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Funnelytics

funnelytics.io

From $39/mo Free plan Web
Visit funnelytics.io
Spec score 8.0 #5 of 23 in Customer Journey Mapping Software

What it is

Funnelytics is a web-based journey mapping and analytics platform that connects data to customer journey maps. Its drag-and-drop canvas lets users map funnels, emails, ads, and on-site flows. Before launch, the platform can forecast traffic, conversions, and revenue, and compare best- and worst-case scenarios. Each step on a visual map can display conversion, revenue, and drop-off data. Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase, using connected sources including Shopify, Klaviyo, Meta Ads, Google Ads, and TikTok Ads. Integrations listed for Performance Business include Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel, and Shopify. The Shopify app is free, requires no credit card, and has read-only store access. Map Pro costs $39 a month after a seven-day free period; Performance Pro costs $129 a month and Performance Business costs $349 a month, each after a 14-day free period. Funnelytics says Ecom uses 256-bit encryption and read-only access, and that customers own their Merchant Data. Its terms state that it has no SOC 2 or ISO 27001 certification and offers no service-level agreement or uptime commitment.

Spec sheet

What it does
Funnelytics describes itself as a visual journey mapping and analytics platform that connects data to customer journey maps.Read 8 Oct 2026 · funnelytics.io
Integrations
The pricing page lists Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel and Shopify for Performance Business.Read 8 Oct 2026 · funnelytics.io
Security
The Ecom platform states that it uses 256-bit encryption and read-only access.Read 8 Oct 2026 · funnelytics.io
Support
The Google Ads integration guide directs users to contact support through the chat bubble or by email.Read 8 Oct 2026 · help.funnelytics.io
Analytics
It displays conversion, revenue and drop-off data on each step of a visual map.Read 8 Oct 2026 · funnelytics.io
Certification status
Funnelytics states in its terms that it does not currently hold SOC 2 or ISO 27001 certification.Read 8 Oct 2026 · funnelytics.io
Data ownership
The terms state that customers own their Merchant Data and Funnelytics claims no ownership in it.Read 8 Oct 2026 · funnelytics.io
Ecommerce data sources
The Ecom platform lists Shopify, Klaviyo, Meta Ads, Google Ads and TikTok Ads as connected sources.Read 8 Oct 2026 · funnelytics.io
Forecasting
The platform forecasts traffic, conversions and revenue and compares best- and worst-case scenarios before launch.Read 8 Oct 2026 · funnelytics.io
Intended customers
The pricing page describes Performance Pro for marketing professionals seeking lead-generation insights and Map Pro for marketing strategists planning and forecasting journeys.Read 8 Oct 2026 · funnelytics.io
Journey mapping
Its canvas supports drag-and-drop mapping for funnels, emails, ads and on-site flows.Read 8 Oct 2026 · funnelytics.io
Service availability
The terms state that Funnelytics does not commit to an uptime or availability level and offers no service level agreement.Read 8 Oct 2026 · funnelytics.io
Shopify analytics
Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase.Read 8 Oct 2026 · funnelytics.io

Plans and prices

Funnelytics Shopify app Free Free app; no credit card Shopify app · read-only store access Read 8 Oct 2026 · funnelytics.io
Map Pro $39 a month Then $39 per month; free for 7 days Unlimited canvases · unlimited tags · unlimited collaborators · 100+ funnel templates Read 8 Oct 2026 · funnelytics.io
Performance Pro $129 a month Then $129 per month; free for 14 days Automatic tracking across multiple domains · forms and calendars · KPI monitoring and alerts · Zapier · Webhooks Read 8 Oct 2026 · funnelytics.io
Performance Business $349 a month Then $349 per month; free for 14 days Vision AI · purchase, deal and custom event tracking · multiple business workspaces · ad account connections Read 8 Oct 2026 · funnelytics.io

Every Funnelytics plan and price →

Strong points and limits

Strong points

  • Maps funnels, emails, ads, and on-site flows
  • Forecasts traffic, conversions, and revenue
  • Shows conversion, revenue, and drop-off by map step
  • Free Shopify app with read-only store access
  • Customers retain ownership of Merchant Data

Limits

  • No SOC 2 or ISO 27001 certification
  • No uptime commitment or service-level agreement

Who it suits

Funnelytics may suit marketing strategists planning and forecasting journeys, or marketing professionals seeking lead-generation insights. Its Ecom tools are relevant to Shopify businesses analyzing customer journeys and lifetime value.

Verdict

Funnelytics combines visual journey planning with forecasts and step-level analytics, with Ecom focused on Shopify journeys. Its free Shopify app and paid plans differ in scope; its terms do not commit to uptime or availability.

Where Specifiction places it

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