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Promolayer

promolayer.io

From $20.83/mo Free plan WebAPI
Visit promolayer.io
Spec score 8.4 #6 of 29 in Pop-Up Builder Software

What it is

Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win, as well as image popups, teasers, and in-page embeds. Triggers can respond to time on page, scroll depth, inactivity, exit gestures, mobile back, and swipe gestures. Targeting can use page, traffic source, visit frequency, and visitor behavior. The platform includes A/B testing and analytics, connects with GA4 and other analytics tools, and lists Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks as integrations or installation options. Shopify and Wix installs come from their app stores; other sites can use an embed tag generated in the dashboard. The free plan includes 1,000 monthly impressions and branding. Paid plans start at $20.83/mo (annual); Shopify app paid plans have a 7-day trial, while direct paid signups have no trial. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.

Spec sheet

What it does
Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams that installs with a site tag.Read 15 Oct 2026 · promolayer.io
Product
Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams.Read 30 Sep 2026 · promolayer.io
Integrations
Documented connections include Shopify, Wix, WordPress, Google Analytics, Mailchimp, Klaviyo, Shopify Flow and webhooks.Read 15 Oct 2026 · intercom.help
Security
The site says dashboard and delivery-server traffic is encrypted over HTTPS and collected contact data is stored on access-controlled servers.Read 30 Sep 2026 · promolayer.io
Support
Help-center guides cover setup, troubleshooting and integrations; support is available by dashboard live chat on eligible plans and email.Read 15 Oct 2026 · promolayer.io
Headquarters
The company lists 9F Plafus Jingumae, 6-19-20 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan as its address.Read 15 Oct 2026 · promolayer.io
Founded
2017Read 28 Sep 2026 · promolayer.io
Maker
The maker is K.K. Peak Digital, established in June 2017, with Kousuke Ueyama as CEO.Read 15 Oct 2026 · promolayer.io
A/B testing
Paid plans include A/B testing and result analysis for comparing popup variants.Read 15 Oct 2026 · promolayer.io
Analytics
Standard reporting covers impressions, clicks and submissions, while Plus adds pageview, impression-rate and account-usage reports.Read 15 Oct 2026 · promolayer.io
Campaigns
The site describes use cases including exit-intent sales recovery, email capture, seasonal promotions, social following, and customer notifications.Read 30 Sep 2026 · promolayer.io
Capital
The company lists capital of 5,000,000 Japanese yen and registration number T5100001030345.Read 15 Oct 2026 · promolayer.io
Direct billing trial
Direct Stripe signups have no paid-plan trial; customers are directed to use the forever-free plan first.Read 15 Oct 2026 · promolayer.io
Documentation
The help center lists tutorial, FAQ, integration, design, email and contact-management collections, including 12 tutorial articles.Read 15 Oct 2026 · intercom.help
Domain handling
Direct signup permits unlimited domains, whereas Shopify and Wix app installations are limited to one domain per install.Read 15 Oct 2026 · promolayer.io
Free plan and trials
The free plan is described as free forever with no credit card required; the pricing page says Shopify app paid plans have a 7-day free trial and direct paid signups have no trial.Read 30 Sep 2026 · promolayer.io
Installation
Shopify and Wix offer app-store installation; other sites use an embed tag, including through Google Tag Manager.Read 15 Oct 2026 · promolayer.io
JavaScript API
The public JavaScript interface exposes triggerDisplay, closeDisplay, hasDisplayShown and browser-back detection functions plus custom events.Read 15 Oct 2026 · intercom.help
Limit: confusing interface
A Wix reviewer said the interface was confusing and that they felt lost while browsing it.Read 15 Oct 2026 · wix.com
Limit: intermittent operation
A Shopify reviewer reported that the app stopped working during a weekend sale and required support to diagnose the issue.Read 15 Oct 2026 · apps.shopify.com
Limit: learning curve
A G2 reviewer said it took time to become familiar with the product's many features.Read 15 Oct 2026 · g2.com
Limit: policy-link setup
