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Marketing

Best AB Testing in 2026

  1. 01 Amplitude

    It suits teams that need to track events, examine conversion funnels, or review session recordings.

    From $995/mo Free plan Web · iOS · Android · API
    9.3 Visit Specs
  2. 02 AB Tasty

    Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies, and enterprises with advanced requirements.

    From €1,250/mo Free trial Web · macOS · iOS · Android
    9.2 Visit Specs
  3. 03 GrowthBook
    From $40/mo Free plan Open source Web · iOS · Android · API
    9.0 Visit Specs
  4. 04 ABsmartly
    From €5,000/mo Web · Windows · macOS · Linux
    8.9 Visit Specs
  5. 05 Statsig

    It suits product and engineering teams that need experiment testing alongside feature controls and product analytics.

    From $150/mo Free plan Web · iOS · Android · API
    8.7 Visit Specs
  6. 06 Zoho PageSense

    PageSense suits teams that want to analyze web or mobile activity, run experiments, and examine conversion paths.

    From $20/mo Free plan Web · iOS · Android · API
    8.6 Visit Specs
  7. 07 Convert Experiences

    Convert Experiences suits growth and marketing teams, CRO agencies, developers and ecommerce web managers working on experiments across web and mobile.

    From $399/mo Free trial Web · iOS · Android · API
    8.4 Visit Specs
  8. 08 ABtesting.ai
    From $19/mo Free plan Web · API
    8.2 Visit Specs
  9. 09 FigPii

    FigPii identifies e-commerce brands, CRO agencies, and SaaS brands as audiences.

    From $149.99/mo Free plan Web
    8.0 Visit Specs
  10. 10 Kameleoon

    Kameleoon is suited to marketing, product, and engineering teams running experiments across web, back-end, and mobile experiences.

    From $495/mo Free trial Web · iOS · Android · API
    8.0 Visit Specs
  11. 11 Convertize
    Free trial Web
    7.6 Visit Specs
  12. 12 Eppo
    Web · iOS · Android · API
    7.4 Visit Specs
  13. 13 Evolv AI

    Evolv AI targets mid-market and large digital-first enterprises, typically with more than one million unique monthly visitors, running web or mobile experimentation programs.

    Web · iOS · Android · API
    7.4 Visit Specs
  14. 14 Nelio A/B Testing
    Free plan Web
    7.4 Visit Specs
  15. 15 Omniconvert Nexus Customer Intelligence

    It suits Shopify brands with $5M–$200M in annual revenue that already have a marketing stack.

    Free plan Web
    7.4 Visit Specs
  16. 16 VWO Testing

    VWO Testing suits teams running experiments across web and mobile who need visual editing, targeting, and measurement controls.

    Free trial Web · iOS · Android · API
    7.4 Visit Specs
  17. 17 SearchPilot
    From $3,125/mo Web · API
    7.2 Visit Specs
  18. 18 Firebase A/B Testing
    Web · iOS · Android
    6.2 Visit Specs
  19. 19 ABlyft
    Web
    6.1 Visit Specs
  20. 20 Optimizely Feature Management
    Web · iOS · Android
    6.0 Visit Specs
  21. 21 Optimizely Web Experimentation
    Web
    5.3 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Compare Amplitude and AB Tasty Get a place on this list

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