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RetentionX

retentionx.com

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Spec score 7.8 #9 of 21 in Customer Segmentation Software

What it is

RetentionX is an e-commerce growth platform combining customer intelligence, identity resolution, automation, and marketing attribution. Its analytics provide KPI dashboards, cohort and lifetime-value analysis, product analytics, segmentation, profitability reporting, product margin tracking, and daily data refreshes. RX Identity joins customer touchpoints across devices and sessions into customer profiles. Data collection supports a first-party pixel, server-side tracking, and conversion APIs. Teams can automate audiences, site merchandising, and email and SMS flows; Growth adds AI predictive modeling for churn risk, product recommendations, and outcomes. Integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude, while other commerce platforms can use scheduled imports. RetentionX says its identity tools support GDPR and CCPA, consent controls, and signal anonymization. Plans cost 49.00 USD, 149.00 USD, or $249 a month, with a 30-day trial.

Spec sheet

Product
RetentionX combines customer intelligence, identity resolution, automation, and marketing attribution in an integrated growth platform.Read 3 Oct 2026 · retentionx.com
Audience
The maker identifies e-commerce teams, marketers, and founders as primary users, alongside analysts.Read 3 Oct 2026 · retentionx.com
Integrations
Listed integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude.Read 3 Oct 2026 · retentionx.com
Privacy
RetentionX says RX Identity supports GDPR and CCPA, respects user consent, applies granular data controls, and anonymizes signals when consent is absent.Read 3 Oct 2026 · retentionx.com
Support
Every customer receives expert onboarding and access to a library of videos and articles; Growth includes a dedicated Customer Success Manager.Read 3 Oct 2026 · retentionx.com
Headquarters
Milwaukee, Wisconsin, United StatesRead 23 Sep 2026 · retentionx.com
Company
RetentionX, Inc. lists its address as 411 E Wisconsin Ave #2350, Milwaukee, Wisconsin 53202, United States.Read 3 Oct 2026 · retentionx.com
AI
Growth includes AI predictive modeling, and RetentionX describes its AI as forecasting churn risk, product recommendations, and outcomes.Read 3 Oct 2026 · retentionx.com
Analytics
Its customer analytics include KPI dashboards, cohort analysis, LTV analysis, product analytics, and segmentation.Read 3 Oct 2026 · retentionx.com
Automation
Automations include audiences, site merchandising, and email and SMS flows.Read 3 Oct 2026 · retentionx.com
Commerce support
For other e-commerce platforms, RetentionX says customers can use a scheduled data import.Read 3 Oct 2026 · retentionx.com
Identity
RX Identity combines customer touchpoints across devices and sessions into a customer profile.Read 3 Oct 2026 · retentionx.com
Plan limits
Marketing spend optimization and budget forecasting are marked “Coming Soon” in the plan comparison.Read 3 Oct 2026 · retentionx.com
Setup
RetentionX says most brands connect and see insights within an hour or two, while larger businesses may take longer.Read 3 Oct 2026 · retentionx.com
Tracking
The platform offers a first-party pixel, server-side tracking, and conversion APIs for collecting and sharing event data.Read 3 Oct 2026 · retentionx.com

Plans and prices

Starter $49 a month 30 segments · 10+ integrations · unlimited seats Read 3 Oct 2026 · retentionx.com
Core $149 a month 50 segments · 50+ integrations · unlimited seats Read 3 Oct 2026 · retentionx.com
Growth $249 a month 100 segments · 50+ integrations · unlimited seats Read 3 Oct 2026 · retentionx.com

Every RetentionX plan and price →

Strong points and limits

Strong points

  • KPI, cohort, LTV, and product analytics
  • Identity profiles combine cross-device touchpoints
  • Daily data refresh
  • Integrations include major commerce and advertising services
  • Expert onboarding for every customer

Limits

  • No free plan
  • Marketing spend optimization marked Coming Soon
  • Other commerce platforms require scheduled imports
  • Growth plan needed for dedicated success manager

Who it suits

It is aimed at e-commerce teams, marketers, founders, and analysts needing customer analytics, attribution, automation, and commerce reporting. Shopify and BigCommerce users have direct storefront support.

Verdict

RetentionX brings customer data, attribution, automation, and reporting into one e-commerce platform. Its tiered plans and broad integrations fit teams that need structured analytics, though some capabilities remain marked Coming Soon.

Where Specifiction places it

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