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Marketing

Best Pop-Up Builder Software in 2026

A pop-up can present a campaign, capture a lead, or invite a visitor to take an action. Compare campaign formats and trigger types, then consider audience targeting and geo-targeting when deciding who should see a message and when.

  1. 01 Claspo

    Claspo suits online businesses seeking to capture opt-ins or drive sales with targeted website widgets.

    From $39/mo Free plan Web · API
    9.1 Visit Specs
  2. 02 ConvertFlow

    ConvertFlow suits entrepreneurs, marketing professionals, agencies, ecommerce brands, and lead-generation teams building targeted funnels.

    From $25/mo Free plan Web · API
    9.0 Visit Specs
  3. 03 Popup Maker

    Popup Maker suits WordPress site owners needing targeted popups, lead forms, custom CSS and integrations.

    From $4.95/mo Free plan Open source Web · API · Self-hosted · Browser extension
    8.7 Visit Specs
  4. 04 Picreel

    Picreel suits online businesses seeking to convert existing website visitors into leads, sales, or subscribers.

    From $39.99/mo Free plan Web · API
    8.6 Visit Specs
  5. 05 Poptin

    Poptin suits businesses that want to capture website leads and follow up with email campaigns.

    From $2.08/mo Free plan Web · API
    8.6 Visit Specs
  6. 06 Promolayer

    It suits ecommerce and marketing teams creating targeted popup campaigns and lead-capture forms.

    From $20.83/mo Free plan Web · API
    8.4 Visit Specs
  7. 07 Adoric
    From $100/mo Free trial Web
    8.3 Visit Specs
  8. 08 BDOW!

    BDOW! suits website owners looking to collect subscribers through forms and varied pop-up campaigns.

    From $19/mo Free plan Web · Browser extension
    8.3 Visit Specs
  9. 09 GrooveJar

    GrooveJar suits Shopify and other ecommerce merchants looking to combine onsite urgency or video capture with automated email sequences.

    From $17/mo Free plan Web
    8.3 Visit Specs
  10. 10 OptiMonk

    OptiMonk suits ecommerce teams that want to build targeted popup campaigns and track their associated sales measures.

    From $19/mo Free plan Web · API
    8.2 Visit Specs
  11. 11 Convertful
    From $7/mo Free trial Web
    8.1 Visit Specs
  12. 12 Getsitecontrol

    It suits small and medium-sized ecommerce brands seeking on-site campaigns and email marketing without extensive technical implementation.

    From $19/mo Free plan Web · Browser extension
    8.1 Visit Specs
  13. 13 Hello Bar

    Hello Bar may suit media and blog publishers, agencies, e-commerce businesses, and professional service firms seeking website campaigns and lead capture.

    From $39/mo Free plan Web
    8.1 Visit Specs
  14. 14 Appocalypsis

    It is described as suitable for website owners, developers, webmasters and marketers who want to manage widgets or banners.

    Free plan Web
    8.0 Visit Specs
  15. 15 Icegram Engage

    It suits bloggers, marketers, store owners, developers, ecommerce sites, and small businesses using WordPress to capture leads or engage visitors.

    From $8.25/mo Free plan Web · Self-hosted
    8.0 Visit Specs
  16. 16 Personizely
    From $39/mo Free trial Web
    7.8 Visit Specs
  17. 17 Justuno
    From $59/mo Free trial Web
    7.7 Visit Specs
  18. 18 LightPopup
    Free plan Self-hosted
    7.7 Visit Specs
  19. 19 PopupForge

    PopupForge is aimed at bloggers, ecommerce stores, SaaS startups, course creators, agencies, and marketers who want website lead forms.

    Free plan Web · Windows · macOS · Linux
    7.6 Visit Specs
  20. 20 OptinMonster
    From $0.58/mo Web
    7.4 Visit Specs
  21. 21 Popupsmart
    From $32.50/mo Free plan Web
    7.4 Visit Specs
  22. 22 Sleeknote
    From $6,955/mo Free trial Web
    7.4 Visit Specs
  23. 23 Magento 2 Newsletter Popup
    Web · Self-hosted
    7.3 Visit Specs
  24. 24 Wisepops
    From $599/mo Free trial Web · API
    7.3 Visit Specs
  25. 25 Popup Builder
    From $4.16/mo Web · Self-hosted
    7.2 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Lead capture forms, A/B testing, and custom CSS offer further points to assess for gathering responses, comparing campaigns, and adjusting their appearance. Free-plan availability and paid-from pricing help with cost comparisons. ConvertFlow, Promolayer, and BDOW! are among the entries. Match the listed capabilities to the campaigns you want to run and the degree of control you need.

Compare Claspo and ConvertFlow Get a place on this list

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