A Wix reviewer complained that privacy-policy links did not populate automatically; the developer replied that site owners must enter their own URLs.Read 15 Oct 2026 · wix.com
Limit: pricing
A Shopify reviewer called the app a little pricey despite praising its ease of use and appearance.Read 15 Oct 2026 · apps.shopify.com
Operating environment
The help center provides a dedicated Recommended Operating Environment article for supported usage conditions.Read 15 Oct 2026 · intercom.help
Over-limit behavior
Promolayer emails warnings at 80% and 100% of an impression limit and stops displaying popups after the limit is exceeded without automatic upgrading.Read 15 Oct 2026 · promolayer.io
Ownership and size
K.K. Peak Digital lists SATORI, Inc. as its group company and reports 117 employees for the SATORI Group as of January 2026.Read 15 Oct 2026 · promolayer.io
Plan limits
The direct signup version has unlimited domains, while Shopify and Wix app versions are limited to one domain per install.Read 30 Sep 2026 · promolayer.io
Popup builder
Its editor uses customizable templates and drag-and-drop controls with separate mobile and desktop settings.Read 15 Oct 2026 · promolayer.io
Popup formats
The product provides lightbox, fullscreen, slide-in, floating-bar, image, animated, teaser and spin-to-win popup formats.Read 15 Oct 2026 · promolayer.io
Praise: A/B testing
A G2 reviewer praised the A/B-testing workflow for comparing attractive designs and seeing which converts best.Read 15 Oct 2026 · g2.com
Praise: analytics
A G2 reviewer highlighted the clarity and accessibility of Promolayer's analytics charts.Read 15 Oct 2026 · g2.com
Praise: email follow-up
A G2 reviewer said built-in email follow-ups saved time and that customer support responded quickly.Read 15 Oct 2026 · g2.com
Praise: flexibility
Wix reviewers praise the app as flexible, feature-packed and quick to upgrade after testing it.Read 15 Oct 2026 · wix.com
Praise: Shopify support
Shopify reviewers describe the app as easy to use and report fast, helpful support, including assistance outside stated hours.Read 15 Oct 2026 · apps.shopify.com
Privacy features
The product includes consent checkboxes, privacy policy links, and other compliance features for contact collection.Read 30 Sep 2026 · promolayer.io
Privacy statement
The privacy policy says data is stored in Google Cloud with minimal permissions and multifactor authentication, and that popup-viewer data is not sold.Read 15 Oct 2026 · promolayer.io
Rating on G2
5.0 out of 5 from 5 reviewsRead 15 Oct 2026 · g2.com
Rating on Shopify App Store
4.9 out of 5 from 70 reviewsRead 15 Oct 2026 · apps.shopify.com
Rating on Wix App Market
4.9 out of 5 from 290 reviewsRead 15 Oct 2026 · wix.com
Security controls
Promolayer states that dashboard traffic uses HTTPS, contact data is stored on access-controlled servers and Plus includes two-factor authentication.Read 15 Oct 2026 · promolayer.io
Shopify trial
Every paid Shopify plan includes a seven-day trial and Shopify bills the subscription in US dollars.Read 15 Oct 2026 · promolayer.io
Site performance
Promolayer says its delivery script loads lazily after the site finishes rendering and uses minimal requests.Read 30 Sep 2026 · promolayer.io
Status
The public status page currently reports all systems operational, with embedded script, display data, receiver API, analytics and website each shown at 100% uptime.Read 15 Oct 2026 · promolayer.instatus.com
Targeting
Audience rules can use traffic source, device, browser language, visit frequency, URL, cart state, geography, login state and other visitor signals.Read 15 Oct 2026 · intercom.help
Terms and legal operator
The terms identify Peak Digital Co., Ltd. as the operator of the Promolayer service and require users to comply with the service agreement.Read 15 Oct 2026 · promolayer.io
Testing and analytics
The platform includes A/B testing and analytics, and the site says it connects with GA4 and other analytics tools.Read 30 Sep 2026 · promolayer.io
Triggers
Built-in triggers include elapsed time, inactivity, scroll depth, custom JavaScript, exit intent and browser-back or swipe detection.Read 15 Oct 2026 · promolayer.io
Webhook extensibility
Webhooks can send form submissions to automation services such as Make, Power Automate, Workato, IFTTT and Zapier.Read 15 Oct 2026 · intercom.help

