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Poptin

poptin.com

From $2.08/mo Free plan WebAPI
Visit poptin.com
Spec score 8.6 #9 of 70 in Lead Capture Software

What it is

Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).

Spec sheet

What it does
Poptin combines website popups, embedded forms, audience tools and email marketing automation to turn visitors into leads and customers.Read 15 Oct 2026 · poptin.com
Product
Poptin combines popups, forms, and built-in email marketing automation to help businesses capture leads and nurture customer relationships.Read 5 Oct 2026 · poptin.com
API
The public API manages poptins, contacts, conversions and email campaigns and is available on every plan.Read 15 Oct 2026 · help.poptin.com
Integrations
Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections.Read 15 Oct 2026 · poptin.com
Security
Poptin says it has ISO 27001 certification, uses TLS 1.2 or higher across its application, supports optional two-factor authentication, and performs periodic security audits.Read 5 Oct 2026 · help.poptin.com
Support
Official support options include live chat, email, knowledge-base articles, a Facebook group and priority support.Read 15 Oct 2026 · poptin.com
Founded
2017Read 28 Sep 2026 · poptin.com
A/B testing
Users can create popup variants and compare visitor, conversion and click-through results.Read 15 Oct 2026 · poptin.com
Accessibility
Poptin states that its designs support ADA accessibility standards.Read 15 Oct 2026 · poptin.com
Analytics
Campaign reporting includes impressions, conversions and performance metrics.Read 15 Oct 2026 · g2.com
API design
Poptin documents REST endpoints, JSON request examples, webhooks and scoped API keys.Read 15 Oct 2026 · poptin.com
API security
API keys are shown once, masked after creation, and can be regenerated or deleted.Read 15 Oct 2026 · poptin.com
Builder and testing
Poptin offers a drag-and-drop editor, A/B testing, built-in analytics, and more than 60 templates.Read 5 Oct 2026 · poptin.com
Company facts
Crunchbase lists Poptin as a private Tel Aviv, Israel software company with 11–50 employees and founders Gal Dubinski and Tomer Aharon.Read 15 Oct 2026 · crunchbase.com
Company history
Poptin says it was founded in 2017 and describes its team as remote, with 30+ members across 8 countries.Read 5 Oct 2026 · poptin.com
Data hosting
Poptin says its services are hosted in a certified data storage center in the United States.Read 5 Oct 2026 · help.poptin.com
Documentation
The help center has setup, design, display-rule, integrations, campaigns, automations, billing and deliverability categories.Read 15 Oct 2026 · help.poptin.com
Email automation
Automations provide triggers, delays, conditional branches, segmentation and re-engagement workflows.Read 15 Oct 2026 · poptin.com
Email campaigns
The email module supports drag-and-drop campaign creation, scheduling, templates and HTML editing.Read 15 Oct 2026 · poptin.com
Email marketing
The product includes email campaigns, contact segmentation, autoresponders, and automated customer journeys.Read 5 Oct 2026 · poptin.com
Exit intent
Poptin provides exit-intent triggers for showing messages as visitors are about to leave.Read 15 Oct 2026 · poptin.com
Forms
Forms support advanced fields for collecting detailed customer information.Read 15 Oct 2026 · poptin.com
Integration coverage
Listed connections include HubSpot, Salesforce, Mailchimp, ActiveCampaign, Shopify, Wix, WordPress, Slack and many other CRM, email and site platforms.Read 15 Oct 2026 · poptin.com
Legal entity
The Israeli company register listing identifies the business as POPTIN LTD, company number 515584001, incorporated in 2017.Read 15 Oct 2026 · checkid.co.il
Limit: design controls
Complaints mention limited design flexibility, missing alignment tools and difficulty customizing some gamified popups.Read 15 Oct 2026 · getapp.com
Limit: form embedding
A G2 reviewer reported no way to embed a HubSpot form directly inside a popup.Read 15 Oct 2026 · g2.com
Limit: pricing scale
Some users say costs rise quickly when multiple sites or advanced features are needed.Read 15 Oct 2026 · getapp.com
Limit: responsive editing
Some reviewers report mobile edits changing desktop layouts or causing overlapping elements.Read 15 Oct 2026 · softwareadvice.com
Notable update
The API getting-started documentation was updated on September 10, 2026.Read 15 Oct 2026 · help.poptin.com
Plan limits
The free plan allows 1,000 monthly visitors on one domain, and its email allowance is 250 active contacts and 500 emails.Read 5 Oct 2026 · poptin.com
Popup builder
Its drag-and-drop editor lets users design popups and forms without coding.Read 15 Oct 2026 · poptin.com
Popup formats
Its popup and form options include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups, and gamified popups.Read 5 Oct 2026 · poptin.com
Praise: ease of use
Reviewers repeatedly describe setup and popup creation as intuitive, fast and usable without technical skills.Read 15 Oct 2026 · g2.com
Praise: integrations
Reviewers report smooth connections with tools such as Squarespace, BigCommerce and other marketing systems.Read 15 Oct 2026 · softwareadvice.com
Praise: support
Users frequently praise responsive, friendly support that helps with setup and troubleshooting.Read 15 Oct 2026 · trustpilot.com
Rating on Capterra
4.8 out of 5 from 350 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.8 out of 5 from 90 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.8 out of 5 from 350 reviewsRead 15 Oct 2026 · getapp.com
Rating on Software Advice
4.8 out of 5 from 350 reviewsRead 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
4.9 out of 5 from 506 reviewsRead 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
7.7 out of 10 from 3 reviewsRead 15 Oct 2026 · trustradius.com
SDKs
The developer pages describe REST and JSON wrappers but do not list official language SDK packages.Read 15 Oct 2026 · poptin.com
Self hosting
TrustRadius categorizes Poptin as SaaS/cloud deployment.Read 15 Oct 2026 · trustradius.com
Targeting
Audience rules can segment contacts by properties, behavior and activity.Read 15 Oct 2026 · poptin.com
Templates
The product includes a growing gallery of prebuilt popup templates.Read 15 Oct 2026 · poptin.com
Triggers
Available triggers include exit intent, inactivity, time delay, scroll depth, on-click, page count, click count, and an automatic trigger.Read 5 Oct 2026 · poptin.com
Website installation
Poptin can be installed on websites including WordPress, Shopify, Wix, Square, Magento, Joomla, and Ecwid, or added to any website with a script.Read 5 Oct 2026 · poptin.com

