| Price from | $900/mo | $350/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 9 |
| Spec score · Customer Segmentation Software | 8.4 (#5) | 9.1 (#1) |
| Company facts | LinkedIn lists Decile as a privately held software-development company founded in 2020 with 11–50 employees and Washington, DC headquarters. | Crunchbase News describes Hightouch as founded in 2018, based in San Francisco, with $172 million raised and an $80 million Series C in February 2025. |
| Documentation | The help center lists articles covering analytics, Luma, MCP, audiences, personas, integrations, data management and account settings. | The documentation covers models, sync setup, scheduling, CDC, debugging, integrations, security, APIs, CLI and event contracts. |
| Integrations | The pricing page says each plan includes Shopify integration and audience activation to Meta, Google, and Klaviyo; the MCP documentation also mentions optional Klaviyo events and Recharge subscription data. | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. |
| Product | Decile is a customer intelligence platform for e-commerce brands, combining first-party transaction data, third-party enrichment, and its Luma AI analyst. | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. |
| Rating on Capterra | 4.8 out of 5 from 9 reviews. | 4.5 out of 5 from 2 reviews. |
| Rating on G2 | 4.0 out of 5 from 1 review. | 4.6 out of 5 from 419 reviews. |
| Rating on GetApp | 4.8 out of 5 from 9 reviews. | 4.5 out of 5 from 2 reviews. |
| Rating on Software Advice | 4.8 out of 5 from 9 reviews. | 4.5 out of 5 from 2 reviews. |
| Rating on TrustRadius | No rating out of 5 from 0 reviews. | 8.7 out of 10 from 13 reviews. |
| Security | Decile states that it maintains SOC 2 Type 2 compliance and provides reports on request. | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. |
| Support | Decile directs customers to [email protected] for Luma questions and issues. | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. |
| What it does | Decile is a customer-intelligence platform for ecommerce brands that combines transaction data, enrichment and AI analysis. | Hightouch moves trusted warehouse data into operational tools, which it calls Reverse ETL. |
