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VWO Testing

wingify.com

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Spec score 7.4 #15 of 23 in Experimentation Platforms

What it is

VWO Testing is Wingify's experimentation platform for teams creating and measuring changes across web and mobile experiences. It supports A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments. A visual editor lets teams revise copy, layouts, calls to action, banners, styling, and other page elements without a developer. Wingz can suggest hypotheses, build variations, configure experiments, target audiences, and summarize results for review. Measurement options include goals, guardrails, health checks, mutually exclusive groups, and reporting. Audience targeting can use traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable audience conditions. The product also lists server-side testing, a mobile SDK, and feature flags; integrations include Adobe Analytics, Amplitude, Amazon S3, and Braze. Growth, Pro, and Enterprise plans are listed, but prices are not displayed. The Growth plan is described for small teams; Pro is for businesses scaling experimentation and Enterprise for large teams, agencies, and enterprises. The free 30-day trial requires no credit card. There is no free plan.

Spec sheet

What it does
Wingify Experimentation helps teams create, target, measure, analyze, and roll out web experiments, including A/B, multivariate, split URL, and AI-assisted tests.Read 4 Oct 2026 · wingify.com
Trial
The experimentation page offers a free 30-day trial and says no credit card is required.Read 4 Oct 2026 · wingify.com
Integrations
The integrations directory lists connections across analytics, customer data, marketing, commerce, and development platforms, including Adobe Analytics, Amplitude, Amazon S3, and Braze.Read 4 Oct 2026 · wingify.com
Support
Wingify says customers can access a dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.Read 4 Oct 2026 · wingify.com
Headquarters
Delhi and ParisRead 28 Sep 2026 · wingify.com
Founded
2010Read 28 Sep 2026 · wingify.com
AI assistance
Wingz can suggest hypotheses, build variations, target audiences, configure experiments, and summarize results for review.Read 4 Oct 2026 · wingify.com
Audience targeting
Teams can target visitors by traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable audience conditions.Read 4 Oct 2026 · wingify.com
Company history
Wingify's company information says VWO was founded in 2010 and that VWO and AB Tasty united under the Wingify brand in 2026.Read 4 Oct 2026 · wingify.com
Data location
Wingify says its data centers are in the US, EU, and India.Read 4 Oct 2026 · wingify.com
Experiment types
The platform supports A/B, multivariate, split URL, multi-page, cross-domain, and device-specific experiments.Read 4 Oct 2026 · wingify.com
Measurement controls
The product supports goals, guardrails, health checks, mutually exclusive groups, and reporting to help teams monitor experiment risks and results.Read 4 Oct 2026 · wingify.com
Plan limits and availability
The pricing page lists Growth, Pro, and Enterprise with demo scheduling rather than displayed prices; it describes Growth as intended for small teams.Read 4 Oct 2026 · wingify.com
Security certifications
Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II among its third-party certifications.Read 4 Oct 2026 · wingify.com
Visual editing
Teams can visually update copy, layouts, calls to action, banners, styling, and page elements without a developer.Read 4 Oct 2026 · wingify.com

Plans and prices

Enterprise Priced on request For large teams, agencies and enterprises · self-hosting · SSO · API access · 24x7 support Read 4 Oct 2026 · wingify.com
Growth Priced on request For small teams · unlimited experiments, variations and metrics · basic targeting, triggers and reporting · basic support Read 4 Oct 2026 · wingify.com
Pro Priced on request For businesses scaling experimentation · advanced targeting, triggers and reporting · guardrail metrics · multivariate and cross-domain testing · advanced support Read 4 Oct 2026 · wingify.com

Every VWO Testing plan and price →

Strong points and limits

Strong points

  • Supports multiple experiment types, including cross-domain tests.
  • Visual editor changes page elements without a developer.
  • Wingz can assist with hypotheses and result summaries.
  • Trial lasts 30 days and requires no credit card.
  • Lists server-side testing, mobile SDK, and feature flags.

Limits

  • No free plan is listed.
  • Plan prices are not displayed.
  • Growth includes basic support; advanced support is listed for Pro.

Who it suits

VWO Testing suits teams running experiments across web and mobile who need visual editing, targeting, and measurement controls. Its listed plans address small teams through larger organizations, with pricing available on request.

Verdict

VWO Testing combines experiment creation with targeting and measurement controls, and its trial offers a way to evaluate those tools. Plan fit and pricing require a closer look, since prices are available on request.

Where Specifiction places it

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