Apteco vs RetentionX
Apteco
apteco.com
RetentionX
retentionx.comSide by side
| Figure | Apteco | RetentionX |
|---|---|---|
| Price from | £161/mo | $49/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 6 | 3 |
| Spec score · Customer Segmentation Software | 8.7 (#2) | 7.8 (#9) |
| Analytics | Features include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling. | Its customer analytics include KPI dashboards, cohort analysis, LTV analysis, product analytics, and segmentation. |
| Audience | Apteco describes its platform as serving organisations across sectors including charities, finance, healthcare, retail, travel, and utilities. | The maker identifies e-commerce teams, marketers, and founders as primary users, alongside analysts. |
| Headquarters | Warwick, Warwickshire, United Kingdom | Milwaukee, Wisconsin, United States |
| Integrations | The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. | Listed integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude. |
| Support | Apteco says it extended customer support to 24 hours, five days a week in 2024. | Every customer receives expert onboarding and access to a library of videos and articles; Growth includes a dedicated Customer Success Manager. |
Plans
Apteco
- Broadcaster bundle£161 a month
- Selector bundle£231 a month
- Campaigner bundle£419 a month
- Analyser bundle£437 a month
- Predictor bundle£475 a month
- Orchestrator bundle£552 a month
In their own words
Apteco
Apteco combines data connectivity, analytics, audience segmentation, and campaign management for marketing teams. Its web-based Orbit platform connects data, builds dashboards, creates audience selections, and manages campaigns. FastStats powers data exploration and segmentation, with some organizations using a desktop client for advanced analysis. PeopleStage builds, schedules, and automates multi-channel campaigns from FastStats selections. Analytics include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling. Campaign bundles cover email and SMS, social channels, and mobile push at the Orchestrator level. Integrations include Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. Deployment options include Apteco Cloud, on-premise hosting or implementation, and partner-hosted setups. Paid bundles start at £161 a month, and there is no free plan. A 30-day trial with a user's own data is available, as is a separate Salesforce data trial free for 14 days.
RetentionX
RetentionX is an e-commerce growth platform combining customer intelligence, identity resolution, automation, and marketing attribution. Its analytics provide KPI dashboards, cohort and lifetime-value analysis, product analytics, segmentation, profitability reporting, product margin tracking, and daily data refreshes. RX Identity joins customer touchpoints across devices and sessions into customer profiles. Data collection supports a first-party pixel, server-side tracking, and conversion APIs. Teams can automate audiences, site merchandising, and email and SMS flows; Growth adds AI predictive modeling for churn risk, product recommendations, and outcomes. Integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude, while other commerce platforms can use scheduled imports. RetentionX says its identity tools support GDPR and CCPA, consent controls, and signal anonymization. Plans cost 49.00 USD, 149.00 USD, or $249 a month, with a 30-day trial.