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SPECIFICTION
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CustomerLabs Audience Builder

customerlabs.com

From $129/mo Free trial Web
Visit customerlabs.com
Spec score 8.0 #7 of 21 in Customer Segmentation Software

What it is

CustomerLabs Audience Builder is a web-based tool for creating first-party audiences without code or SQL. It builds segments from lifecycle stage, purchase history, order-value tiers, CRM state, demographics, technology, UTM parameters, user and account traits, events, offline data, and custom rules. Rules can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields. Suppression can remove recent buyers, existing customers, or disqualified leads automatically when they stop qualifying. Audiences refresh in real time, hourly, daily, or on every event, with membership changes syncing within minutes. Destinations include Meta, Google Ads, LinkedIn, TikTok, GA4, Snapchat, Reddit, Microsoft Bing Ads, Klaviyo, Zapier, BigQuery, and Google Sheets. It also lists integrations such as HubSpot, Shopify, Salesforce, and other tools. Plans start at $129 a month, with a free trial but no free plan.

Spec sheet

Purpose
Audience Builder creates first-party audiences from lifecycle position, average order value tiers, CRM state, purchase history, and custom rules without code or SQL.Read 3 Oct 2026 · customerlabs.com
Intended users
The company says it builds its platform for performance marketers, while pricing describes Growth for small businesses and agency tiers for agencies.Read 3 Oct 2026 · customerlabs.com
Integrations
The integrations page lists Meta, Google Ads, LinkedIn, HubSpot, Shopify, Klaviyo, Salesforce, TikTok, and other tools.Read 3 Oct 2026 · customerlabs.com
Security
CustomerLabs states that data is encrypted in transit with TLS 1.2 or higher and at rest, and that email, phone, and name are SHA-256 hashed before delivery to destinations.Read 3 Oct 2026 · customerlabs.com
Support
The Growth plan lists email support with a six-hour first response; annual billing includes WhatsApp support with a three-hour first response.Read 3 Oct 2026 · customerlabs.com
Headquarters
United StatesRead 28 Sep 2026 · customerlabs.com
Founded
2017Read 28 Sep 2026 · customerlabs.com
Company
CustomerLabs says it was founded in 2017 and is headquartered in the US, with an engineering office in Chennai, India.Read 3 Oct 2026 · customerlabs.com
Audience rules
Rules can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields.Read 3 Oct 2026 · customerlabs.com
Destinations
Audiences can sync to Meta, Google, LinkedIn, and TikTok.Read 3 Oct 2026 · customerlabs.com
Hosting and retention
CustomerLabs says customers can choose from eight hosting regions and that data is retained for up to 90 days after contract end for export before secure deletion from production.Read 3 Oct 2026 · customerlabs.com
Privacy and compliance
CustomerLabs states that it supports consent checks before event delivery, Google Consent Mode v2, Meta Limited Data Use, and GDPR, HIPAA, and CCPA/CPRA compliance.Read 3 Oct 2026 · customerlabs.com
Refresh
Audience refresh can run hourly, daily, or on every event, and membership changes sync within minutes.Read 3 Oct 2026 · customerlabs.com
Suppression
The product can suppress recent buyers, existing customers, and disqualified leads, removing users automatically when they no longer qualify.Read 3 Oct 2026 · customerlabs.com

Plans and prices

Growth $129 a month $129 /mo; $387 /quarter; $1,548 /year 500K usage units/month; unlimited sources, destinations, and segments; overage $27.25 per 500K UU pack Read 3 Oct 2026 · customerlabs.com
Agency Lite $499 a month $499 /mo; $1,497 /quarter; $5,988 /year 5 accounts; 2.5M usage units/month; unlimited sources, destinations, and segments; overage $27.25 per 500K UU pack Read 3 Oct 2026 · customerlabs.com
Agency Premium $999 a month $999 /mo; $2,997 /quarter; $11,988 /year 10 accounts; 5M usage units/month; unlimited sources, destinations, and segments; overage $27.25 per 500K UU pack Read 3 Oct 2026 · customerlabs.com

Every CustomerLabs Audience Builder plan and price →

Strong points and limits

Strong points

  • Builds audiences without code or SQL
  • Real-time refresh and event-based updates
  • Unlimited sources, destinations, and segments on listed plans
  • Many advertising and marketing destinations
  • Consent and compliance controls are described

Limits

  • No free plan
  • Starts at $129 a month
  • Overage charges apply to usage units
  • Web platform only

Who it suits

It suits performance marketers, small businesses, and agencies that need rule-based audience creation and activation across advertising and marketing destinations. The web platform also supports anonymous profiles and CRM-driven segmentation.

Verdict

CustomerLabs Audience Builder combines detailed first-party rules, automatic suppression, and broad destination support. Its paid plans and usage-unit overages should be evaluated against audience volume and agency account needs.

Where Specifiction places it

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