Best Experimentation Platforms in 2026
Updated
In short: Confidence by Spotify is ranked #1 of 23 as of 4 October 2026, ahead of GrowthBook and Statsig. The best-ranked option with a free plan is GrowthBook. The lowest first paid tier on this page is Marpipe at $0.50/mo.
Experimentation platforms give teams ways to test changes and evaluate results. Compare experiment methods and statistical models, then check whether feature rollouts, mobile experiments, and server-side experiments match the work you plan to do. Free-plan availability, included users, and paid-from pricing help you assess access and cost. Confidence by Spotify, GrowthBook, and Statsig are among the options to weigh. Consider what kinds of experiments you need to run, where they must work, and which listed rollout and analysis capabilities fit your team’s requirements.
23 experimentation platforms ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
23ranked
7free plans on this page
$0.50/molowest paid tier
4 Oct 2026last checked
Input list Experimentation Platforms 23 channels on this page · 42 of 184 spec lines stated by the makers
Ch Tool Free planPaid fromExperiment methodsServer-side experimentsMobile experimentsStatistical modelIncluded usersFeature rollouts Spec sheet Score
01 Confidence by Spotify Free planYesPaid from$449/moExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 2/8spec lines stated 7.7
02 GrowthBook Free planYesPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 1/8spec lines stated 7.3
03 Statsig Free planYesPaid from$150/moExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 2/8spec lines stated 7.3
04 VWO Feature Experimentation Free planNoPaid fromnot statedExperiment methodsA/B testing; multivariate testing; multi-armed banditServer-side experimentsYesMobile experimentsYesStatistical modelbayesianIncluded usersnot statedFeature rolloutsYes 6/8spec lines stated 7.1
05 Bucketeer Free planYesPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 1/8spec lines stated 7.0
06 Kameleoon Free planNoPaid from$495/moExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 2/8spec lines stated 7.0
07 Marpipe Free planYesPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 1/8spec lines stated 7.0
08 VWO Testing Free planNoPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 1/8spec lines stated 7.0
09 ABsmartly Free planNoPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 1/8spec lines stated 6.9
10 Amplitude Free planYesPaid fromFreeExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 2/8spec lines stated 6.8
11 Eppo Free plannot statedPaid fromnot statedExperiment methodsA/B/n experiments, contextual bandits, switchback tests, sequential analysis, Bayesian statisticsServer-side experimentsYesMobile experimentsYesStatistical modelbothIncluded usersnot statedFeature rolloutsYes 5/8spec lines stated 6.5
12 Optimizely Configured Commerce Free planYesPaid fromnot statedExperiment methodsA/B tests, multi-armed bandit optimizationsServer-side experimentsYesMobile experimentsYesStatistical modelbothIncluded usersnot statedFeature rolloutsYes 6/8spec lines stated 6.5
13 Optimizely Experimentation Free planYesPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 1/8spec lines stated 6.4
14 Optimizely Feature Management Free planYesPaid fromnot statedExperiment methodsA/B tests, multi-armed bandit optimizationsServer-side experimentsYesMobile experimentsYesStatistical modelbothIncluded usersnot statedFeature rolloutsYes 6/8spec lines stated 6.4
15 Adobe Target Free plannot statedPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 0/8spec lines stated 5.8
16 Conductrics Free plannot statedPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 0/8spec lines stated 5.8
17 Convert Experiences Free planNoPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 1/8spec lines stated 5.8
18 Evolv AI Free planNoPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 1/8spec lines stated 5.8
19 Monetate Free plannot statedPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 0/8spec lines stated 5.6
20 RunPivot Free planYesPaid from$99/moExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 2/8spec lines stated 5.4
21 AB Tasty Free plannot statedPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 0/8spec lines stated 5.2
22 Compose Free planNoPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 1/8spec lines stated 5.0
23 ado Free plannot statedPaid fromnot statedExperiment methodsnot statedServer-side experimentsnot statedMobile experimentsnot statedStatistical modelnot statedIncluded usersnot statedFeature rolloutsnot stated 0/8spec lines stated 4.7
Is your tool on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which experimentation platform is ranked first on Specifiction?
Confidence by Spotify is ranked #1 of 23 with a score of 7.7. GrowthBook is second and Statsig third.
How many of these have a free plan?
7 of the 23 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Marpipe has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing. Paid placements never change a rank.
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