Picreel vs Promolayer
Picreel
picreel.com
Promolayer
promolayer.ioSide by side
| Figure | Picreel | Promolayer |
|---|---|---|
| Price from | $39.99/mo | $20.83/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 11 |
| Spec score · Pop-Up Builder Software | 8.6 (#4) | 8.4 (#6) |
| Documentation | The help center contains setup guides, troubleshooting articles, FAQs and integration instructions, including a call and live-chat contact option. | The help center lists tutorial, FAQ, integration, design, email and contact-management collections, including 12 tutorial articles. |
| Founded | 2013 | 2017 |
| Installation | Deployment requires copying Picreel JavaScript into the website source, with Google Tag Manager installation also supported. | Shopify and Wix offer app-store installation; other sites use an embed tag, including through Google Tag Manager. |
| Integrations | The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services. | Documented connections include Shopify, Wix, WordPress, Google Analytics, Mailchimp, Klaviyo, Shopify Flow and webhooks. |
| Popup builder | A drag-and-drop editor supports templates or campaigns built from scratch without coding. | Its editor uses customizable templates and drag-and-drop controls with separate mobile and desktop settings. |
| Popup formats | The product offers more than 15 popup types, including exit popups, nanobars, wheel-of-fortune, video, timer, full-screen, two-step and mobile overlays. | The product provides lightbox, fullscreen, slide-in, floating-bar, image, animated, teaser and spin-to-win popup formats. |
| Product | Picreel is popup software for conversion optimization, lead capture, sales, and visitor engagement on websites. | Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. |
| Rating on G2 | 4.5 out of 5 from 16 reviews | 5.0 out of 5 from 5 reviews |
| Support | Picreel advertises 24/7 live chat, phone, and email support; its page says email responses are guaranteed within one business day. | Help-center guides cover setup, troubleshooting and integrations; support is available by dashboard live chat on eligible plans and email. |
| Targeting | Campaigns can target exit intent, scroll position, time on page, URL, visitor type, device and location. | Audience rules can use traffic source, device, browser language, visit frequency, URL, cart state, geography, login state and other visitor signals. |
| Testing and analytics | Picreel supports A/B testing and reporting with real-time campaign performance data. | The platform includes A/B testing and analytics, and the site says it connects with GA4 and other analytics tools. |
| What it does | Picreel is a hosted conversion-optimization tool that displays targeted popups, overlays, surveys and onsite messages to capture leads and sales. | Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams that installs with a site tag. |
Plans
Picreel
- FreeFree
- FreeFree
- Business$39.99 a month
- Business$39.99 a month
- Enterprise$69.99 a month
- Enterprise$839.88 a year
Promolayer
- FreeFree
- Basic$20.83 a month
- Standard$58.33 a month
- Professional$125 a month
- Enterprise$266.67 a month
- Plus$416.67 a month
- Basic¥2,083 a month
- Standard¥5,833 a month
- Professional¥12,500 a month
- Enterprise¥26,667 a month
In their own words
Picreel
Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement. Its formats include exit popups, overlays, on-site messages, nanobars, surveys, and lead forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and can target particular pages or visitors. AI tools assist with popup design, customization, and editing, and can summarize popup reports. A/B testing and reporting provide real-time campaign performance data. Integrations listed include Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker describes installation as copying and pasting code, without HTML or CSS. The free plan costs nothing, billed forever, and allows up to 5,000 pageviews monthly. Business costs $39.99 a month, billed $479.88 billed annually, for 200000 pageviews per month and 5 domains. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with unlimited pageviews and domains. A 15-day free trial is also offered.
Promolayer
Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win, as well as image popups, teasers, and in-page embeds. Triggers can respond to time on page, scroll depth, inactivity, exit gestures, mobile back, and swipe gestures. Targeting can use page, traffic source, visit frequency, and visitor behavior. The platform includes A/B testing and analytics, connects with GA4 and other analytics tools, and lists Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks as integrations or installation options. Shopify and Wix installs come from their app stores; other sites can use an embed tag generated in the dashboard. The free plan includes 1,000 monthly impressions and branding. Paid plans start at $20.83/mo (annual); Shopify app paid plans have a 7-day trial, while direct paid signups have no trial. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.