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Picreel

picreel.com

From $39.99/mo Free plan WebAPI
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Spec score 8.6 #8 of 70 in Lead Capture Software

What it is

Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement. Its formats include exit popups, overlays, on-site messages, nanobars, surveys, and lead forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and can target particular pages or visitors. AI tools assist with popup design, customization, and editing, and can summarize popup reports. A/B testing and reporting provide real-time campaign performance data. Integrations listed include Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker describes installation as copying and pasting code, without HTML or CSS. The free plan costs nothing, billed forever, and allows up to 5,000 pageviews monthly. Business costs $39.99 a month, billed $479.88 billed annually, for 200000 pageviews per month and 5 domains. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with unlimited pageviews and domains. A 15-day free trial is also offered.

Spec sheet

What it does
Picreel is a hosted conversion-optimization tool that displays targeted popups, overlays, surveys and onsite messages to capture leads and sales.Read 15 Oct 2026 · picreel.com
Product
Picreel is popup software for conversion optimization, lead capture, sales, and visitor engagement on websites.Read 4 Oct 2026 · picreel.com
Intended users
The maker presents Picreel as a tool for online businesses seeking to convert existing website traffic into leads, sales, and subscribers.Read 4 Oct 2026 · picreel.com
Trial
The pricing FAQ states that Picreel offers a 15-day free trial.Read 4 Oct 2026 · picreel.com
Integrations
The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services.Read 15 Oct 2026 · picreel.com
Support
Picreel advertises 24/7 live chat, phone, and email support; its page says email responses are guaranteed within one business day.Read 4 Oct 2026 · picreel.com
Founded
2013Read 23 Sep 2026 · picreel.com
Acquisition history
ProProfs announced its acquisition of Picreel on March 20, 2021; Picreel had previously been acquired by Growth Stack/Webfolio Management in 2016.Read 15 Oct 2026 · prweb.com
AI popup customizer
The AI customizer can read a website URL and apply its logo, colors and fonts to a popup.Read 15 Oct 2026 · picreel.com
AI popup designer
The AI designer generates a formatted popup from a natural-language goal.Read 15 Oct 2026 · picreel.com
AI popup editor
The AI editor accepts plain-language changes to popup text, dimensions, colors and call-to-action buttons.Read 15 Oct 2026 · picreel.com
AI report summary
The AI report summary identifies campaign peaks, dips and behavioral patterns when reports are opened.Read 15 Oct 2026 · picreel.com
AI tools
Its AI features include popup design, customization and editing, plus summaries of popup reports.Read 4 Oct 2026 · picreel.com
Analytics and testing
Picreel provides live campaign statistics, reporting and A/B testing for popup performance.Read 15 Oct 2026 · picreel.com
Company founding
Picreel was founded in 2013 by Alex Bashinsky.Read 15 Oct 2026 · picreel.com
Company headquarters
Crunchbase lists Picreel in Reno, Nevada, United States, with 11–50 employees.Read 15 Oct 2026 · crunchbase.com
Company legal name
Crunchbase identifies the legal entity as Picreel, Ltd.Read 15 Oct 2026 · crunchbase.com
Documentation
The help center contains setup guides, troubleshooting articles, FAQs and integration instructions, including a call and live-chat contact option.Read 15 Oct 2026 · help.picreel.com
Enterprise security
The Enterprise plan lists enterprise security, role-based access controls, audit-ready reporting, and full data ownership.Read 4 Oct 2026 · picreel.com
Guarantee
Picreel says customers can get their money back within the first 30 days if they do not see more sales or leads from existing traffic.Read 4 Oct 2026 · picreel.com
Installation
Deployment requires copying Picreel JavaScript into the website source, with Google Tag Manager installation also supported.Read 15 Oct 2026 · help.picreel.com
Limit: billing and cancellation
GetApp summaries mention unexpected billing or data-export charges, while Trustpilot includes complaints about difficulty cancelling subscriptions.Read 15 Oct 2026 · getapp.com
Limit: glitches
Reviewers report occasional dashboard glitches, filter problems and errors that sometimes require support assistance.Read 15 Oct 2026 · trustradius.com
Limit: interface
Independent reviews report that the dashboard and interface can be confusing, inconvenient or difficult for newcomers.Read 15 Oct 2026 · capterra.com
Mobile support
Picreel supports mobile-targeted campaigns and provides a mobile preview in the editor.Read 15 Oct 2026 · help.picreel.com
Operating status
Crunchbase marks Picreel as a private, for-profit sub-organization of ProProfs and lists its operating status as closed.Read 15 Oct 2026 · crunchbase.com
Personalization
Custom visitor attributes such as name or email can be inserted into overlay content before display.Read 15 Oct 2026 · help.picreel.com
Plan limit
The free plan is listed for up to 5,000 pageviews per month; the Business plan lists 200000 pageviews/month and 5 domains.Read 4 Oct 2026 · picreel.com
Popup builder
A drag-and-drop editor supports templates or campaigns built from scratch without coding.Read 15 Oct 2026 · picreel.com
Popup formats
The product offers more than 15 popup types, including exit popups, nanobars, wheel-of-fortune, video, timer, full-screen, two-step and mobile overlays.Read 15 Oct 2026 · picreel.com
Praise: ease and conversion
G2 reviewers commonly praise quick popup creation, ease of use and increased leads or conversions.Read 15 Oct 2026 · g2.com
Praise: integrations
Reviewers repeatedly mention the large integration library and smooth connections to marketing tools and CRMs.Read 15 Oct 2026 · trustradius.com
Praise: support
Capterra and GetApp summaries describe support as responsive and helpful, especially through chat and email.Read 15 Oct 2026 · capterra.com
Rating on Capterra
4.9 out of 5 from 101 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.5 out of 5 from 16 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.9 out of 5 from 101 reviewsRead 15 Oct 2026 · getapp.com
Rating on Software Advice
4.9 out of 5 from 101 reviewsRead 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
4.4 out of 5 from 10 reviewsRead 15 Oct 2026 · trustpilot.com
Security offering
The Enterprise plan advertises enterprise security, role-based access controls, audit-ready reporting and data ownership controls.Read 15 Oct 2026 · picreel.com
Targeting
Campaigns can target exit intent, scroll position, time on page, URL, visitor type, device and location.Read 15 Oct 2026 · help.picreel.com
Testing and analytics
Picreel supports A/B testing and reporting with real-time campaign performance data.Read 4 Oct 2026 · picreel.com
Webhooks
Users can send campaign responses to a chosen endpoint URL by enabling Webhooks and selecting a campaign.Read 15 Oct 2026 · help.picreel.com
Zapier API key
Zapier connectivity is enabled with an API key obtained from the Picreel Integrations area, and the documented trigger is a new lead.Read 15 Oct 2026 · help.picreel.com

