Amplitude vs VWO Testing
Amplitude
amplitude.com
VWO Testing
wingify.comSide by side
| Figure | Amplitude | VWO Testing |
|---|---|---|
| Price from | $995/mo | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 7 | 3 |
| Spec score · A/B Testing Tools | 9.4 (#1) | 7.4 (#40) |
| Spec score · AB Testing | 9.3 (#1) | 7.4 (#16) |
| Spec score · Experimentation Platforms | 9.3 (#2) | 7.4 (#15) |
| Founded | Amplitude says it was founded in 2012. | 2010 |
| Headquarters | Amplitude is headquartered in San Francisco, California. | Delhi and Paris |
| Integrations | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. | The integrations directory lists connections across analytics, customer data, marketing, commerce, and development platforms, including Adobe Analytics, Amplitude, Amazon S3, and Braze. |
| Security certifications | Amplitude states that its AWS data centers comply with GDPR and are certified to ISO 27001 and SOC 2 Type II. | Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II among its third-party certifications. |
| What it does | Amplitude is a unified AI analytics platform for understanding user behavior, testing experiences, activating audiences and improving digital products. | Wingify Experimentation helps teams create, target, measure, analyze, and roll out web experiments, including A/B, multivariate, split URL, and AI-assisted tests. |
Plans
Amplitude
- FreeFree
- PlusFree
- FreeFree
- PlusFree
- Basic$995 a month
- EnterprisePriced on request
- GrowthPriced on request
VWO Testing
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
Amplitude
Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.
VWO Testing
VWO Testing is Wingify's experimentation platform for teams creating and measuring changes across web and mobile experiences. It supports A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments. A visual editor lets teams revise copy, layouts, calls to action, banners, styling, and other page elements without a developer. Wingz can suggest hypotheses, build variations, configure experiments, target audiences, and summarize results for review. Measurement options include goals, guardrails, health checks, mutually exclusive groups, and reporting. Audience targeting can use traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable audience conditions. The product also lists server-side testing, a mobile SDK, and feature flags; integrations include Adobe Analytics, Amplitude, Amazon S3, and Braze. Growth, Pro, and Enterprise plans are listed, but prices are not displayed. The Growth plan is described for small teams; Pro is for businesses scaling experimentation and Enterprise for large teams, agencies, and enterprises. The free 30-day trial requires no credit card. There is no free plan.