Google Analytics pricing
3 plans read from marketingplatform.google.com
Google AnalyticsFree Customer measurement across websites and apps · Acquisition, engagement, conversion, and monetization reporting · Funnel exploration and event-based measurementFree of charge for businesses of every size Read 27 Sep 2026 · marketingplatform.google.com
Google AnalyticsPriced on request Customer measurement across websites and apps · Acquisition, engagement, conversion, and monetization reporting · Funnel exploration and event-based measurement Read 20 Sep 2026 · marketingplatform.google.com
Analytics 360Priced on request Advanced customization and scalable tools · Higher limits and unsampled explorations · Enterprise-level support and service-level agreementsFor large enterprises with advanced customization, scalable tools, and enterprise-level support Read 27 Sep 2026 · marketingplatform.google.com
In short
- Google Analytics has a free plan (Google Analytics).
- 2 plans are priced on request (Google Analytics, Analytics 360).
What the alternatives costAll alternatives →
| Tool | From | Free plan | Free trial |
|---|---|---|---|
| Amplitude | $995/mo | Yes | No |
| Contentsquare | — | Yes | No |
| Countly | $175/mo | Yes | Yes |
| Triple Whale | $219/mo | Yes | No |
| Matomo | €275/mo | Yes | No |
| Clicky | $6.67/mo | Yes | Yes |
| Mixpanel | — | Yes | No |
| Heap | — | Yes | Yes |