Amplitude vs Google Analytics

Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.

Google Analytics is a measurement service for tracking customer interactions across websites and apps through the customer lifecycle. It provides cross-device and cross-platform views, with reports covering acquisition, engagement, conversion, and monetization. Event tracking, funnel exploration, ecommerce tracking, conversion funnels, and cross-platform attribution are included. Built-in automation, flexible reporting, shareable reports, and machine-learning analysis support investigation and collaboration. Analytics connects with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console; Analytics 360 also lists Salesforce. The service is available free of charge for businesses of every size, with limited data retention. Analytics 360 has no listed price and is aimed at large enterprises needing advanced customization, scalable tools, higher limits, unsampled explorations, enhanced freshness, and enterprise support with service-level agreements. Supported environments include web, iOS, Android, AMP, and server.