BDOW!

BDOW! is a website conversion toolkit for publishers, creators and businesses that need targeted forms and pop-ups rather than a single generic signup box. It suits teams willing to manage campaign rules and tests, while smaller personal sites can start free if 100 conversions will cover their needs.

Overview

BDOW! combines lead-capture forms, pop-ups, audience rules and campaign testing in one web-based system and browser extension. Its campaign variety and detailed triggers are useful for matching offers to visitor context. The main constraint is scale on Free: one site and 100 conversions make that tier better for an individual project than a growing business.

Showit acquired Sumo in 2024 and rebuilt it as BDOW!, now part of the Showit family. A help center provides setup guides and documentation, and BDOW! says most users can launch in under 30 minutes.

Key features

Campaigns and targeting

You can build pop-ups, Smart Bars, Welcome Mats, Click Triggers, Inline Forms and Scroll Boxes. Triggers include timing, exit intent, scroll depth, clicks, URL and page rules, referrers, devices, page views, location, dates, cookies and JavaScript. Display targeting also covers visitors and pages. This is a strong set of controls for publishers running different offers by article, audience or traffic source; a site with one universal opt-in may find the breadth unnecessary.

Testing and conversion tools

A/B testing lets you set how often each variation appears and choose a winner with one click. That supports structured campaign decisions instead of rotating versions blindly, but A/B tests are reserved for paid plans. Evergreen countdown timers, social-proof pop-ups, personalized discount codes and in-cart offers make BDOW! relevant to promotions and ecommerce as well as newsletter growth.

Integrations and customization

Direct integrations include Showit, WordPress, Shopify, Kit, Flodesk, Mailchimp, Klaviyo and more than 20 other tools. Webhooks can send event notifications to a custom application, with the feature included on Plus. Custom CSS is supported. The WordPress plugin requires a WordPress.org site and does not work with WordPress.com. Shopify users should note that the Shopify app is currently unavailable while a new experience is being developed.

Pricing

BDOW! is freemium, with a 14-day trial and yearly billing on its paid tiers.

PlanPriceWhat you getFreefree1 site, 100 conversions, 500 emails/month, email opt-in forms, customizable design, social sharing, visitor targeting and analyticsPro$19 a month (billed $228 billed yearly)1 site, 6,000 emails/month, advanced targeting, A/B tests, webhooks, email campaigns, ecommerce features and 2 years of statsPlus$39 a month (billed $468 billed yearly)3 sites, 10,000 emails/month, advanced targeting, A/B tests, webhooks, email campaigns, ecommerce features and 2 years of statsFree is a sensible trial for an individual site, but its 100-conversion ceiling and 500-email monthly allowance can arrive quickly. Pro is aimed at one business site that needs testing, automation connections and ecommerce tools. Plus costs more but adds two sites and a larger email quota, making it the practical choice for a small portfolio or agency managing three properties. Both paid plans require an annual commitment despite the monthly-equivalent presentation.

Platforms

BDOW! runs as a web service and extension. A WordPress plugin is available for WordPress.org installations, not WordPress.com sites. The Shopify app is currently unavailable, so Shopify-dependent teams should delay adoption or choose another tool until the replacement experience arrives.

Who it's for

BDOW! fits publishers, marketers and ecommerce operators who need multiple campaign formats, granular audience targeting and measurable variation testing. Free works for a personal project with modest conversion volume. Pro suits a single commercial site; Plus suits owners of up to three sites. It is a weaker choice for Shopify stores needing an active app today or for teams seeking a simple form without campaign complexity.

Pros and cons

Pros

Many campaign formats and trigger types support context-specific offers instead of one repetitive popup.

A/B controls and one-click winner selection give paid users a clear way to optimize campaigns.

Integrations, webhooks and ecommerce features connect lead capture to broader marketing workflows.

Free access and a 14-day trial lower the cost of evaluating the system.

Cons

Free is limited to one site and 100 conversions, restricting sustained business use.

Paid plans are billed yearly, so the monthly figures do not represent a month-to-month commitment.

The Shopify app is unavailable, and the WordPress plugin excludes WordPress.com.

Alternatives

For a wider comparison, see Popup Software and Pop-Up Builder Software.

PopupForge is worth considering if broad platform coverage, including mobile, desktop and self-hosted options, matters more than BDOW!'s campaign depth.

ConvertFlow suits readers wanting funnel campaigns and previews on its Free plan, with integrations requiring paid service.

Hello Bar is an alternative for straightforward web popups priced around monthly view allowances.

Lucky Lottery is a choice for impression- and form-volume plans with a $19 Pro tier.

Picreel is an alternative with a free tier based on pageviews and unlimited campaigns, domains and popups.

Claspo offers web popup plans organized around selectable monthly pageview levels.

FireBox suits self-hosted users seeking unlimited websites and campaigns on its free tier.

Poptin is an alternative with visitor, domain, contact and email quotas on Free.

Verdict

Choose BDOW! when one system for targeted capture, campaign testing and conversion-focused offers is more valuable than a basic form builder, especially on a WordPress.org or non-Shopify site. Look elsewhere if 100 free conversions will not last, annual billing is unacceptable, or you need a working Shopify app now.