AB Tasty vs VWO Testing
AB Tasty
wingify.com
VWO Testing
wingify.comSide by side
| Figure | AB Tasty | VWO Testing |
|---|---|---|
| Price from | €1,250/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 5 | 3 |
| Spec score · Conversion Rate Optimization Software | 9.3 (#1) | 7.4 (#32) |
| Spec score · A/B Testing Tools | 9.3 (#2) | 7.4 (#40) |
| Spec score · Experimentation Platforms | 9.3 (#1) | 7.4 (#15) |
| Spec score · Website Optimization Tools | 9.3 (#2) | 7.4 (#22) |
| Spec score · AB Testing | 9.2 (#2) | 7.4 (#16) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The integrations directory lists connections across analytics, customer data, marketing, commerce, and development platforms, including Adobe Analytics, Amplitude, Amazon S3, and Braze. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Wingify says customers can access a dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%. |
| Trial | The pricing page offers a 30-day free trial with no credit card required. | The experimentation page offers a free 30-day trial and says no credit card is required. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Wingify Experimentation helps teams create, target, measure, analyze, and roll out web experiments, including A/B, multivariate, split URL, and AI-assisted tests. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
VWO Testing
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
VWO Testing
VWO Testing is Wingify's experimentation platform for teams creating and measuring changes across web and mobile experiences. It supports A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments. A visual editor lets teams revise copy, layouts, calls to action, banners, styling, and other page elements without a developer. Wingz can suggest hypotheses, build variations, configure experiments, target audiences, and summarize results for review. Measurement options include goals, guardrails, health checks, mutually exclusive groups, and reporting. Audience targeting can use traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable audience conditions. The product also lists server-side testing, a mobile SDK, and feature flags; integrations include Adobe Analytics, Amplitude, Amazon S3, and Braze. Growth, Pro, and Enterprise plans are listed, but prices are not displayed. The Growth plan is described for small teams; Pro is for businesses scaling experimentation and Enterprise for large teams, agencies, and enterprises. The free 30-day trial requires no credit card. There is no free plan.