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SPECIFICTION
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OptinMonster

optinmonster.com

From $0.58/mo Web
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Spec score 7.4 #20 of 29 in Pop-Up Builder Software

Spec sheet

Purpose
OptinMonster provides lead generation software intended to help businesses grow their customer base and revenue.Read 8 Oct 2026 · optinmonster.com
Audience
The maker identifies marketing agencies, bloggers, ecommerce websites, and small businesses as intended users.Read 8 Oct 2026 · optinmonster.com
Integrations
The maker says users can connect email providers or CRMs using existing integrations, Custom HTML, Zapier, or webhooks.Read 8 Oct 2026 · optinmonster.com
Security
The security page states that browser-to-service information is protected with 256-bit SSL encryption and that Sucuri regularly scans its servers for vulnerabilities.Read 8 Oct 2026 · optinmonster.com
Support
The maker describes its support as world-class and says support professionals are available to help customers with their strategy.Read 8 Oct 2026 · optinmonster.com
Founded
2013Read 28 Sep 2026 · optinmonster.com
Builder
Its drag-and-drop builder supports pre-made templates and building designs from scratch without coding.Read 8 Oct 2026 · optinmonster.com
Campaign formats
Campaign types include lightbox popups, floating bars, fullscreen welcome gates, sidebar forms, slide ins, content lockers, countdown timers, coupon campaigns, and embedded forms.Read 8 Oct 2026 · optinmonster.com
Commerce support
The Growth plan lists integrations or platforms including Shopify, WooCommerce, Magento, Easy Digital Downloads, and MemberPress.Read 8 Oct 2026 · optinmonster.com
Company history
The About page says OptinMonster launched in 2013 and has served small independent businesses through Fortune 500 companies.Read 8 Oct 2026 · optinmonster.com
Guarantee
The pricing page offers a 14-day money-back guarantee if the customer does not experience positive ROI.Read 8 Oct 2026 · optinmonster.com
Reliability
The maker says account data is replicated across database servers in multiple geographic locations and its infrastructure uses redundant Amazon storage and servers.Read 8 Oct 2026 · optinmonster.com
Targeting
Features include Exit Intent, device targeting, page-level targeting, geolocation targeting, referral and cookie targeting, and cart or form abandonment targeting.Read 8 Oct 2026 · optinmonster.com
Testing and analytics
The Plus plan includes A/B testing and full analytics reporting.Read 8 Oct 2026 · optinmonster.com
Website requirement
The maker says OptinMonster can be installed on nearly every website platform, provided the website allows custom JavaScript in its pages’ body.Read 8 Oct 2026 · optinmonster.com

Plans and prices

Basic $7 a year $84 billed today; renews at normal $210/yr 1 site · 2,500 campaign impressions Read 8 Oct 2026 · optinmonster.com
Plus $27 a year $324 billed today; renews at normal $570/yr Up to 2 sites · 10,000 campaign impressions Read 8 Oct 2026 · optinmonster.com
Pro $37 a year $444 billed today; renews at normal $870/yr Up to 3 sites · 25,000 campaign impressions Read 8 Oct 2026 · optinmonster.com
Growth $67 a year $804 billed today; renews at normal $1,470/yr Up to 5 sites · 100,000 campaign impressions Read 8 Oct 2026 · optinmonster.com

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