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Tech riderRev. 2 Oct 2026

Apteco

Ch 027.4of 21 Customer Segmentation Software
  1. 1Runs onAndroid, API, iOS, self-hosted, Web, Windows
  2. 2Costsfree trial · paid from £161/mo
  3. 3Segment methodsFilters and selection rules; profiling; RFM analysis; predictive modelling; behavioural modelling; cluster analysis; look-alike modelling
  4. 4Refresh frequencyreal-time
  5. 5Predictive segmentsYes
  6. 6Tracked profiles10,000 profiles
  7. 7Activation destinationsEmail service providers; Apteco email; advertising platforms; CRM systems; SMS; WhatsApp; social media; mobile push; contact centres; direct mail
7 lines stated Written from the maker's own pages: apteco.com
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Overview

Apteco is ranked #2 of 21 in customer segmentation software on Specifiction. It runs on Android, API, iOS, Self-hosted, Web, Windows. There is no free plan. A free trial is offered. Paid plans start at £161/mo.

Apteco plans and pricing

All plans
Broadcaster bundle £161/mo Starting at £161/ month Single step campaigns · Email and SMS upload and broadcast · Campaign scheduling apteco.com · 2 Oct 2026
Selector bundle £231/mo Starting at £231/ month Starts with 2 users · Apteco Cloud hosting · One starter interactive dashboard apteco.com · 2 Oct 2026
Campaigner bundle £419/mo Starting at £419/ month Includes all Broadcaster features · Multi-step campaign management · A/B testing apteco.com · 2 Oct 2026
Analyser bundle £437/mo Starting at £437/ month Starts with 2 users · Includes all Selector bundle features · Unlimited analytical interactive dashboards apteco.com · 2 Oct 2026
Predictor bundle £475/mo Starting at £475/ month Starts with 2 users · Includes all Selector and Analyser features · Predictive modelling · Cluster analysis apteco.com · 2 Oct 2026
Orchestrator bundle £552/mo Starting at £552/ month Includes Broadcaster and Campaigner features · Real-time pull API · 2 PeopleStage instances apteco.com · 2 Oct 2026

Compared on customer segmentation software

Free plan
Noapteco.com
Segment methods
Filters and selection rules; profiling; RFM analysis; predictive modelling; behavioural modelling; cluster analysis; look-alike modellingapteco.com
Refresh frequency
real-timeapteco.com
Predictive segments
Yesapteco.com
Tracked profiles
10,000 profilesapteco.com
Activation destinations
Email service providers; Apteco email; advertising platforms; CRM systems; SMS; WhatsApp; social media; mobile push; contact centres; direct mailapteco.com

Facts

Purpose
Apteco combines data connectivity, analytics, audience segmentation, and campaign management in one marketing insights platform.help.apteco.com · 2 Oct 2026
Orbit
Orbit is Apteco's main web-based platform for connecting data, building dashboards, creating audience selections, and managing campaigns.help.apteco.com · 2 Oct 2026
FastStats
FastStats powers Orbit's data exploration and segmentation, and some organisations access it through a desktop client for advanced analysis.help.apteco.com · 2 Oct 2026
Campaign management
PeopleStage builds, schedules, and automates multi-channel campaigns using audience selections created in FastStats.help.apteco.com · 2 Oct 2026
Analytics
Features include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling.apteco.com · 2 Oct 2026
Channels
Campaign bundles include email and SMS, social media channels, and, at the Orchestrator level, mobile push integration.apteco.com · 2 Oct 2026
Integrations
The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs.apteco.com · 2 Oct 2026
Security
Apteco says its development process includes annual independent penetration testing, source code security scans, code reviews, and daily vulnerability scans on deployed systems.help.apteco.com · 2 Oct 2026
Security configuration
Apteco notes that many security features depend on configuration and that database security depends on the deployed configuration.help.apteco.com · 2 Oct 2026
Deployment
Apteco software can be hosted in Apteco Cloud or hosted or implemented on premise, and the company also describes partner hosted options.apteco.com · 2 Oct 2026
Trial
Apteco offers a free 30-day trial with a user's own data and a separate Salesforce data trial free for 14 days.apteco.com · 2 Oct 2026
Support
Apteco says it extended customer support to 24 hours, five days a week in 2024.apteco.com · 2 Oct 2026
Audience
Apteco describes its platform as serving organisations across sectors including charities, finance, healthcare, retail, travel, and utilities.apteco.com · 2 Oct 2026

Company

Founded
1987apteco.com · 28 Sept 2026
Headquarters
Warwick, Warwickshire, United Kingdomapteco.com · 28 Sept 2026

Best Apteco alternatives

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Where it ranks on Specifiction

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Sources