Nosto

Spec sheet

What it does

Nosto is a commerce-experience platform that combines customer, product and content intelligence for personalized ecommerce journeys.Read 14 Oct 2026 · nosto.com

Product

Nosto describes itself as an AI-powered Commerce Experience Platform for personalizing customer journeys and improving commerce outcomes.Read 8 Oct 2026 · nosto.com

Trial

Nosto says it does not offer a standard self-service free trial, but offers qualified merchants a structured proof of concept.Read 8 Oct 2026 · nosto.com

Integrations

Official integration documentation covers Shopify, Magento, Shopware, PrestaShop, BigCommerce and Salesforce Commerce Cloud.Read 14 Oct 2026 · docs.nosto.com

Support

Customers receive Help Center and Huginn access; Professional and Enterprise customers receive priority support and customer-success alignment.Read 14 Oct 2026 · nosto.com

Headquarters

Nosto lists Helsinki, Finland as its headquarters.Read 14 Oct 2026 · linkedin.com

Founded

Nosto states that its journey began in 2013 with founders Jani Luostarinen, Antti Pöyhönen and Juha Valvanne.Read 14 Oct 2026 · nosto.com

A/B testing

The Content Experience Cloud includes A/B testing and optimization for comparing commerce experiences.Read 14 Oct 2026 · nosto.com

Acquisition news

Nosto announced its acquisition of visual-content platform Stackla on June 2, 2021.Read 14 Oct 2026 · nosto.com

AI

Nosto says AI capabilities are built into every module at no extra cost.Read 8 Oct 2026 · nosto.com

AI agent

Huginn is described as an always-on central AI agent coordinating purpose-built agents for search, merchandising, personalization and testing.Read 14 Oct 2026 · nosto.com

API limits

Current technical documentation lists standard calculated-cost limits of 40,000 points/second for Search GraphQL, 10,000 for recommendations and 10,000 for GraphQL.Read 14 Oct 2026 · docs.nosto.com

Behavioral pop-ups

Behavioral pop-ups are listed as a Content Experience Cloud capability.Read 14 Oct 2026 · nosto.com

Category merchandising

Merchants can control category and search ordering with weighted attributes, performance metrics, filters and pinned products.Read 14 Oct 2026 · help.nosto.com

Company history

Nosto says its journey began in 2013 with three founders.Read 8 Oct 2026 · nosto.com

Company legal name

The privacy notice identifies the controller as Nosto Solutions Oy.Read 14 Oct 2026 · nosto.com

Company size

Nosto's about page says it has over 140 team members across more than eight office locations.Read 14 Oct 2026 · nosto.com

Content personalization

Content banners and other onsite elements can adapt to visitor affinities in real time.Read 14 Oct 2026 · nosto.com

Content tools

Its Content Experience Cloud includes A/B testing and optimization, content personalization, pop-ups, and shoppable user-generated content.Read 8 Oct 2026 · nosto.com

Data engine

The Data Engine combines catalog, performance, behavioral and visual data to power recommendations, search, merchandising and targeting.Read 14 Oct 2026 · nosto.com

Developer resources

Nosto’s Developer Portal provides product implementation guidance and API references.Read 8 Oct 2026 · docs.nosto.com

Documentation depth

The developer portal provides implementation guides, product examples, API references, platform instructions and headless, SPA and PWA methods.Read 14 Oct 2026 · docs.nosto.com

Dynamic bundles

The product suite supports manually curated or automated bundles intended to increase average order value.Read 14 Oct 2026 · nosto.com

Enterprise SLA

Nosto describes a Product Scalability Package with a 99.99% uptime SLA, dedicated infrastructure, 24/7 proactive monitoring, and a global edge network.Read 8 Oct 2026 · nosto.com

Funding news

Nosto announced a $16 million funding round from Mandatum Asset Management Growth Equity on February 23, 2023.Read 14 Oct 2026 · nosto.com

Intended customers

Nosto presents its platform for ecommerce brands and retailers seeking personalized commerce experiences.Read 8 Oct 2026 · nosto.com

