Best Pop-Up Builder Software in 2026
Updated
In short: ConvertFlow is ranked #1 of 29 as of 4 October 2026, ahead of Promolayer and BDOW!. The best-ranked option with a free plan is Promolayer. The lowest first paid tier on this page is Common Ninja Form Builder at $2/mo.
A pop-up can present a campaign, capture a lead, or invite a visitor to take an action. Compare campaign formats and trigger types, then consider audience targeting and geo-targeting when deciding who should see a message and when. Lead capture forms, A/B testing, and custom CSS offer further points to assess for gathering responses, comparing campaigns, and adjusting their appearance. Free-plan availability and paid-from pricing help with cost comparisons. ConvertFlow, Promolayer, and BDOW! are among the entries. Match the listed capabilities to the campaigns you want to run and the degree of control you need.
29 pop-up builder software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
29ranked
13free plans on this page
$2/molowest paid tier
4 Oct 2026last checked
Input list Pop-Up Builder Software 25 channels on this page · 114 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromCampaign formatsTrigger typesAudience targetingA/B testingGeo-targetingLead capture forms Spec sheet Score
01 ConvertFlow Free planYesPaid from$25/moCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingnot statedGeo-targetingnot statedLead capture formsnot stated 2/8spec lines stated 7.4
02 Promolayer Free planYesPaid from$20.83/moCampaign formatslightbox, fullscreen, floating bar, slide-in, spin-to-win, image popup, teaser, in-page embedTrigger typesimmediate, time elapsed, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, custom JavaScript, scroll-up, tab returnAudience targetingYesA/B testingYesGeo-targetingYesLead capture formsYes 8/8spec lines stated 7.4
03 BDOW! Free planYesPaid fromnot statedCampaign formatspop-ups, smart bars, click triggers, social proof, inline forms, scroll boxes, welcome mats, embeds, full-page takeoversTrigger typestimed, exit intent, scroll depth, click, URL/page rules, referrer, device, page views, location, date, cookie, JavaScriptAudience targetingYesA/B testingYesGeo-targetingYesLead capture formsYes 7/8spec lines stated 7.2
04 Picreel Free planYesPaid from$9.99/moCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingYesGeo-targetingnot statedLead capture formsnot stated 3/8spec lines stated 7.2
05 Appocalypsis Free planYesPaid fromnot statedCampaign formatspop-ups, banners, modals, slide-ins, footer bars, top bars, inline widgets, full-page widgets, half-page widgetsTrigger typesmouse exit, page entry, inline placement, click on an elementAudience targetingYesA/B testingnot statedGeo-targetingnot statedLead capture formsYes 5/8spec lines stated 6.9
06 Common Ninja Form Builder Free planYesPaid fromnot statedCampaign formatsmodal, banner, slide-in, fullscreen, lightboxTrigger typespage load, scroll depth, exit intent, time on page, clickAudience targetingYesA/B testingYesGeo-targetingYesLead capture formsYes 7/8spec lines stated 6.9
07 Convertful Free planNoPaid from$7/moCampaign formatsPop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline widgets, floating buttonsTrigger typesExit intent, time on page, element click, page scroll, inactivity time, embedded/manual displayAudience targetingYesA/B testingYesGeo-targetingYesLead capture formsYes 8/8spec lines stated 6.9
08 Icegram Engage Free planYesPaid fromnot statedCampaign formatsPopup, floating action bar, toast notification, messenger, full-screen overlay, inline block, tab, sidebar, interstitial, ribbon, sticky, badgeTrigger typesExit intent, scroll, time on page, inactivity, button or link click, after a specified number of secondsAudience targetingYesA/B testingYesGeo-targetingYesLead capture formsYes 7/8spec lines stated 6.9
09 Adoric Free planYesPaid from$100/moCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingnot statedGeo-targetingnot statedLead capture formsnot stated 2/8spec lines stated 6.8
10 Getsitecontrol Free planYesPaid from$19/moCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingYesGeo-targetingnot statedLead capture formsnot stated 3/8spec lines stated 6.8
11 OptiMonk Free planYesPaid from$19/moCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingnot statedGeo-targetingnot statedLead capture formsnot stated 2/8spec lines stated 6.8
