Popup Maker vs Promolayer
Popup Maker
wppopupmaker.com
Promolayer
promolayer.ioSide by side
| Figure | Popup Maker | Promolayer |
|---|---|---|
| Price from | $4.95/mo | $20.83/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 4 | 11 |
| Spec score · Pop-Up Builder Software | 8.7 (#3) | 8.4 (#6) |
| Analytics | Conversion analytics report popup views, interactions, conversions and revenue attribution in dashboards, with advanced reporting in paid plans. | Standard reporting covers impressions, clicks and submissions, while Plus adds pageview, impression-rate and account-usage reports. |
| Headquarters | Florida, USA | The company lists 9F Plafus Jingumae, 6-19-20 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan as its address. |
| Integrations | The site lists integrations spanning page builders, form plugins, CRMs, automation tools, ecommerce, membership, and learning management systems. | Documented connections include Shopify, Wix, WordPress, Google Analytics, Mailchimp, Klaviyo, Shopify Flow and webhooks. |
| Popup formats | It supports overlays including slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips, and opt-in forms. | The product provides lightbox, fullscreen, slide-in, floating-bar, image, animated, teaser and spin-to-win popup formats. |
| Rating on G2 | 4.7 out of 5 from 10 reviews. | 5.0 out of 5 from 5 reviews |
| Security | The vendor documents a security vulnerability reporting channel and says its usage tracking excludes personally identifiable and sensitive data. | The site says dashboard and delivery-server traffic is encrypted over HTTPS and collected contact data is stored on access-controlled servers. |
| Support | Paid plans include expert support, and the maker says its support is available to both paid and free users. | Help-center guides cover setup, troubleshooting and integrations; support is available by dashboard live chat on eligible plans and email. |
| Targeting | Targeting can use content type, URL, referrer, device, browser, geography, login status, role, cookies, prior popup views, page views and ecommerce conditions. | Audience rules can use traffic source, device, browser language, visit frequency, URL, cart state, geography, login state and other visitor signals. |
| Triggers | Triggers include time delay, clickable elements, exit intent, scrolling, and inactivity. | Built-in triggers include elapsed time, inactivity, scroll depth, custom JavaScript, exit intent and browser-back or swipe detection. |
| What it does | Popup Maker is a WordPress plugin for creating popups, modals, overlays, opt-in forms, banners and conversion campaigns. | Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams that installs with a site tag. |
Plans
Promolayer
- FreeFree
- Basic$20.83 a month
- Standard$58.33 a month
- Professional$125 a month
- Enterprise$266.67 a month
- Plus$416.67 a month
- Basic¥2,083 a month
- Standard¥5,833 a month
- Professional¥12,500 a month
- Enterprise¥26,667 a month
In their own words
Popup Maker
Popup Maker is a WordPress plugin for creating popups and other overlays that support email-list growth, conversions and guided site interactions. Formats include slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips and opt-in forms. Triggers include clicks, delays, form submission, exit intent, scrolling, inactivity, mouse leave, lost focus, back button and link clicks. The free version provides content-based targeting, unlimited popups and themes, unlimited impressions and views, and click-open or time-delay triggers. Premium plans add advanced targeting and analytics; Pro+ adds purchase revenue attribution, WooCommerce and Easy Digital Downloads features, LifterLMS automation and a revenue dashboard. Integrations span builders, forms, CRMs, automation, ecommerce, membership and learning systems, including Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads and LifterLMS. Plans are Free at free, Pro at $59.40 a year first year then $99/year, and Pro+ at $149.40 a year first year then $249/year.
Promolayer
Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win, as well as image popups, teasers, and in-page embeds. Triggers can respond to time on page, scroll depth, inactivity, exit gestures, mobile back, and swipe gestures. Targeting can use page, traffic source, visit frequency, and visitor behavior. The platform includes A/B testing and analytics, connects with GA4 and other analytics tools, and lists Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks as integrations or installation options. Shopify and Wix installs come from their app stores; other sites can use an embed tag generated in the dashboard. The free plan includes 1,000 monthly impressions and branding. Paid plans start at $20.83/mo (annual); Shopify app paid plans have a 7-day trial, while direct paid signups have no trial. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.