Bluecore vs Decile
Bluecore
bluecore.com
Decile
decile.comSide by side
| Figure | Bluecore | Decile |
|---|---|---|
| Price from | — | $900/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 4 |
| Spec score · Customer Segmentation Software | 8.4 (#4) | 8.4 (#5) |
| Company | Bluecore says it was founded in 2013 and lists its New York office at 44 W 18th Street, New York, NY 10011. | Decile is a wholly owned subsidiary of Graham Holdings Company. |
| Integrations | Published integrations include Magento 2, mParticle, LoyaltyLion, Passkit, Cartful, Shopify, Shopify webhooks and Google Cloud Storage, plus SFTP imports and exports. | The pricing page says each plan includes Shopify integration and audience activation to Meta, Google, and Klaviyo; the MCP documentation also mentions optional Klaviyo events and Recharge subscription data. |
| Product | Bluecore combines shopper identity, behavioral data and product data to personalize experiences across email, SMS, websites and paid media. | Decile is a customer intelligence platform for e-commerce brands, combining first-party transaction data, third-party enrichment, and its Luma AI analyst. |
| Rating on Capterra | 0 out of 5 from 0 reviews | 4.8 out of 5 from 9 reviews. |
| Rating on G2 | 4.3 out of 5 from 95 reviews | 4.0 out of 5 from 1 review. |
| Rating on GetApp | 0 out of 5 from 0 reviews | 4.8 out of 5 from 9 reviews. |
| Rating on TrustRadius | 8.2 out of 10 from 5 reviews and ratings | No rating out of 5 from 0 reviews. |
| Support | Bluecore advertises onboarding, enablement and retail services, while its support document specifies 24x7x365 product support. | Decile directs customers to [email protected] for Luma questions and issues. |
| What it does | Bluecore is a retail marketing platform that unifies shopper identity, behavioral signals and product catalog data for personalized campaigns. | Decile is a customer-intelligence platform for ecommerce brands that combines transaction data, enrichment and AI analysis. |
Plans
Bluecore
- Custom enterprisePriced on request
- Custom enterprise planPriced on request
Decile
- Growth$900 a month
- Scale$1,500 a month
- EnterprisePriced on request
- Enterprise & AgencyPriced on request
In their own words
Bluecore
Bluecore combines shopper identity, behavioral data and product data to coordinate personalization across email, SMS, websites and paid media. Its audience builder supports drag-and-drop segmentation, historical and predictive analytics, audience insights and customer profiles. Bluecore says its retail models can score customer lifetime value, lifecycle stage, likelihood to act and product preferences. Campaign triggers can respond to shopper behavior and product events such as price drops, new arrivals and back-in-stock items. Marketing Agent explains marketing performance and tracks identification signals, with diagnostic insights connectable to campaign execution across email and mobile. Its AI Shopping Assistant can support shopping across websites, email, mobile apps and SMS. The Events API accepts mobile and other source events to identify or update customers and record commerce behavior, including custom events. Listed integrations include Adobe, BigCommerce, Criteo, Google Ads, Salesforce Marketing Cloud, Shopify, Snowflake, TikTok and Twilio. Bluecore targets retail ecommerce and marketing leaders; pricing is on request, and some audience exports and predictive scores may depend on contract.