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SPECIFICTION
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Google Analytics

marketingplatform.google.com

Free plan API
Visit marketingplatform.google.com
Spec score 8.7 #19 of 142 in Web analytics tools

What it is

Google Analytics is a measurement service for tracking customer interactions across websites and apps through the customer lifecycle. It provides cross-device and cross-platform views, with reports covering acquisition, engagement, conversion, and monetization. Event tracking, funnel exploration, ecommerce tracking, conversion funnels, and cross-platform attribution are included. Built-in automation, flexible reporting, shareable reports, and machine-learning analysis support investigation and collaboration. Analytics connects with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console; Analytics 360 also lists Salesforce. The service is available free of charge for businesses of every size, with limited data retention. Analytics 360 has no listed price and is aimed at large enterprises needing advanced customization, scalable tools, higher limits, unsampled explorations, enhanced freshness, and enterprise support with service-level agreements. Supported environments include web, iOS, Android, AMP, and server.

Spec sheet

Free plan
YesRead 20 Sep 2026 · marketingplatform.google.com
Google integrations
Analytics integrates with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console.Read 27 Sep 2026 · marketingplatform.google.com
Advertising connections
Analytics connects insights to results through Google advertising and publisher tools.Read 27 Sep 2026 · marketingplatform.google.com
API access
YesRead 20 Sep 2026 · marketingplatform.google.com
Automated reporting
Analytics includes built-in automation and intuitive, flexible reporting.Read 27 Sep 2026 · marketingplatform.google.com
Company owner
Google Marketing Platform is part of Google.Read 27 Sep 2026 · marketingplatform.google.com
Conversion funnels
YesRead 20 Sep 2026 · marketingplatform.google.com
Cross-platform attribution
Analytics provides cross-platform attribution as part of its measurement foundation.Read 27 Sep 2026 · marketingplatform.google.com
Cross-platform insights
Analytics provides understanding across devices and platforms.Read 27 Sep 2026 · marketingplatform.google.com
Customer insights
Analytics helps businesses understand customers and deliver better experiences.Read 27 Sep 2026 · marketingplatform.google.com
Data retention
limitedRead 20 Sep 2026 · marketingplatform.google.com
Developer resources
Google Marketing Platform provides Analytics for developers resources.Read 27 Sep 2026 · marketingplatform.google.com
Ecommerce tracking
YesRead 20 Sep 2026 · marketingplatform.google.com
Enterprise pricing
Analytics 360 directs interested customers to contact sales; no price is shown.Read 27 Sep 2026 · marketingplatform.google.com
Enterprise support
Analytics 360 provides enterprise-level support with service level agreements across many functionalities.Read 27 Sep 2026 · marketingplatform.google.com
Event tracking
YesRead 20 Sep 2026 · marketingplatform.google.com
Free access
Google Analytics is available free of charge.Read 27 Sep 2026 · marketingplatform.google.com
Free tier audience
The free solution is for businesses of every size.Read 27 Sep 2026 · marketingplatform.google.com
Machine learning
Google machine learning helps uncover insights and anticipate future customer actions.Read 27 Sep 2026 · marketingplatform.google.com
Premium capabilities
Analytics 360 includes enhanced data freshness, continuous intraday data within an hour, and unsampled results.Read 27 Sep 2026 · marketingplatform.google.com
Reported result
412 Food Rescue reported cutting reporting time by 50% using cross-platform data.Read 27 Sep 2026 · marketingplatform.google.com
Reports and collaboration
Users can analyze data and collaborate with an easy-to-use interface and shareable reports.Read 27 Sep 2026 · marketingplatform.google.com
Salesforce integration
Analytics 360 lists Salesforce among its integrations.Read 27 Sep 2026 · marketingplatform.google.com
Sites and apps
Analytics measures customer interactions across sites and apps throughout the customer lifecycle.Read 27 Sep 2026 · marketingplatform.google.com
Support resources
Google Marketing Platform lists Support, Analytics Academy, Skillshop, and Google Primer.Read 27 Sep 2026 · marketingplatform.google.com

Plans and prices

Google Analytics Free Customer measurement across websites and apps · Acquisition, engagement, conversion, and monetization reporting · Funnel exploration and event-based measurement Free of charge for businesses of every size Read 27 Sep 2026 · marketingplatform.google.com
Google Analytics Priced on request Customer measurement across websites and apps · Acquisition, engagement, conversion, and monetization reporting · Funnel exploration and event-based measurement Read 20 Sep 2026 · marketingplatform.google.com
Analytics 360 Priced on request Advanced customization and scalable tools · Higher limits and unsampled explorations · Enterprise-level support and service-level agreements For large enterprises with advanced customization, scalable tools, and enterprise-level support Read 27 Sep 2026 · marketingplatform.google.com

Every Google Analytics plan and price →

Strong points and limits

Strong points

  • Free plan for businesses of every size
  • Tracks events, funnels, ecommerce, and conversions
  • Web, iOS, Android, AMP, and server support
  • Integrates with major Google marketing products
  • Includes API access and shareable reports

Limits

  • Data retention is limited
  • Analytics 360 pricing requires contacting sales
  • Enterprise capabilities are in Analytics 360

Who it suits

It suits businesses measuring activity across websites and apps, from small organizations to large enterprises. Teams needing APIs, consent management, approval workflows, or multiple environments may use its listed capabilities.

Verdict

Google Analytics covers cross-platform measurement with a free plan, broad reporting, and Google integrations.

Where Specifiction places it

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