12 Popup Maker Free planYesPaid fromnot statedCampaign formatspopups, overlays, slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips, opt-in formsTrigger typesclick, time delay/auto open, form submission, exit intent, mouse leave, lost browser focus, back button, link click, mobile scroll, scroll, idle timeAudience targetingYesA/B testingYesGeo-targetingYesLead capture formsYes 7/8spec lines stated 6.8
13 Popupsmart Free planYesPaid fromnot statedCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingnot statedGeo-targetingnot statedLead capture formsnot stated 1/8spec lines stated 6.8
14 Wheel of Popups Free planNoPaid from$29/moCampaign formatsWebsite popups, spin-to-win wheels, landing pages, embed widgets, trade-show promotions, countdown barsTrigger typesExit intent, time spent on page, target page URLsAudience targetingYesA/B testingYesGeo-targetingnot statedLead capture formsYes 7/8spec lines stated 6.7
15 GrooveJar Free planYesPaid fromnot statedCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingnot statedGeo-targetingnot statedLead capture formsnot stated 1/8spec lines stated 6.6
16 Personizely Free planNoPaid from$39/moCampaign formatsnot statedTrigger typesnot statedAudience targetingYesA/B testingnot statedGeo-targetingnot statedLead capture formsnot stated 3/8spec lines stated 6.6
17 Popup Builder Free planYesPaid fromnot statedCampaign formatsimage popup, HTML popup, Facebook popup, subscription popup, PDF popup, contact form popup, countdown popup, iframe popup, video popup, registration popup, social popup, yes/no buttons popupTrigger typespage load, CSS class, click, hover, inactivity, scroll, ad blocker, exit intent, EDD add-to-cart, WooCommerce add-to-cartAudience targetingYesA/B testingnot statedGeo-targetingYesLead capture formsYes 6/8spec lines stated 6.5
18 Smush Free planYesPaid fromnot statedCampaign formatspop-ups, slide-ins, embeds, widgets, after-post opt-ins, social sharing barsTrigger typestime, scroll, click, exit intent, ad-block detectionAudience targetingYesA/B testingNoGeo-targetingYesLead capture formsYes 7/8spec lines stated 6.2
19 LightPopup Free planYesPaid fromnot statedCampaign formatspopupTrigger typesexit intent, time delay, scroll depth, click on CSS selectorAudience targetingYesA/B testingNoGeo-targetingnot statedLead capture formsNo 6/8spec lines stated 5.8
20 Hello Bar Free planYesPaid from$39/moCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingYesGeo-targetingnot statedLead capture formsnot stated 3/8spec lines stated 5.7
21 PopupForge Free plannot statedPaid fromnot statedCampaign formatspopup, modalTrigger typesimmediate, timed delay, scroll threshold, exit intentAudience targetingYesA/B testingnot statedGeo-targetingnot statedLead capture formsYes 4/8spec lines stated 5.7
22 Wheelio Free planNoPaid from$14.92/moCampaign formatsgamified pop-up, wheel-of-fortune, slot machine, scratch card, pull-out tab, notification popupTrigger typesexit intent, pull-out tab, URL/link, page scroll, click, delayAudience targetingYesA/B testingnot statedGeo-targetingYesLead capture formsYes 7/8spec lines stated 5.7
23 Poptin Free planYesPaid from$25/moCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingnot statedGeo-targetingnot statedLead capture formsnot stated 2/8spec lines stated 5.6
24 Wisepops Free planNoPaid from$49/moCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingYesGeo-targetingnot statedLead capture formsnot stated 3/8spec lines stated 5.6
25 OptinMonster Free planNoPaid from$21/moCampaign formatsnot statedTrigger typesnot statedAudience targetingnot statedA/B testingYesGeo-targetingnot statedLead capture formsnot stated 3/8spec lines stated 5.5
Is your tool on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which pop-up builder software is ranked first on Specifiction?
ConvertFlow is ranked #1 of 29 with a score of 7.4. Promolayer is second and BDOW! third.
How many of these have a free plan?
13 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Common Ninja Form Builder has the lowest first paid tier we found: $2/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing. Paid placements never change a rank.
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