Custellence vs Funnelytics

Custellence is a web-based tool for customer journey mapping and service blueprints, intended to support customer-centric change management. Users can begin with a template or a blank map, then adjust card sizes and lengths, overlapping phases, sub-lanes, colors, images, and icons. Teams can share maps, collaborate in real time, comment, follow changes, and assign roles and permissions. Workflow links connect maps or cards with services including Google, Microsoft, Slack, Jira, Trello, and Asana; Salesforce users have single sign-on access. The Free Forever plan costs nothing and allows one workspace, two users, two journey maps, and unlimited viewers, but maps cannot be exported on that plan. Collaborate costs $199 a month for unlimited users, maps, and viewers in one workspace. Collaborate and Enterprise users can export PDF, PNG, or CSV files. Custellence reports a SOC 2 Type II audit and describes encryption, salted and hashed passwords, privacy-law monitoring, and workspace audit logs.

Funnelytics is a web-based journey mapping and analytics platform that connects data to customer journey maps. Its drag-and-drop canvas lets users map funnels, emails, ads, and on-site flows. Before launch, the platform can forecast traffic, conversions, and revenue, and compare best- and worst-case scenarios. Each step on a visual map can display conversion, revenue, and drop-off data. Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase, using connected sources including Shopify, Klaviyo, Meta Ads, Google Ads, and TikTok Ads. Integrations listed for Performance Business include Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel, and Shopify. The Shopify app is free, requires no credit card, and has read-only store access. Map Pro costs $39 a month after a seven-day free period; Performance Pro costs $129 a month and Performance Business costs $349 a month, each after a 14-day free period. Funnelytics says Ecom uses 256-bit encryption and read-only access, and that customers own their Merchant Data. Its terms state that it has no SOC 2 or ISO 27001 certification and offers no service-level agreement or uptime commitment.