GrowthLoop

Spec sheet

What it does

GrowthLoop is a composable customer-data platform using agentic AI and enterprise cloud data to build audiences, orchestrate campaigns and measure outcomes.Read 15 Oct 2026 · growthloop.com

Product

GrowthLoop describes itself as an agentic, composable customer data platform that combines cloud data and AI in a Compound Marketing Engine.Read 8 Oct 2026 · growthloop.com

Security

GrowthLoop states it is SOC 2 Type 2 certified, encrypts communications using TLS, and undergoes annual third-party penetration tests.Read 8 Oct 2026 · growthloop.com

Compliance

GrowthLoop states that it is SOC 2 Type 2 certified and regularly audited by third-party auditors.Read 15 Oct 2026 · docs.growthloop.com

AI agents

AI Studio includes Data, Audience, Journey, and Insights agents for data assessment, segment and journey creation, and performance insights.Read 8 Oct 2026 · growthloop.com

Audience building

Marketers can create audience segments with a visual interface or natural-language prompts without writing SQL.Read 15 Oct 2026 · growthloop.com

Capterra trial status

Capterra lists no free version and says a free trial is not available.Read 15 Oct 2026 · capterra.com

Company size

LinkedIn lists GrowthLoop as privately held with 51–200 employees.Read 15 Oct 2026 · linkedin.com

Composable decisioning

Composable AI Decisioning supports incrementality tests, lift measurement and customer allocation across marketer-defined treatment arms.Read 15 Oct 2026 · growthloop.com

Data clouds

Supported warehouse connections include Google BigQuery, Snowflake, Databricks and Amazon Redshift.Read 15 Oct 2026 · growthloop.com

Data handling

The security page says GrowthLoop works on the customer's warehouse and avoids fetching or storing customer data in its platform.Read 8 Oct 2026 · growthloop.com

Data warehouse integrations

GrowthLoop says it integrates directly with BigQuery, Snowflake, Databricks, and Amazon Redshift.Read 8 Oct 2026 · growthloop.com

Decisioning

Composable AI Decisioning supports incrementality tests, lift measurement, and allocation of customers across marketer-defined decisioning arms.Read 8 Oct 2026 · growthloop.com

Destinations

GrowthLoop says it connects to more than 70 downstream email, advertising and CRM destinations.Read 15 Oct 2026 · growthloop.com

Documentation depth

Public documentation includes guides, an API reference, SDK event examples, authorization instructions and destination setup procedures.Read 15 Oct 2026 · docs.growthloop.com

Embed options

GrowthLoop documents a Personalization API, a GrowthLoop API and an embeddable audience-and-journey builder.Read 15 Oct 2026 · docs.growthloop.com

Engagement Suite

Engagement Suite connects cloud data, content, execution, measurement, and AI decisioning, with email and SMS delivery described on the product page.Read 8 Oct 2026 · growthloop.com

Event ingestion

The hosted Event Ingestion API accepts HTTPS POST events at segments.prod.growthloop.com/v1/ingest/events using an organization API key.Read 15 Oct 2026 · docs.growthloop.com

Export storage

Customers can use a GrowthLoop-managed bucket or bring their own bucket for exports and operational data.Read 15 Oct 2026 · docs.growthloop.com

Founded and headquarters

LinkedIn lists the company as founded in 2015 and headquartered in New York City, New York.Read 15 Oct 2026 · linkedin.com

Founding

The About page says Chris Sell and David Joosten started GrowthLoop after meeting as marketers at Google, but it does not state a founding year.Read 8 Oct 2026 · growthloop.com

Funding

Caplight lists GrowthLoop funding events including May 2022 growth equity, October 2025 strategic funding and a January 13, 2026 follow-on offering, with TJC L.P. as an investor.Read 15 Oct 2026 · caplight.com

HIPAA

GrowthLoop states that it is HIPAA compliant.Read 8 Oct 2026 · growthloop.com

HTTP extensibility

An HTTP Endpoint destination can call custom APIs with custom headers, OAuth machine-to-machine authentication and Handlebars request templates.Read 15 Oct 2026 · docs.growthloop.com

Independent company profile

StartupHub describes GrowthLoop as a composable AI analytics and customer-data platform operating directly on enterprise data clouds.Read 15 Oct 2026 · startuphub.ai

Insights

Insights Agent continuously analyzes campaign performance and produces optimization recommendations.Read 15 Oct 2026 · growthloop.com

Journeys

Universal Journeys supports omnichannel journeys, real-time triggered messages, same-session personalization, and journey editing.Read 8 Oct 2026 · growthloop.com

Legal name

Crunchbase identifies the legal entity as Flywheel Software LLC and lists founders Anthony Rotio, Christopher Sell, David Joosten and Tameem Iftikhar.Read 15 Oct 2026 · crunchbase.com

Limit: evolving AI

A G2 reviewer says some AI functions still feel like work in progress.Read 15 Oct 2026 · g2.com

Limit: export fields

One G2 reviewer says fields outside the primary dataset must be configured as custom attributes before export.Read 15 Oct 2026 · g2.com

Limit: setup complexity

G2 reviewers report that initial setup, cross-team alignment and dataset-group configuration can require significant effort.Read 15 Oct 2026 · g2.com

Notable news: leadership

On April 9, 2026, GrowthLoop announced co-founders Anthony Rotio and Tameem Iftikhar as co-CEOs.Read 15 Oct 2026 · growthloop.com

Praise: support

G2 reviewers frequently praise onboarding, consulting and customer-success support as standout strengths.Read 15 Oct 2026 · g2.com

Praise: usability

G2 reviewers repeatedly describe the interface as intuitive and say nontechnical staff can build segments quickly without SQL.Read 15 Oct 2026 · g2.com

Public API

The Audiences API lets organizations fetch and interact with GrowthLoop audiences using generated API keys.Read 15 Oct 2026 · docs.growthloop.com

Rating on Capterra

0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · capterra.com

Rating on G2

4.7 out of 5 from 112 reviewsRead 15 Oct 2026 · g2.com

SDKs

Event collection documentation lists JavaScript, iOS, Android, React Native and HTTP ingestion methods.Read 15 Oct 2026 · docs.growthloop.com

Security architecture

GrowthLoop says it queries data in place so customer data remains in the customer data cloud rather than being copied into its platform.Read 15 Oct 2026 · docs.growthloop.com

Software Advice review status

Software Advice lists custom-quote pricing and reports no user reviews yet.Read 15 Oct 2026 · softwareadvice.com

Support and onboarding

Basic and Growth include GrowthLoop setup, access, onboarding, a team training session, and email and Slack support; Enterprise lists a hands-on launch and dedicated solution architect and data engineering support.Read 8 Oct 2026 · growthloop.com

Target customers

The pricing page describes GrowthLoop as designed to scale with businesses activating from 1 million to 100 million or more records, and the homepage calls it built for enterprise.Read 8 Oct 2026 · growthloop.com

Universal Journeys

The platform creates and activates personalized omnichannel journeys using batch and real-time data.Read 15 Oct 2026 · growthloop.com

Plans and prices

Every GrowthLoop plan and price →

Where Specifiction places it

• Customer Data Platforms#13 of 588.2
• Customer Segmentation Software#6 of 218.2
• Reverse ETL Tools#11 of 298.1