Decile

Spec sheet

What it does

Decile is a customer-intelligence platform for ecommerce brands that combines transaction data, enrichment and AI analysis.Read 15 Oct 2026 · decile.com

Product

Decile is a customer intelligence platform for e-commerce brands, combining first-party transaction data, third-party enrichment, and its Luma AI analyst.Read 4 Oct 2026 · decile.com

Trial

Decile says it does not offer a free trial and instead offers a personalized demo.Read 4 Oct 2026 · decile.com

Integrations

The pricing page says each plan includes Shopify integration and audience activation to Meta, Google, and Klaviyo; the MCP documentation also mentions optional Klaviyo events and Recharge subscription data.Read 4 Oct 2026 · decile.com

Security

Decile states that it maintains SOC 2 Type 2 compliance and provides reports on request.Read 15 Oct 2026 · decile.com

Support

Decile directs customers to [email protected] for Luma questions and issues.Read 4 Oct 2026 · docs.decile.com

Company

Decile is a wholly owned subsidiary of Graham Holdings Company.Read 4 Oct 2026 · decile.com

AI output limitation

Decile warns that MCP responses are AI-generated, may be incomplete or inaccurate, and should be checked before use.Read 15 Oct 2026 · docs.decile.com

App pricing listing

The Shopify listing shows Decile starting at $900 per month and supports integrations including Meta, Google Ads, Klaviyo, Attentive, Pinterest and TikTok.Read 15 Oct 2026 · apps.shopify.com

Audience activation

Segments can be sent directly to Meta, Google, Klaviyo and other marketing channels.Read 15 Oct 2026 · decile.com

Company facts

LinkedIn lists Decile as a privately held software-development company founded in 2020 with 11–50 employees and Washington, DC headquarters.Read 15 Oct 2026 · linkedin.com

Company ownership

Decile is described as a wholly owned subsidiary of Graham Holdings Company.Read 15 Oct 2026 · decile.com

Core analytics

The platform analyzes customer cohorts, purchasing patterns, lifetime value, and acquisition sources using transaction data.Read 4 Oct 2026 · decile.com

Corporate history

Graham Holdings reported that its Audience Intelligence Platform became the separate Decile software company in early 2021 after the 2020 SocialCode split.Read 15 Oct 2026 · sec.gov

Customer enrichment

Decile adds demographic and behavioral attributes such as income, interests and lifestyle to customer profiles.Read 15 Oct 2026 · decile.com

Documentation

The help center lists articles covering analytics, Luma, MCP, audiences, personas, integrations, data management and account settings.Read 15 Oct 2026 · docs.decile.com

Enrichment

Decile adds third-party demographic and lifestyle information such as age, household income, location, and interests to customer records.Read 4 Oct 2026 · docs.decile.com

Enrichment limitation

Customers who cannot be matched by the third-party provider receive no enrichment, and individual attribute coverage is lower than the overall match rate.Read 15 Oct 2026 · docs.decile.com

Executive team

Decile names Cary Lawrence as CEO and Brian Neumann as SVP of Engineering.Read 15 Oct 2026 · decile.com

Google Analytics requirement

Google Analytics integration supports GA4 and requires granting analyst access to Decile’s system account.Read 15 Oct 2026 · docs.decile.com

Implementation

Decile says it integrates directly with Shopify and delivers first insights in days, without complex implementation or a data team.Read 4 Oct 2026 · decile.com

Klaviyo import

The Klaviyo connector imports profiles and events using a read-only private API key, with initial loading typically taking 24–48 hours.Read 15 Oct 2026 · docs.decile.com

Legal terms

Decile’s terms say site content is protected by United States and foreign copyright law.Read 15 Oct 2026 · decile.com

Limit: Capterra workflow gaps

Capterra reviewers requested stronger connections to goals, traffic, inventory and messaging metrics, plus simpler self-guided onboarding and better export formatting.Read 15 Oct 2026 · capterra.com

Luma AI

Luma answers natural-language questions about customers, orders, products, channels, and performance, and can provide charts, summaries, and recommended follow-up actions.Read 4 Oct 2026 · docs.decile.com

Luma AI analyst

Luma answers ecommerce questions in natural language using Decile’s proprietary model of seasonality, cohorts and repurchase behavior.Read 15 Oct 2026 · decile.com

Luma data limits

During preview, Luma does not support some custom attributes, certain Decile-specific fields such as CAC and the full Acxiom enrichment catalog, Decile Audiences, or ad-platform and other non-e-commerce integrations.Read 4 Oct 2026 · docs.decile.com

Luma preview

Luma is in public preview and is available across plans at no additional cost during the preview period.Read 4 Oct 2026 · docs.decile.com

MCP data coverage

The MCP exposes revenue, orders, products, customers, cohorts, campaigns, demographics and saved audiences, with Klaviyo and Recharge data when enabled.Read 15 Oct 2026 · docs.decile.com

MCP integration

Decile provides a remote Model Context Protocol connector for Claude, ChatGPT and other MCP clients.Read 15 Oct 2026 · decile.com

Notable news

On August 11, 2026, Decile announced an ecommerce analytics and audience-activation MCP for Claude, ChatGPT and other clients.Read 15 Oct 2026 · prnewswire.com

Praise: Capterra data and support

Capterra reviewers repeatedly valued enriched first-party and demographic data, segmentation, dashboards, Shopify setup and responsive customer-success help.Read 15 Oct 2026 · capterra.com

Praise: G2 usability

The G2 reviewer praised ease of use and detailed visibility into customer behavior, purchasing patterns and demographics.Read 15 Oct 2026 · g2.com

Praise: Shopify reviewers

Shopify reviewers highlighted intuitive use, customizable dashboards, real-time analytics, seamless integrations, scalability and helpful support.Read 15 Oct 2026 · apps.shopify.com

Predictive LTV

Decile’s predictive models estimate repurchase propensity and future lifetime value for marketing use.Read 15 Oct 2026 · decile.com

Primary customers

The service targets mid-market brands generating about $5M–$100M or more annually, mainly on Shopify or Shopify Plus.Read 15 Oct 2026 · decile.com

Privacy entity

The privacy statement identifies Decile, Inc. as the site operator and lists Decile LLC at an Arlington, Virginia address for legal contact.Read 15 Oct 2026 · decile.com

Public API

Public MCP documentation describes natural-language tools and account access, but the public marketing site does not describe a conventional REST SDK.Read 15 Oct 2026 · docs.decile.com

Rating on Capterra

4.8 out of 5 from 9 reviews.Read 15 Oct 2026 · capterra.com

Rating on G2

4.0 out of 5 from 1 review.Read 15 Oct 2026 · g2.com

Rating on GetApp

4.8 out of 5 from 9 reviews.Read 15 Oct 2026 · getapp.com

Rating on Shopify App Store

5.0 out of 5 from 24 reviews.Read 15 Oct 2026 · apps.shopify.com

Rating on Software Advice

4.8 out of 5 from 9 reviews.Read 15 Oct 2026 · softwareadvice.com

Rating on TrustRadius

No rating out of 5 from 0 reviews.Read 15 Oct 2026 · trustradius.com

Target customers

Decile says it is designed for mid-market e-commerce brands doing $5M–$100M+ in annual revenue, primarily on Shopify or Shopify Plus.Read 4 Oct 2026 · decile.com

Plans and prices

Every Decile plan and price →

Where Specifiction places it

• Customer Segmentation Software#5 of 218.4
• Customer Intelligence#5 of 208.4