Customer Journey App vs Funnelytics

Customer Journey App is a web workspace for mapping customer journeys, finding friction and planning service improvements. Journey Builder combines maps, action prioritization, service blueprints and CX report exports. Maps can show emotional curves, effort-versus-impact priorities, pain-versus-opportunity balance and moments of truth. AI can create personas, stages, insights and action plans; AI review and document analysis are available on Pro and Enterprise. Users can import documents and customer feedback in PDF, DOCX, text and CSV formats. The app includes 10 industry templates, with examples for onboarding, ecommerce, complaint resolution, B2B and healthcare. Exports include HTML, JSON, PDF and PowerPoint; branded exports start with Starter. The maker says the app and primary data are hosted in the EU and describes role-based access and other security controls. The Free plan provides three journey maps for one user. Starter costs €29 a month, billed €290/yr; Pro costs €79 a month, billed €790/yr. A 7-day trial is listed.

Funnelytics is a web-based journey mapping and analytics platform that connects data to customer journey maps. Its drag-and-drop canvas lets users map funnels, emails, ads, and on-site flows. Before launch, the platform can forecast traffic, conversions, and revenue, and compare best- and worst-case scenarios. Each step on a visual map can display conversion, revenue, and drop-off data. Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase, using connected sources including Shopify, Klaviyo, Meta Ads, Google Ads, and TikTok Ads. Integrations listed for Performance Business include Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel, and Shopify. The Shopify app is free, requires no credit card, and has read-only store access. Map Pro costs $39 a month after a seven-day free period; Performance Pro costs $129 a month and Performance Business costs $349 a month, each after a 14-day free period. Funnelytics says Ecom uses 256-bit encryption and read-only access, and that customers own their Merchant Data. Its terms state that it has no SOC 2 or ISO 27001 certification and offers no service-level agreement or uptime commitment.