OptinMonster vs Popup Maker
OptinMonster
optinmonster.comPopup Maker
wppopupmaker.comSide by side
| Figure | OptinMonster | Popup Maker |
|---|---|---|
| Price from | $0.58/mo | $4.95/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Pop-Up Builder Software | 7.4 (#20) | 8.7 (#3) |
| Spec score · Popup Software | 7.5 (#20) | 8.8 (#3) |
| Audience | The maker identifies marketing agencies, bloggers, ecommerce websites, and small businesses as intended users. | The maker says Popup Maker is used by more than 780,000 people and businesses and positions it for subscribers, site interaction, and WordPress popup use cases. |
| Integrations | The maker says users can connect email providers or CRMs using existing integrations, Custom HTML, Zapier, or webhooks. | The site lists integrations spanning page builders, form plugins, CRMs, automation tools, ecommerce, membership, and learning management systems. |
| Purpose | OptinMonster provides lead generation software intended to help businesses grow their customer base and revenue. | Popup Maker is a WordPress plugin for creating popups to grow email lists, increase conversions, and guide site interactions. |
| Security | The security page states that browser-to-service information is protected with 256-bit SSL encryption and that Sucuri regularly scans its servers for vulnerabilities. | The vendor documents a security vulnerability reporting channel and says its usage tracking excludes personally identifiable and sensitive data. |
| Support | The maker describes its support as world-class and says support professionals are available to help customers with their strategy. | Paid plans include expert support, and the maker says its support is available to both paid and free users. |
| Targeting | Features include Exit Intent, device targeting, page-level targeting, geolocation targeting, referral and cookie targeting, and cart or form abandonment targeting. | Targeting can use content type, URL, referrer, device, browser, geography, login status, role, cookies, prior popup views, page views and ecommerce conditions. |
Plans
In their own words
OptinMonster
OptinMonster has no write-up on Specifiction yet; its figures are above.
Popup Maker
Popup Maker is a WordPress plugin for creating popups and other overlays that support email-list growth, conversions and guided site interactions. Formats include slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips and opt-in forms. Triggers include clicks, delays, form submission, exit intent, scrolling, inactivity, mouse leave, lost focus, back button and link clicks. The free version provides content-based targeting, unlimited popups and themes, unlimited impressions and views, and click-open or time-delay triggers. Premium plans add advanced targeting and analytics; Pro+ adds purchase revenue attribution, WooCommerce and Easy Digital Downloads features, LifterLMS automation and a revenue dashboard. Integrations span builders, forms, CRMs, automation, ecommerce, membership and learning systems, including Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads and LifterLMS. Plans are Free at free, Pro at $59.40 a year first year then $99/year, and Pro+ at $149.40 a year first year then $249/year.