Plans and prices

Free Free Free Forever 1,000 visitors / mo · 1 domain · Unlimited poptins · 250 active contacts · 500 emails Read 5 Oct 2026 · poptin.com
Free Forever Free $0 1,000 visitors/mo · 1 domain · unlimited poptins · chat & email support Read 15 Oct 2026 · poptin.com
Growth $19 a month usage based per month 500 active contacts · unlimited emails · 5,000 visitors/mo · unlimited domains · campaigns · automations Read 15 Oct 2026 · softwareadvice.com
Basic $25 a year $25 x 12; $240 billed annually 10,000 visitors/mo · 1 domain · unlimited poptins · unbranded · API · chat & email support Read 15 Oct 2026 · poptin.com
Basic $25 a month $25 x 12 $240 billed annually 10,000 visitors / mo · 1 domain · Unlimited poptins Read 5 Oct 2026 · poptin.com
Pro $59 a month $59 x 12 $564 billed annually 50,000 visitors / mo · 4 domains · Unlimited poptins Read 5 Oct 2026 · poptin.com
Pro $59 a year $59 x 12; $564 billed annually 50,000 visitors/mo · 4 domains · unlimited poptins · unbranded · API · chat & email support Read 15 Oct 2026 · poptin.com
Agency $119 a year $119 x 12; $1,140 billed annually 150,000 visitors/mo · unlimited domains · unlimited poptins · unbranded · API · premium support Read 15 Oct 2026 · poptin.com
Agency $119 a month $119 x 12 $1140 billed annually 150,000 visitors per month · Unlimited domains · Unlimited poptins · Premium support Read 5 Oct 2026 · poptin.com
Enterprise Priced on request Let's Talk Book a Demo Custom visitor & usage limit · Extended security · Tailored solutions · Dedicated account manager · Migration services Read 5 Oct 2026 · poptin.com

Every Poptin plan and price →

Strong points and limits

Strong points

  • More than 60 templates and a drag-and-drop editor.
  • A/B testing and built-in analytics are included.
  • Targeting includes Shopify customer or cart details.
  • Email campaigns, segmentation and automated journeys are included.

Limits

  • Free plan is limited to 1,000 monthly visitors.
  • Free plan covers only one domain.
  • Free email allowance is 250 contacts and 500 emails.

Who it suits

Poptin suits businesses that want to capture website leads and follow up with email campaigns. Its free plan has defined visitor, domain and email-contact limits; larger plans offer higher listed limits.

Verdict

Poptin combines lead-capture formats, campaign targeting and email follow-up in one product. Its free plan has modest stated limits; paid plans start at $25/mo (annual).

Where Specifiction places it

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