Custellence vs IteroJM

Custellence is a web-based tool for customer journey mapping and service blueprints, intended to support customer-centric change management. Users can begin with a template or a blank map, then adjust card sizes and lengths, overlapping phases, sub-lanes, colors, images, and icons. Teams can share maps, collaborate in real time, comment, follow changes, and assign roles and permissions. Workflow links connect maps or cards with services including Google, Microsoft, Slack, Jira, Trello, and Asana; Salesforce users have single sign-on access. The Free Forever plan costs nothing and allows one workspace, two users, two journey maps, and unlimited viewers, but maps cannot be exported on that plan. Collaborate costs $199 a month for unlimited users, maps, and viewers in one workspace. Collaborate and Enterprise users can export PDF, PNG, or CSV files. Custellence reports a SOC 2 Type II audit and describes encryption, salted and hashed passwords, privacy-law monitoring, and workspace audit logs.

IteroJM is web-based customer journey mapping software for product, customer-experience, and service-design teams. Its shared workspace lets owners and members edit journeys with permissions. Maps use drag-and-drop lanes and stages, and linked maps can connect to metrics. Users can upload or record interviews, generate transcripts, and organize qualitative research into jobs to be done, pain points, opportunities, and insight cards. Personas, interviews, touchpoints, and evidence connect in one shared flow. Measurement includes Google Sheets workflows, stage-level metrics, and chart cards. Starter is free at free and includes one journey map, one persona, one metric, and one manager seat, with community support. Pro costs $49 a month; Enterprise costs $79 a month. Those tiers expand maps, personas, metrics, and manager seats. Annual billing is offered with a stated 20% saving. The maker is located in Kyiv, Ukraine.