Hightouch vs RetentionX
Hightouch
hightouch.com
RetentionX
retentionx.comSide by side
| Figure | Hightouch | RetentionX |
|---|---|---|
| Price from | $350/mo | $49/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 9 | 3 |
| Spec score · Customer Segmentation Software | 9.1 (#1) | 7.8 (#9) |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | Listed integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | RetentionX combines customer intelligence, identity resolution, automation, and marketing attribution in an integrated growth platform. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | Every customer receives expert onboarding and access to a library of videos and articles; Growth includes a dedicated Customer Success Manager. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
RetentionX
RetentionX is an e-commerce growth platform combining customer intelligence, identity resolution, automation, and marketing attribution. Its analytics provide KPI dashboards, cohort and lifetime-value analysis, product analytics, segmentation, profitability reporting, product margin tracking, and daily data refreshes. RX Identity joins customer touchpoints across devices and sessions into customer profiles. Data collection supports a first-party pixel, server-side tracking, and conversion APIs. Teams can automate audiences, site merchandising, and email and SMS flows; Growth adds AI predictive modeling for churn risk, product recommendations, and outcomes. Integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude, while other commerce platforms can use scheduled imports. RetentionX says its identity tools support GDPR and CCPA, consent controls, and signal anonymization. Plans cost 49.00 USD, 149.00 USD, or $249 a month, with a 30-day trial.