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Tech riderRev. 4 Oct 2026

Decile

Ch 126.3of 21 Customer Segmentation Software
  1. 1Runs onAPI, Web
  2. 2Costspaid from $900/mo
  3. 3Segment methodspurchase behavior; LTV tier; demographics; psychographic attributes; lifestyle attributes; product affinities; channel engagement
  4. 4Refresh frequencyreal-time
  5. 5Predictive segmentsYes
  6. 6Activation destinationsMeta; Google; Klaviyo; Facebook; Instagram; TikTok
6 lines stated Written from the maker's own pages: decile.com
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Overview

Decile is ranked #12 of 21 in customer segmentation software on Specifiction. It runs on API, Web. There is no free plan. Paid plans start at $900/mo.

Decile plans and pricing

All plans
Growth $900/mo $900 /mo For growing brands doing $0–20M in annual revenue · unlimited users decile.com · 4 Oct 2026
Scale $1,500/mo $1500 /mo For established brands doing $20–50M in annual revenue · unlimited users decile.com · 4 Oct 2026
Enterprise & Agency Not published Custom Tailored to your scale For high-volume brands and agencies · custom integrations · dedicated Customer Success manager decile.com · 4 Oct 2026

Compared on customer segmentation software

Free plan
Nodecile.com
Paid from
$900/modecile.com
Segment methods
purchase behavior; LTV tier; demographics; psychographic attributes; lifestyle attributes; product affinities; channel engagementdecile.com
Refresh frequency
real-timedecile.com
Predictive segments
Yesdecile.com
Activation destinations
Meta; Google; Klaviyo; Facebook; Instagram; TikTokdecile.com

Facts

Product
Decile is a customer intelligence platform for e-commerce brands, combining first-party transaction data, third-party enrichment, and its Luma AI analyst.decile.com · 4 Oct 2026
Core analytics
The platform analyzes customer cohorts, purchasing patterns, lifetime value, and acquisition sources using transaction data.decile.com · 4 Oct 2026
Luma AI
Luma answers natural-language questions about customers, orders, products, channels, and performance, and can provide charts, summaries, and recommended follow-up actions.docs.decile.com · 4 Oct 2026
Enrichment
Decile adds third-party demographic and lifestyle information such as age, household income, location, and interests to customer records.docs.decile.com · 4 Oct 2026
Audience activation
Customers can build segments and sync audiences to Meta, Google, and Klaviyo.decile.com · 4 Oct 2026
Integrations
The pricing page says each plan includes Shopify integration and audience activation to Meta, Google, and Klaviyo; the MCP documentation also mentions optional Klaviyo events and Recharge subscription data.decile.com · 4 Oct 2026
Target customers
Decile says it is designed for mid-market e-commerce brands doing $5M–$100M+ in annual revenue, primarily on Shopify or Shopify Plus.decile.com · 4 Oct 2026
Implementation
Decile says it integrates directly with Shopify and delivers first insights in days, without complex implementation or a data team.decile.com · 4 Oct 2026
Trial
Decile says it does not offer a free trial and instead offers a personalized demo.decile.com · 4 Oct 2026
Security
Decile says it maintains SOC 2 Type II certification and that customer usage and data in Luma are not used to train models made available to others.docs.decile.com · 4 Oct 2026
Luma preview
Luma is in public preview and is available across plans at no additional cost during the preview period.docs.decile.com · 4 Oct 2026
Luma data limits
During preview, Luma does not support some custom attributes, certain Decile-specific fields such as CAC and the full Acxiom enrichment catalog, Decile Audiences, or ad-platform and other non-e-commerce integrations.docs.decile.com · 4 Oct 2026
Support
Decile directs customers to [email protected] for Luma questions and issues.docs.decile.com · 4 Oct 2026
Company
Decile is a wholly owned subsidiary of Graham Holdings Company.decile.com · 4 Oct 2026

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Where it ranks on Specifiction

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