Skip to content
SPECIFICTION
Get listed

Analytics & Data

Best Conversion Rate Optimization Software in 2026

Conversion rate optimization tools support work on visitor journeys, from diagnosing funnels to running experiments. Compare experiment workflows and funnel diagnostics, then consider personalization, visual editor, included visitors, and platform support to assess scope and working style.

  1. 01 AB Tasty

    Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies, and enterprises with advanced requirements.

    From €1,250/mo Free trial Web · macOS · iOS · Android
    9.3 Visit Specs
  2. 02 ConvertFlow

    ConvertFlow suits entrepreneurs, marketing professionals, agencies, ecommerce brands, and lead-generation teams building targeted funnels.

    From $25/mo Free plan Web · API
    9.1 Visit Specs
  3. 03 Freshmarketer

    Freshmarketer is aimed at sales and marketing teams working to attract, nurture, and convert customers.

    From $15/mo Free plan Web · API
    8.9 Visit Specs
  4. 04 Omniconvert Explore

    Explore suits ecommerce brands, D2C businesses and omnichannel retailers running experiments or personalization.

    From $167/mo Free plan Web · iOS · Android · API
    8.9 Visit Specs
  5. 05 Personyze

    Personyze is aimed at teams in ecommerce, SaaS, B2B, publishing and media, travel and hospitality, and education.

    From $99/mo Free plan Web · iOS · Android · API
    8.7 Visit Specs
  6. 06 Landingi
    From $24/mo Free trial Web · API
    8.6 Visit Specs
  7. 07 Zoho PageSense

    PageSense suits teams that want to analyze web or mobile activity, run experiments, and examine conversion paths.

    From $20/mo Free plan Web · iOS · Android · API
    8.6 Visit Specs
  8. 08 Convert Experiences

    Convert Experiences suits growth and marketing teams, CRO agencies, developers and ecommerce web managers working on experiments across web and mobile.

    From $399/mo Free trial Web · iOS · Android · API
    8.5 Visit Specs
  9. 09 Poptin

    Poptin suits businesses that want to capture website leads and follow up with email campaigns.

    From $2.08/mo Free plan Web · API
    8.5 Visit Specs
  10. 10 Nosto
    From $0.01/mo Web · iOS · Android · API
    8.4 Visit Specs
  11. 11 Clickthroo

    Clickthroo suits advertisers, agencies, brands and marketers who need to create and measure landing-page campaigns.

    From $95/mo Free trial Web · iOS · Android
    8.3 Visit Specs
  12. 12 Croct
    From $100/mo Free plan Web · API
    8.2 Visit Specs
  13. 13 FigPii

    FigPii identifies e-commerce brands, CRO agencies, and SaaS brands as audiences.

    From $149.99/mo Free plan Web
    8.2 Visit Specs
  14. 14 Kameleoon

    Kameleoon is suited to marketing, product, and engineering teams running experiments across web, back-end, and mobile experiences.

    From $495/mo Free trial Web · iOS · Android · API
    8.2 Visit Specs
  15. 15 Fomo
    From $25/mo Free trial Web · API
    8.0 Visit Specs
  16. 16 Funnelytics

    Funnelytics may suit marketing strategists planning and forecasting journeys, or marketing professionals seeking lead-generation insights.

    From $39/mo Free plan Web
    8.0 Visit Specs
  17. 17 Instapage
    From $79/mo Free trial Web · API
    8.0 Visit Specs
  18. 18 Leadpages
    From $99/mo Free trial Web · API
    8.0 Visit Specs
  19. 19 OptiMonk

    OptiMonk suits ecommerce teams that want to build targeted popup campaigns and track their associated sales measures.

    From $19/mo Free plan Web · API
    8.0 Visit Specs
  20. 20 Conductrics

    Conductrics is aimed at product and data teams in data-centric enterprises with complex data, compliance, and technology requirements.

    Web · iOS · Android · API
    7.9 Visit Specs
  21. 21 HoverSignal
    From $19/mo Free trial Web · API
    7.9 Visit Specs
  22. 22 Monetate

    It suits commerce, retail, travel, hospitality, financial-services, healthcare, and communications, media, and technology teams.

    Web · iOS · Android · API
    7.9 Visit Specs
  23. 23 Convertize
    Free trial Web
    7.7 Visit Specs
  24. 24 Insider One

    Insider One is intended for marketers and customer engagement teams.

    Web · iOS · Android · API
    7.7 Visit Specs
  25. 25 OpenText Core Web Optimization
    Web · API
    7.6 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Free-plan availability and paid-from pricing add context on access and cost. Freshsales, Zoho PageSense, and Kameleoon are among the options to weigh against your needs. Think about which parts of experimentation and visitor analysis matter to your team, and use the listed capabilities to compare potential fits.

Compare AB Tasty and ConvertFlow Get a place on this list

More in Analytics & DataThe whole topic →