Plans and prices

Free Free $0/month 1,000 monthly impressions · unlimited domains, pageviews and popups · Promolayer branding Read 15 Oct 2026 · promolayer.io
Basic $20.83 a month $20.83/month, billed annually ($250 charged once a year) 15,000 monthly impressions · unlimited domains, pageviews and popups · 7-day free trial Read 15 Oct 2026 · promolayer.io
Standard $58.33 a month $58.33/month, billed annually ($700 charged once a year) 100,000 monthly impressions · unlimited domains, pageviews and popups · 7-day free trial Read 15 Oct 2026 · promolayer.io
Professional $125 a month $125/month, billed annually ($1,500 charged once a year) 300,000 monthly impressions · custom JavaScript and CSS · 7-day free trial Read 15 Oct 2026 · promolayer.io
Enterprise $266.67 a month $266.67/month, billed annually ($3,200 charged once a year) 1,000,000 monthly impressions · live chat support · 7-day free trial Read 15 Oct 2026 · promolayer.io
Plus $416.67 a month From $416.67/month, billed annually (from $5,000 charged once a year) 3,000,000 monthly impressions · in-page embeds · advanced targeting · 2FA · technical support · 7-day free trial Read 15 Oct 2026 · promolayer.io
Basic ¥2,083 a month billed annually; ¥25,000 / year 15K monthly impressions · A/B testing · Mailchimp, Klaviyo, and webhook integration Read 30 Sep 2026 · promolayer.io
Standard ¥5,833 a month billed annually; ¥70,000 / year 100K monthly impressions · includes Basic features Read 30 Sep 2026 · promolayer.io
Professional ¥12,500 a month billed annually; ¥150,000 / year 300K monthly impressions · 2 workspaces · per-workspace analytics · custom CSS / JavaScript Read 30 Sep 2026 · promolayer.io
Enterprise ¥26,667 a month billed annually; ¥320,000 / year 1M monthly impressions · 5 workspaces · live chat support Read 30 Sep 2026 · promolayer.io
Plus ¥41,667 a month billed annually; ¥500,000 / year 3M impressions / mo · 15 workspaces · 2FA · priority and technical support Read 30 Sep 2026 · promolayer.io

Every Promolayer plan and price →

Strong points and limits

Strong points

  • Includes A/B testing and analytics
  • Targeting can use visitor behavior and traffic source
  • Free plan includes 1,000 monthly impressions
  • Lists Shopify, Wix, WordPress, and marketing integrations

Limits

  • Free plan includes branding
  • Shopify and Wix app versions are limited to one domain per install
  • Direct paid signups have no trial

Who it suits

It suits ecommerce and marketing teams creating targeted popup campaigns and lead-capture forms. Shopify and Wix users install through their app stores; other sites can use a dashboard-generated embed tag.

Promolayer in depth

Read the full write-up

Promolayer is a no-code platform for building popups and other on-site campaigns. It is best suited to ecommerce and marketing teams that want to tailor messages to visitor behavior. The trade-off is that impression caps and installation-specific domain limits can shape which plan and setup will work.

Overview

Promolayer covers several jobs: recovering sales from visitors about to leave, capturing email addresses, promoting seasonal offers, encouraging social follows, and showing customer notifications. It combines campaign formats with rules for when and to whom they appear, rather than treating every visitor the same.

The platform has been offered since 2017, and its maker is based in Tokyo, Japan. Its scope makes it a practical candidate for teams managing recurring website promotions, but the impression allowance matters: a campaign that reaches more visitors can require a higher paid tier.

Key features

Formats include lightbox and fullscreen popups, slide-ins, floating bars, spin-to-win promotions, image popups, teasers, and in-page embeds. That range supports both attention-grabbing offers and lighter placements, though teams still need to match the format to the purpose of each campaign.

Campaigns can appear immediately or after elapsed time, scrolling, inactivity, exit intent, a browser-back action, mobile swipe-back, scroll-up, or a return to the tab. Custom JavaScript can also trigger a campaign. Targeting options include page, traffic source, visit frequency, visitor behavior, and geography. These controls are useful for segmenting messages, but more elaborate targeting brings more decisions to manage.

A/B testing and analytics support comparing campaign versions, and Promolayer says it connects with GA4 and other analytics tools. Lead-capture forms, consent checkboxes, privacy-policy links, and other contact-collection compliance features are included. The maker says delivery-server and dashboard traffic is encrypted over HTTPS and collected contact data is held on access-controlled servers.

Promolayer says its delivery script loads after the site finishes rendering and uses minimal requests. Shopify and Wix users install through their respective app stores; other sites can use an embed tag generated in the dashboard. Named integrations and installation options include Google Tag Manager, Mailchimp, Klaviyo, and webhooks. Setup, troubleshooting, and integration guides are available in the help center, alongside dashboard live chat; email support is included across plans.

Pricing

Promolayer has a free plan and five paid tiers, with paid pricing shown for annual billing. The paid plan prices are given in Japanese yen, while the entry pricing is also presented as $20.83/mo (annual). Direct paid signups have no trial; Shopify app paid plans include a 7-day free trial.

