HubSpot Marketing Hub vs Zoho Marketing Automation
HubSpot Marketing Hub
hubspot.com
Zoho Marketing Automation
zoho.comSide by side
| Figure | HubSpot Marketing Hub | Zoho Marketing Automation |
|---|---|---|
| Price from | $7/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 8 | 4 |
| Spec score · Marketing Automation Software | 9.4 (#1) | 8.4 (#28) |
| Spec score · Lead Nurturing Software | 9.0 (#2) | 7.6 (#21) |
| Spec score · Nonprofit Marketing Software | 8.9 (#3) | 7.6 (#17) |
| Spec score · Marketing Automation - B2B Software | 8.9 (#3) | 7.6 (#11) |
| Included contacts | 1000 | 1000 |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2006 | 1996 |
| Free plan | Yes | No |
| Free trial | HubSpot states that Marketing Hub can be tried free for 14 days with no credit card required. | The trial lasts 14 days and does not require a credit card. |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | The page lists Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting, and Zoho Commerce. |
| Lead scoring | Yes | Leads can be scored based on how they engage with campaigns and marketing messages. |
Plans
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
Zoho Marketing Automation
- StandardPrice not published
- ProfessionalPrice not published
- EnterprisePrice not published
- Free trialFree
In their own words
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.
Zoho Marketing Automation
Zoho Marketing Automation is a web-based platform for coordinating marketing campaigns and customer journeys across email, SMS, WhatsApp and social channels. Its tools include email automation, lead scoring and lead capture forms; lead generation can also use signup forms, pop-ups, landing pages and social posts. All plans include unlimited social campaigns, signup forms and pop-ups, plus 1,000,000 non-marketing contacts. The listed contact limit is 1,000; exceeding it blocks new contacts and disables active contact-import syncs. Pricing starts at $14/mo (annual), and billing is available monthly or yearly, with yearly billing showing a 25% saving. Local taxes such as VAT and GST are additional. A 14-day trial requires no credit card and includes 10 users, 5,000 website visitors and 2,000 marketing contacts; there is no stated permanent free plan. Annual plans allow 10, 15 or 25 users. Standard integrates with more than 40 apps, and named integrations include Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting and Zoho Commerce. Enterprise includes workspace and custom roles. Zoho states the product supports GDPR compliance, double opt-in and consent management.