GrowthLoop vs Hightouch
GrowthLoop
growthloop.com
Hightouch
hightouch.comSide by side
| Figure | GrowthLoop | Hightouch |
|---|---|---|
| Price from | — | $350/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 9 |
| Spec score · Customer Data Platforms | 8.2 (#13) | 9.1 (#1) |
| Spec score · Customer Segmentation Software | 8.2 (#6) | 9.1 (#1) |
| Spec score · Reverse ETL Tools | 8.1 (#11) | 9.0 (#4) |
| Compliance | GrowthLoop states that it is SOC 2 Type 2 certified and regularly audited by third-party auditors. | Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features. |
| Praise: usability | G2 reviewers repeatedly describe the interface as intuitive and say nontechnical staff can build segments quickly without SQL. | G2 and TrustRadius reviewers repeatedly describe the interface and audience-building workflow as intuitive, visual and usable by nontechnical users. |
| Product | GrowthLoop describes itself as an agentic, composable customer data platform that combines cloud data and AI in a Compound Marketing Engine. | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. |
| Rating on Capterra | 0.0 out of 5 from 0 reviews | 4.5 out of 5 from 2 reviews. |
| Rating on G2 | 4.7 out of 5 from 112 reviews | 4.6 out of 5 from 419 reviews. |
| SDKs | Event collection documentation lists JavaScript, iOS, Android, React Native and HTTP ingestion methods. | Events documentation lists SDKs for JavaScript, Node.js, Ruby, Go, PHP, Java, Python, iOS, Android, React Native, Flutter and C#. |
| Security | GrowthLoop states it is SOC 2 Type 2 certified, encrypts communications using TLS, and undergoes annual third-party penetration tests. | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. |
| Security architecture | GrowthLoop says it queries data in place so customer data remains in the customer data cloud rather than being copied into its platform. | Customer data is encrypted in transit with TLS 1.2 or higher, processed in the workspace region, and protected with private networking options. |
| What it does | GrowthLoop is a composable customer-data platform using agentic AI and enterprise cloud data to build audiences, orchestrate campaigns and measure outcomes. | Hightouch moves trusted warehouse data into operational tools, which it calls Reverse ETL. |
Plans
GrowthLoop
- BasicPriced on request
- EnterprisePriced on request
- GrowthPriced on request
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
GrowthLoop
GrowthLoop has no write-up on Specifiction yet; its figures are above.