CustomerLabs Audience Builder vs Hightouch
CustomerLabs Audience Builder
customerlabs.com
Hightouch
hightouch.comSide by side
| Figure | CustomerLabs Audience Builder | Hightouch |
|---|---|---|
| Price from | $129/mo | $350/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 3 | 9 |
| Spec score · Customer Segmentation Software | 8.0 (#7) | 9.1 (#1) |
| Integrations | The integrations page lists Meta, Google Ads, LinkedIn, HubSpot, Shopify, Klaviyo, Salesforce, TikTok, and other tools. | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. |
| Intended users | The company says it builds its platform for performance marketers, while pricing describes Growth for small businesses and agency tiers for agencies. | Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure. |
| Security | CustomerLabs states that data is encrypted in transit with TLS 1.2 or higher and at rest, and that email, phone, and name are SHA-256 hashed before delivery to destinations. | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. |
| Support | The Growth plan lists email support with a six-hour first response; annual billing includes WhatsApp support with a three-hour first response. | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. |
Plans
CustomerLabs Audience Builder
- Growth$129 a month
- Agency Lite$499 a month
- Agency Premium$999 a month
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
CustomerLabs Audience Builder
CustomerLabs Audience Builder is a web-based tool for creating first-party audiences without code or SQL. It builds segments from lifecycle stage, purchase history, order-value tiers, CRM state, demographics, technology, UTM parameters, user and account traits, events, offline data, and custom rules. Rules can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields. Suppression can remove recent buyers, existing customers, or disqualified leads automatically when they stop qualifying. Audiences refresh in real time, hourly, daily, or on every event, with membership changes syncing within minutes. Destinations include Meta, Google Ads, LinkedIn, TikTok, GA4, Snapchat, Reddit, Microsoft Bing Ads, Klaviyo, Zapier, BigQuery, and Google Sheets. It also lists integrations such as HubSpot, Shopify, Salesforce, and other tools. Plans start at $129 a month, with a free trial but no free plan.