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SPECIFICTION
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Omniconvert Nexus Customer Intelligence

omniconvert.com

Free plan Web
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Spec score 7.6 #13 of 21 in Customer Segmentation Software

What it is

Omniconvert Nexus Customer Intelligence is a web-based analysis and audience layer for Shopify brands. It scores customers by Recency, Frequency, and Monetary value, then assigns six segments that update in real time from Shopify data. Customer lifetime value can be tracked by segment, acquisition channel, and monthly cohorts over 12, 24, and 36 months. NPS views can be filtered by RFM segment, product category, and store location, with high-value detractors flagged for follow-up. The system links first-order products to later retention and identifies products associated with churn after the first purchase. Dynamic Audience Builder uses first-party RFM and CLV data to create and sync audiences to Meta and Google without CSV exports. Listed integrations include Shopify, Klaviyo, Meta Ads, Google Ads, and GA4. The Founding Brands plan costs nothing while onboarding founding brands, with no credit card or trial clock. One Shopify store is supported.

Spec sheet

Integrations
The Customer Intelligence page lists Shopify, Klaviyo, Meta Ads, Google Ads, and GA4 integrations.Read 7 Oct 2026 · omniconvert.com
Support
The Nexus pricing page lists chat and email support for founding brands.Read 7 Oct 2026 · omniconvert.com
Headquarters
Bucharest, RomaniaRead 28 Sep 2026 · omniconvert.com
Founded
2013Read 28 Sep 2026 · omniconvert.com
Company
Omniconvert says it was founded in 2013 and is headquartered in Bucharest, Romania.Read 7 Oct 2026 · omniconvert.com
Audience builder
Its Dynamic Audience Builder uses first-party RFM and CLV data to create and sync audiences to Meta and Google without CSV exports.Read 7 Oct 2026 · omniconvert.com
Buying habits
It maps first-order products to later retention outcomes and identifies products associated with churn after the first order.Read 7 Oct 2026 · omniconvert.com
CLV analytics
It tracks customer lifetime value by segment, acquisition channel, and monthly cohorts over 12, 24, and 36 months.Read 7 Oct 2026 · omniconvert.com
NPS intelligence
It breaks down NPS by RFM segment, product category, and store location, and can flag high-CLV detractors for intervention.Read 7 Oct 2026 · omniconvert.com
Privacy and security
Omniconvert's privacy and security page says it uses encryption for information in transit and at rest and provides a GDPR-based data processing agreement.Read 7 Oct 2026 · omniconvert.com
Product purpose
Nexus Customer Intelligence is the RFM segmentation, CLV tracking, NPS intelligence, and audience layer built into Nexus for Shopify brands.Read 7 Oct 2026 · omniconvert.com
Reveal migration
The maker says existing Reveal customers can carry over historical RFM, CLV, NPS, audience configurations, and Klaviyo integrations, and migrate free with one Shopify reconnection.Read 7 Oct 2026 · omniconvert.com
RFM segmentation
It scores customers on Recency, Frequency, and Monetary value and automatically places them into six named segments that update from Shopify data.Read 7 Oct 2026 · omniconvert.com
Store limit
Nexus currently supports a single Shopify store; multi-store support is described as being on the roadmap.Read 7 Oct 2026 · omniconvert.com
Target customers
The maker says Nexus is built for Shopify brands with $5M–$200M in annual revenue that already have a marketing stack.Read 7 Oct 2026 · omniconvert.com

Plans and prices

Founding Brands Free Free while onboarding founding brands · no credit card · no trial clock Read 7 Oct 2026 · omniconvert.com

Every Omniconvert Nexus Customer Intelligence plan and price →

Strong points and limits

Strong points

  • Real-time six-segment RFM updates
  • CLV views across 12, 24, and 36 months
  • NPS breakdowns with detractor flags
  • Audience sync without CSV exports
  • Free Founding Brands plan

Limits

  • Currently limited to one Shopify store
  • Built for brands with an existing marketing stack
  • Multi-store support is only on the roadmap
  • No free trial is listed

Who it suits

It suits Shopify brands with $5M–$200M in annual revenue that already have a marketing stack. Teams needing multi-store support should note that only one Shopify store is currently supported.

Verdict

Nexus combines segmentation, CLV, NPS, retention analysis, and audience activation around Shopify data. Its free founding plan is clearly aimed at established Shopify brands, while the single-store limit may constrain larger operations.

Where Specifiction places it

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