Limit: integration effort

A G2 reviewer says some Magento integration elements require backend work and lag the Shopify experience.Read 14 Oct 2026 · g2.com

Limit: learning curve and analytics

G2 reviewers mention a complex interface, time needed to learn the system, incomplete bundle or campaign analytics and limited reporting detail.Read 14 Oct 2026 · g2.com

Limit: price and service complaints

Trustpilot reviewers report that Nosto is expensive, onboarding can be unclear, account-management coverage changed and cancellation or invoicing responses were slow.Read 14 Oct 2026 · trustpilot.com

Open-source components

Public components include BSD-3-Clause licensed SDKs and CLI, while Magento and Shopware repositories use OSL-3.0; the hosted Nosto service remains proprietary.Read 14 Oct 2026 · github.com

Personalized email

Nosto includes personalized email content among its Product Experience Cloud modules.Read 14 Oct 2026 · nosto.com

Personalized search

Its search product uses shopper intent, semantic AI, merchandising rules, facets, synonyms, redirects and analytics to rank results.Read 14 Oct 2026 · nosto.com

Praise: personalization and support

G2 reviewers repeatedly praise advanced personalization, campaign flexibility, analytics, responsive customer success and conversion impact.Read 14 Oct 2026 · g2.com

Pricing model

Pricing is modular and based on business volume, selected modules, and required support and scalability; Nosto says there are no rigid tiers.Read 8 Oct 2026 · nosto.com

Product recommendations

Recommendation campaigns use shopper behavior and product relationships to show cross-sell, upsell and discovery placements.Read 14 Oct 2026 · help.nosto.com

Public API

Nosto exposes HTTPS APIs at api.nosto.com using API-key Basic authentication and multiple token types for products, email, apps, omnichannel and settings.Read 14 Oct 2026 · docs.nosto.com

Rating on Capterra

4.0 out of 5 from 4 reviewsRead 14 Oct 2026 · capterra.com

Rating on G2

4.6 out of 5 from 235 reviewsRead 14 Oct 2026 · g2.com

Rating on GetApp

4.0 out of 5 from 4 reviewsRead 14 Oct 2026 · getapp.com

Rating on Shopify App Store

4.7 out of 5 from 61 ratingsRead 14 Oct 2026 · apps.shopify.com

Rating on Trustpilot

2.8 out of 5 from 3 reviewsRead 14 Oct 2026 · trustpilot.com

SDKs and CLI

Nosto publishes public PHP, React, autocomplete, platform plugins and a TypeScript CLI repository; the CLI installs through npm.Read 14 Oct 2026 · github.com

Search and discovery

Its Product Experience Cloud includes personalized search, category merchandising, product recommendations, post-purchase upsell, dynamic bundles, and personalized emails.Read 8 Oct 2026 · nosto.com

Security and privacy

Nosto’s Legal Center links to its General Data Privacy & Security information, Privacy Notice, Cookie Notice, and Subprocessor information.Read 8 Oct 2026 · nosto.com

Security controls

Nosto's data-processing policy describes AWS hosting, virtual private cloud firewalls, VPN access, TOTP multifactor authentication, risk assessment and regular testing.Read 14 Oct 2026 · my.nosto.com

Self-hosting

Nosto terms grant subscription access to hosted services and retain ownership of the services and documentation, with no self-hosted product described.Read 14 Oct 2026 · nosto.com

Shoppable UGC

Nosto supports shoppable user-generated-content galleries and product-tagged social proof.Read 14 Oct 2026 · help.nosto.com

Social integrations

The company lists TikTok, Instagram and Facebook connections for social content workflows.Read 14 Oct 2026 · nosto.com

Technology integrations

Nosto lists Klaviyo, Attentive, Yotpo, Tapcart and Google Analytics as commerce-technology integrations.Read 14 Oct 2026 · nosto.com

Uptime commitment

The pricing page advertises a 99.99% uptime SLA, dedicated enterprise infrastructure and a globally distributed edge network.Read 14 Oct 2026 · nosto.com

Plans and prices

Every Nosto plan and price →

Where Specifiction places it

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