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Statcounter

statcounter.com

From €9/mo Free plan WebWindowsiOSAndroidAPI
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Spec score 8.7 #23 of 142 in Web analytics tools

What it is

Statcounter provides real-time website analytics covering visitor activity, location, device, navigation path, and visit history. Its dashboard reports traffic sources, engagement, system statistics, popular pages, and exit links. Session Replay lets users review recorded browsing sessions, while interactive heatmaps show attention areas and clicks on elements that are not links. Conversion tracking measures the share of landing-page visitors who meet a site goal, and paid traffic analysis identifies repeat ad clicks by IP address. Google Ads integration connects campaign details with visitor sessions; Premium Plus includes that integration and UTM campaign tracking. Statcounter also offers mobile apps for iOS, Android, and Windows, with alerts when individual visitors return. Installation uses a code snippet, with guides for more than 70 platforms. The free Basic plan covers 5,000 sessions monthly and retains data for 14 days. Premium is €9 per month, billed monthly, and Premium Plus is €19 per month, billed monthly; both cover 20,000 sessions monthly, with three and five years of retention respectively. All three listed plans include zero monthly recordings. A 30-day trial is available.

Spec sheet

Purpose
Statcounter provides real-time website analytics that show visitor activity, location, device, navigation path, and visit history.Read 12 Oct 2026 · statcounter.com
Free plan
YesRead 21 Sep 2026 · secure.statcounter.com
Trial
The site offers a 30-day trial without requiring a credit card and says users can downgrade to the free plan anytime.Read 12 Oct 2026 · statcounter.com
Integrations
Premium Plus includes Google Ads integration and UTM campaign tracking; Statcounter also describes syncing Google keyword data.Read 12 Oct 2026 · statcounter.com
Mobile apps
Statcounter lists apps for iOS, Android, and Windows, and says its mobile app can send alerts when individual visitors return.Read 12 Oct 2026 · statcounter.com
Support
Premium includes live chat support, and the site also lists contact support and installation guides.Read 12 Oct 2026 · statcounter.com
Headquarters
Dublin, IrelandRead 28 Sep 2026 · statcounter.com
Founded
1999Read 28 Sep 2026 · statcounter.com
API access
YesRead 21 Sep 2026 · secure.statcounter.com
API and export
Premium includes API access and CSV report export for further analysis or custom scripts, reports, widgets, and apps.Read 12 Oct 2026 · statcounter.com
Conversion and paid traffic
Conversion tracking measures the share of landing-page visitors who meet a website goal, while paid traffic analysis identifies repeat ad clicks by IP address.Read 12 Oct 2026 · statcounter.com
Free plan limits
The Basic free-forever plan includes 5,000 sessions per month and 14 days of data retention; session replay recordings are an additional priced selection.Read 12 Oct 2026 · statcounter.com
Google Ads
The Google Ads integration associates ad and campaign details with visitor sessions and lets users block or unblock IP addresses from Statcounter.Read 12 Oct 2026 · statcounter.com
Google Ads data handling
Statcounter says IP blocking through its Google Ads integration is manual and requires the user to initiate it, and says it does not share Google Ads account data with third parties.Read 12 Oct 2026 · statcounter.com
Heatmaps
Interactive heatmaps show areas receiving attention, overlooked elements, and clicks on elements that are not links.Read 12 Oct 2026 · statcounter.com
Session recordings
YesRead 21 Sep 2026 · secure.statcounter.com
Session replay
Session Replay records visitor sessions so users can watch what visitors saw and did while browsing a site.Read 12 Oct 2026 · statcounter.com
Traffic reports
The reports dashboard includes traffic sources, visitor locations and engagement, system statistics, popular pages, and exit links.Read 12 Oct 2026 · statcounter.com
Website installation
Statcounter says installation uses a small code snippet and provides step-by-step guides for over 70 platforms, including WordPress, Shopify, Wix, and Squarespace.Read 12 Oct 2026 · statcounter.com

Plans and prices

Basic Free Free forever 5,000 sessions per month · 14 days data retention · 0 monthly recordings Read 21 Sep 2026 · secure.statcounter.com
Premium €9 a month billed monthly 20,000 sessions per month · 3 years data retention · 0 monthly recordings Read 21 Sep 2026 · secure.statcounter.com
Premium Plus €19 a month billed monthly 20,000 sessions per month · 5 years data retention · 0 monthly recordings Read 21 Sep 2026 · secure.statcounter.com
Basic Free 5,000 sessions/month · 14 days data retention · 0 monthly recordings Read 12 Oct 2026 · statcounter.com
Premium €9 a month Monthly; save 10% with yearly billing 20,000 sessions/month starting tier · 3 years data retention · session replay priced separately Read 12 Oct 2026 · statcounter.com
Premium Plus €19 a month Monthly; save 10% with yearly billing 20,000 sessions/month starting tier · 5 years data retention · session replay priced separately Read 12 Oct 2026 · statcounter.com

Every Statcounter plan and price →

Strong points and limits

Strong points

  • Reports visitor activity, location, devices, and navigation paths.
  • Includes session replay and interactive heatmaps.
  • Free Basic plan covers 5,000 sessions per month.
  • Mobile apps are listed for iOS, Android, and Windows.
  • Installation guides cover more than 70 platforms.

Limits

  • Basic retains data for only 14 days.
  • All listed plans include zero monthly recordings.
  • Premium starts at €9 per month, billed monthly.

Who it suits

Statcounter suits website owners who want live visitor and traffic reporting, session replay, or heatmaps. Its free plan may suit sites within the 5,000-session monthly allowance and 14-day retention limit.

Verdict

Statcounter brings visitor reporting, replay, heatmaps, and conversion tracking together, with a free tier and two paid monthly plans. Compare the session limits and retention periods, and note that monthly recordings are listed as zero on every plan.

Where Specifiction places it

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