Free: Free forever, with no credit card required. The plan allows 1,000 monthly impressions and includes branding, basic triggers, and basic targeting. It can suit a small site testing simple campaigns, but branding and the low cap make it a limited ongoing option.

Basic: ¥2,083 a month (billed annually; ¥25,000 / year). It provides 15K monthly impressions, A/B testing, and Mailchimp, Klaviyo, and webhook integration. This is the lowest paid tier for teams that need testing or those integrations, but its allowance is modest.

Standard: ¥5,833 a month (billed annually; ¥70,000 / year), for 100K monthly impressions and Basic features. It fits campaigns with a larger audience that do not need the added workspaces and customization of higher tiers.

Professional: ¥12,500 a month (billed annually; ¥150,000 / year). It raises the allowance to 300K monthly impressions and adds two workspaces, per-workspace analytics, and custom CSS / JavaScript. Those additions make it the more suitable choice for teams that need separate campaign environments or code-level styling.

Enterprise: ¥26,667 a month (billed annually; ¥320,000 / year), with 1M monthly impressions, five workspaces, and live chat support. It is aimed at higher-volume operations that benefit from more workspace separation.

Plus: ¥41,667 a month (billed annually; ¥500,000 / year), with 3M impressions / mo, 15 workspaces, 2FA, and priority and technical support. It is the broadest stated allowance and support package, suited to teams that need those specific provisions.

The paid tiers are annual commitments as presented, so the monthly figure should not be mistaken for a month-to-month term. The free tier is a useful way to start, but its impression ceiling and branding are meaningful constraints for a public-facing campaign.

Platforms

Promolayer is a web product. Shopify and Wix have app-store installation routes, while other sites can add the dashboard-generated embed tag. Direct signup permits unlimited domains; Shopify and Wix app versions are limited to one domain per install. That distinction matters for agencies or merchants operating multiple storefronts: direct installation has broader domain scope, while app users should expect one domain per install.

Who it's for

Promolayer is a strong fit for ecommerce and marketing teams that need multiple campaign formats, behavior-based triggers, and testing in one web tool. It is less compelling for a site with very low campaign volume if branding is unacceptable, or for a multi-domain Shopify or Wix setup that expects one app install to cover every domain.

Pros and cons

Pros: Broad format and trigger choices let teams use more than conventional popups, including mobile back and swipe gestures.

Pros: Testing, analytics, geo-targeting, and integrations support targeting and evaluating campaigns rather than merely publishing them.

Pros: Direct signup allows unlimited domains, and the free tier has no credit-card requirement.

Cons: The free plan is capped at 1,000 monthly impressions and includes branding, which limits it for sustained or high-reach use.

Cons: Shopify and Wix app installs are restricted to one domain each, unlike direct signup.

Cons: Paid pricing is annual, and direct paid signups do not receive a trial.

Alternatives

For a broader comparison, see Pop-Up Builder Software. PopupForge is an alternative if cross-platform availability matters: its free plan covers one website, one modal, and 50 submissions per month, with three AI generations total and basic analytics.

ConvertFlow is worth considering when funnel campaigns are the priority; its free plan allows five funnel campaigns, but integrations require a paid plan. Hello Bar may suit a site that wants a higher stated free view allowance: Starter is free forever with 5,000 views, unlimited popups, and basic support.

BDOW! is another option for teams looking for a free email opt-in tool with visitor targeting and analytics; its free plan is limited to one site, 100 conversions, and 500 emails per month. Picreel offers a free plan with up to 5,000 pageviews per month and unlimited campaigns, domains, and popups, making it an alternative for readers prioritizing domain flexibility at no cost.

Claspo is an alternative for readers comparing a free popup builder with multiple monthly pageview options; its free plan is limited to one website and carries a Powered by Claspo badge. GrooveJar has a free Starter plan with 100 impressions per month, which may fit a very small campaign. Appocalypsis is a free web option with limited functionality.

Verdict

Choose Promolayer if your ecommerce or marketing team needs varied on-site formats, detailed trigger and targeting controls, and campaign testing, and can match its impression allowance to expected traffic. Look elsewhere if you need month-to-month paid billing, one Shopify or Wix app install across multiple domains, or a free plan without branding and a tight impression cap.

Verdict

Promolayer offers multiple popup formats, trigger conditions, and targeting options, with different installation routes by site platform. Check the impression allowance and domain limit for the version you intend to use.

Where Specifiction places it

Alternatives to PromolayerAll alternatives →