Amplitude vs Heap
Amplitude
amplitude.comHeap
heap.ioSide by side
| Figure | Amplitude | Heap |
|---|---|---|
| Price from | $995/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 7 | 4 |
| Spec score · Web analytics tools | 9.5 (#1) | 9.1 (#8) |
| Spec score · Product Analytics Tools | 9.5 (#1) | 8.8 (#7) |
| Spec score · Mobile App Analytics Software | 9.5 (#1) | 8.7 (#12) |
| Spec score · Website Analytics | 9.4 (#1) | 8.7 (#8) |
| Spec score · Web And Mobile Analytics Software | 9.5 (#1) | 8.7 (#8) |
| Spec score · Funnel Analytics | 9.4 (#1) | 8.7 (#7) |
| Spec score · Behavior Analytics | 9.5 (#1) | 8.8 (#6) |
| Spec score · Customer Analytics Software | 9.4 (#1) | 8.6 (#6) |
| Spec score · Data Analytics Software | 9.4 (#2) | 8.9 (#4) |
| API access | Yes | Yes |
| Company legal name | The company identifies itself as Amplitude, Inc. | Crunchbase lists the legal name as Heap Inc. |
| Company size | LinkedIn lists Amplitude as a public company with 501–1,000 employees. | LinkedIn lists Heap as privately held with 201–500 employees. |
| Conversion funnels | Yes | Yes |
| Data retention | extended | limited |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Amplitude is headquartered in San Francisco, California. | Heap is headquartered in San Francisco, California. |
| Heatmaps | Heatmaps aggregate click, scroll and selector data into visual maps of engagement. | Heap pricing lists heatmaps as an analytics capability, with add-on availability on paid tiers. |
| Integrations | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. | Heap advertises more than 100 integrations and lists tools including Salesforce, Snowflake, Shopify, Klaviyo, Braze, Iterable, Marketo, Stripe and Zapier. |
| Rating on Capterra | 4.6 out of 5 from 68 reviews | 4.5 out of 5 from 42 reviews. |
| Rating on G2 | 4.5 out of 5 from 3,875 reviews | 4.4 out of 5 from 1,097 reviews. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 329 ratings | 4.3 out of 5 from 23 ratings. |
Plans
Amplitude
- FreeFree
- PlusFree
- FreeFree
- PlusFree
- Basic$995 a month
- EnterprisePriced on request
- GrowthPriced on request
In their own words
Amplitude
Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.
Heap
Heap is an analytics product from Heap for tracking events and examining user activity. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, and API access. The listed platform is API, and the monthly visitor limit is 10,000. Data retention is described as limited. Heap offers a Free plan at free, covering 10,000 monthly sessions and six months of data history. Pro has no listed price and includes account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier also has no listed price and includes unlimited projects and one year of data history. The product therefore combines event collection with tools for conversion analysis, recordings, and ecommerce activity. Buyers should note that the free allowance is expressed in monthly sessions, while the listed visitor limit is 10,000.