Amplitude vs Statcounter

Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.

Statcounter provides real-time website analytics covering visitor activity, location, device, navigation path, and visit history. Its dashboard reports traffic sources, engagement, system statistics, popular pages, and exit links. Session Replay lets users review recorded browsing sessions, while interactive heatmaps show attention areas and clicks on elements that are not links. Conversion tracking measures the share of landing-page visitors who meet a site goal, and paid traffic analysis identifies repeat ad clicks by IP address. Google Ads integration connects campaign details with visitor sessions; Premium Plus includes that integration and UTM campaign tracking. Statcounter also offers mobile apps for iOS, Android, and Windows, with alerts when individual visitors return. Installation uses a code snippet, with guides for more than 70 platforms. The free Basic plan covers 5,000 sessions monthly and retains data for 14 days. Premium is €9 per month, billed monthly, and Premium Plus is €19 per month, billed monthly; both cover 20,000 sessions monthly, with three and five years of retention respectively. All three listed plans include zero monthly recordings. A 30-day trial is available.