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SPECIFICTION
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OptinMonster vs Picreel

OptinMonster

optinmonster.com

Picreel

picreel.com

Side by side

FigureOptinMonsterPicreel
Price from$0.58/mo$39.99/mo
Free plan—Yes
Free trial—Yes
Open source——
WebYesYes
API—Yes
Plans published46
Spec score · Pop-Up Builder Software7.4 (#20)8.6 (#4)
Spec score · Popup Software7.5 (#20)8.7 (#4)
Spec score · Lead Generation Software7.4 (#42)8.6 (#11)
Spec score · Lead Capture Software7.3 (#59)8.6 (#8)
Founded20132013
GuaranteeThe pricing page offers a 14-day money-back guarantee if the customer does not experience positive ROI.Picreel says customers can get their money back within the first 30 days if they do not see more sales or leads from existing traffic.
IntegrationsThe maker says users can connect email providers or CRMs using existing integrations, Custom HTML, Zapier, or webhooks.The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services.
SupportThe maker describes its support as world-class and says support professionals are available to help customers with their strategy.Picreel advertises 24/7 live chat, phone, and email support; its page says email responses are guaranteed within one business day.
TargetingFeatures include Exit Intent, device targeting, page-level targeting, geolocation targeting, referral and cookie targeting, and cart or form abandonment targeting.Campaigns can target exit intent, scroll position, time on page, URL, visitor type, device and location.
Testing and analyticsThe Plus plan includes A/B testing and full analytics reporting.Picreel supports A/B testing and reporting with real-time campaign performance data.

Plans

OptinMonster

  • Basic$7 a year
  • Plus$27 a year
  • Pro$37 a year
  • Growth$67 a year

OptinMonster pricing →

Picreel

  • FreeFree
  • FreeFree
  • Business$39.99 a month
  • Business$39.99 a month
  • Enterprise$69.99 a month
  • Enterprise$839.88 a year

Picreel pricing →

In their own words

OptinMonster

OptinMonster has no write-up on Specifiction yet; its figures are above.

Visit optinmonster.com

Picreel

Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement. Its formats include exit popups, overlays, on-site messages, nanobars, surveys, and lead forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and can target particular pages or visitors. AI tools assist with popup design, customization, and editing, and can summarize popup reports. A/B testing and reporting provide real-time campaign performance data. Integrations listed include Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker describes installation as copying and pasting code, without HTML or CSS. The free plan costs nothing, billed forever, and allows up to 5,000 pageviews monthly. Business costs $39.99 a month, billed $479.88 billed annually, for 200000 pageviews per month and 5 domains. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with unlimited pageviews and domains. A 15-day free trial is also offered.

Visit picreel.com