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IteroJM

iterojm.com

From $49/mo Free plan Web
Visit iterojm.com
Spec score 7.8 #9 of 23 in Customer Journey Mapping Software

What it is

IteroJM is web-based customer journey mapping software for product, customer-experience, and service-design teams. Its shared workspace lets owners and members edit journeys with permissions. Maps use drag-and-drop lanes and stages, and linked maps can connect to metrics. Users can upload or record interviews, generate transcripts, and organize qualitative research into jobs to be done, pain points, opportunities, and insight cards. Personas, interviews, touchpoints, and evidence connect in one shared flow. Measurement includes Google Sheets workflows, stage-level metrics, and chart cards. Starter is free at free and includes one journey map, one persona, one metric, and one manager seat, with community support. Pro costs $49 a month; Enterprise costs $79 a month. Those tiers expand maps, personas, metrics, and manager seats. Annual billing is offered with a stated 20% saving. The maker is located in Kyiv, Ukraine.

Spec sheet

Product
IteroJM is customer journey mapping software for product and CX teams.Read 7 Oct 2026 · iterojm.com
Intended users
The site describes the product for product, CX, and service design teams.Read 7 Oct 2026 · iterojm.com
Support
Starter includes Community Support, Pro includes Priority Support, and Enterprise lists Custom Contacts.Read 7 Oct 2026 · iterojm.com
Headquarters
Kyiv, UkraineRead 28 Sep 2026 · iterojm.com
Annual billing
The pricing section offers a yearly option and says it saves 20%.Read 7 Oct 2026 · iterojm.com
Journey maps
Users can edit journey maps with drag-and-drop structured lanes and stages, and connect linked maps and metrics.Read 7 Oct 2026 · iterojm.com
Maker location
The site footer lists Kyiv, Ukraine.Read 7 Oct 2026 · iterojm.com
Metrics integration
The metrics workflow includes Google Sheets workflows alongside stage-level metrics and chart cards.Read 7 Oct 2026 · iterojm.com
Personas and evidence
The product connects personas, interviews, touchpoints, and evidence in a shared flow.Read 7 Oct 2026 · iterojm.com
Research and insights
Users can upload or record interviews, generate transcripts, and turn qualitative research into JTBD, pain points, opportunities, and structured insight cards.Read 7 Oct 2026 · iterojm.com
Shared workspace
The product provides shared journey editing and workspace permissions for owners and members.Read 7 Oct 2026 · iterojm.com

Plans and prices

Starter Free 1 Journey Maps · 1 Persona · 1 Metrics · 1 manager seat · Community Support Read 7 Oct 2026 · iterojm.com
Pro $49 a month 10 Journey Maps · 10 Personas · 3 Metrics · 3 manager seats · Priority Support Read 7 Oct 2026 · iterojm.com
Enterprise $79 a month Unlimited Maps · Unlimited Personas · Unlimited Metrics · Unlimited manager seats · Custom Contacts Read 7 Oct 2026 · iterojm.com

Every IteroJM plan and price →

Strong points and limits

Strong points

  • Free Starter plan is available
  • Shared editing includes owner and member permissions
  • Interview recording and transcript generation are included
  • Maps connect journeys with metrics
  • Annual billing states a 20% saving

Limits

  • Starter includes only one journey map
  • Starter provides one manager seat
  • Pro and Enterprise have monthly prices
  • The product is web-based only

Who it suits

It suits product, CX, and service-design teams that need shared journey maps, research synthesis, personas, and metrics.

Verdict

IteroJM brings journey mapping, qualitative research, personas, evidence, and metrics into a shared workspace. The free Starter tier is limited, while paid plans expand map, metric, and seat allowances.

Where Specifiction places it

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