Best Conversion Rate Optimization Software in 2026

35 conversion rate optimization software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.

35ranked
11free plans on this page
$2.08/molowest paid tier
3 Oct 2026last checked
#1 Omniconvert Explore Top pick · 8.4 Free plan · Free #2 ConvertFlow Runner-up · 8.2 Free plan · $2.08/mo #3 Zoho PageSense Also great · 8.1 Free plan · Free
  1. Free plan AndroidapiextensioniOSself-hostedWeb
    Free plan
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  2. Free planFree trial apiWeb
    Free plan
    Yes
    Paid from
    25 /mo
    Personalization
    Yes
    Experiment workflows
    Yes
    Funnel diagnostics
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
    $2.08/mofirst paid tier About ConvertFlowVisit site
  3. Free plan WebiOSAndroid
    Free plan
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  4. Free planFree trial apiWeb
    RecognisedDocumentedPlatformsFree planFree trial
    $15/mofirst paid tier About FreshmarketerVisit site
  5. 5 7.8
    Free trial apiWeb
    Free plan
    No
    Personalization
    Yes
    Experiment workflows
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
    $6.58/mofirst paid tier About InstapageVisit site
  6. 6 7.8
    Free trial Web
    Free plan
    No
    Paid from
    22 /mo
    Personalization
    Yes
    Experiment workflows
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
    $22/mofirst paid tier About UnbounceVisit site
  7. 7 7.7
    Free plan apiWeb
    Free plan
    Yes
    Paid from
    100 /mo
    Personalization
    Yes
    Experiment workflows
    Yes
    Funnel diagnostics
    Yes
    Visual editor
    No
    RecognisedDocumentedPlatformsFree planFree trial
    $100/mofirst paid tier About CroctVisit site
  8. 8 7.7
    Free planFree trial Web
    Free plan
    Yes
    Paid from
    149.99 /mo
    Experiment workflows
    Yes
    Funnel diagnostics
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
    $149.99/mofirst paid tier About FigPiiVisit site
  9. 9 7.6
    Free trial apiWeb
    Free plan
    No
    Paid from
    24 /mo
    Personalization
    Yes
    Experiment workflows
    Yes
    Funnel diagnostics
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
    $24/mofirst paid tier About LandingiVisit site
  10. 10 7.4
    Free plan WebiOSAndroid
    Free plan
    Yes
    Paid from
    149 /mo
    Personalization
    Yes
    Experiment workflows
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  11. 11 7.3
    Free trial apiWeb
    Free plan
    No
    Paid from
    99 /mo
    Personalization
    Yes
    Experiment workflows
    Yes
    Funnel diagnostics
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
    $99/mofirst paid tier About LeadpagesVisit site
  12. 12 7.3
    Free plan self-hostedWeb
    Free plan
    Yes
    Personalization
    Yes
    Experiment workflows
    Yes
    Funnel diagnostics
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
    $8.29/mofirst paid tier About FunnelKitVisit site
  13. WebiOSAndroid
    Free plan
    No
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  14. WebiOSAndroid
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  15. WebiOSAndroid
    Free plan
    No
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  16. 16 7.0
    WebiOSAndroid
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  17. 17 7.0
    WebiOSAndroid
    Free plan
    No
    Paid from
    495 /mo
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  18. 18 7.0
    Free plan Web
    Free plan
    Yes
    Paid from
    19 /mo
    Personalization
    Yes
    Experiment workflows
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  19. 19 6.9
    WebiOSAndroid
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  20. Web
    Personalization
    Yes
    Experiment workflows
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  21. 21 6.8
    Free plan Web
    Free plan
    Yes
    Paid from
    25 /mo
    Personalization
    Yes
    Experiment workflows
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  22. 22 6.3
    WebiOSAndroid
    Free plan
    No
    Personalization
    Yes
    Experiment workflows
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  23. Web
    Personalization
    Yes
    Experiment workflows
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  24. 24 6.1
    WebiOSAndroid
    Free plan
    No
    Paid from
    95 /mo
    Personalization
    Yes
    Experiment workflows
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial
  25. 25 6.1
    Free plan Web
    Free plan
    Yes
    Personalization
    Yes
    Experiment workflows
    Yes
    Visual editor
    Yes
    RecognisedDocumentedPlatformsFree planFree trial

Is your tool on this list?

Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.

Questions about this list

Which conversion rate optimization software is ranked first on Specifiction?

Omniconvert Explore is ranked #1 of 35 with a score of 8.4. ConvertFlow is second and Zoho PageSense third.

How many of these have a free plan?

11 of the 25 on this page publish a free plan on their own pricing pages.

Which is the cheapest paid option?

On this page, ConvertFlow has the lowest first paid tier we found: $2.08/mo.

How is this list ranked?

Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing. Paid placements never change a rank.

More in Analytics & Data

All analytics & data lists