Plans and prices

Free Free forever Up to 5,000 pageviews/month · unlimited campaigns, domains, and popups Read 4 Oct 2026 · picreel.com
Free Free forever up to 5,000 pageviews/month · unlimited campaigns · unlimited domains · unlimited popups Read 15 Oct 2026 · picreel.com
Business $39.99 a month $479.88 billed annually 200000 pageviews/month · 5 domains · unlimited users Read 4 Oct 2026 · picreel.com
Business $39.99 a month $479.88 billed annually 200,000 pageviews/month · unlimited campaigns · unlimited users · 5 domains · exit-intent trigger · spin-a-wheel coupon Read 15 Oct 2026 · picreel.com
Enterprise $69.99 a month $839.88 billed annually; annual plans only unlimited pageviews and domains · A/B testing · custom CSS · 700+ integrations · API, callbacks and webhooks · enterprise security · dedicated support Read 15 Oct 2026 · picreel.com
Enterprise $839.88 a year $839.88 billed annually · Annual plans only Unlimited pageviews and domains · starts at $69.99 Read 4 Oct 2026 · picreel.com

Every Picreel plan and price →

Strong points and limits

Strong points

  • Campaigns respond to visitor behavior and page activity
  • Includes A/B testing and real-time reporting
  • AI tools help design and edit popups
  • Free plan allows unlimited campaigns and popups

Limits

  • Free plan is limited to 5,000 pageviews monthly
  • Business plan lists 5 domains
  • Enterprise is billed annually

Who it suits

Picreel suits online businesses seeking to convert existing website visitors into leads, sales, or subscribers. Its targeting and campaign reporting may suit teams managing multiple popup campaigns.

Verdict

Picreel combines multiple popup formats with targeting, testing, reporting, and integrations. Its free plan covers up to 5,000 monthly pageviews, and a 15-day trial is available.

Where Specifiction places it

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