Apteco vs CustomerLabs Audience Builder
Apteco
apteco.com
CustomerLabs Audience Builder
customerlabs.comSide by side
| Figure | Apteco | CustomerLabs Audience Builder |
|---|---|---|
| Price from | £161/mo | $129/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 6 | 3 |
| Spec score · Customer Segmentation Software | 8.7 (#2) | 8.0 (#7) |
| Founded | 1987 | 2017 |
| Headquarters | Warwick, Warwickshire, United Kingdom | United States |
| Integrations | The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. | The integrations page lists Meta, Google Ads, LinkedIn, HubSpot, Shopify, Klaviyo, Salesforce, TikTok, and other tools. |
| Purpose | Apteco combines data connectivity, analytics, audience segmentation, and campaign management in one marketing insights platform. | Audience Builder creates first-party audiences from lifecycle position, average order value tiers, CRM state, purchase history, and custom rules without code or SQL. |
| Security | Apteco says its development process includes annual independent penetration testing, source code security scans, code reviews, and daily vulnerability scans on deployed systems. | CustomerLabs states that data is encrypted in transit with TLS 1.2 or higher and at rest, and that email, phone, and name are SHA-256 hashed before delivery to destinations. |
| Support | Apteco says it extended customer support to 24 hours, five days a week in 2024. | The Growth plan lists email support with a six-hour first response; annual billing includes WhatsApp support with a three-hour first response. |
Plans
Apteco
- Broadcaster bundle£161 a month
- Selector bundle£231 a month
- Campaigner bundle£419 a month
- Analyser bundle£437 a month
- Predictor bundle£475 a month
- Orchestrator bundle£552 a month
CustomerLabs Audience Builder
- Growth$129 a month
- Agency Lite$499 a month
- Agency Premium$999 a month
In their own words
Apteco
Apteco combines data connectivity, analytics, audience segmentation, and campaign management for marketing teams. Its web-based Orbit platform connects data, builds dashboards, creates audience selections, and manages campaigns. FastStats powers data exploration and segmentation, with some organizations using a desktop client for advanced analysis. PeopleStage builds, schedules, and automates multi-channel campaigns from FastStats selections. Analytics include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling. Campaign bundles cover email and SMS, social channels, and mobile push at the Orchestrator level. Integrations include Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. Deployment options include Apteco Cloud, on-premise hosting or implementation, and partner-hosted setups. Paid bundles start at £161 a month, and there is no free plan. A 30-day trial with a user's own data is available, as is a separate Salesforce data trial free for 14 days.
CustomerLabs Audience Builder
CustomerLabs Audience Builder is a web-based tool for creating first-party audiences without code or SQL. It builds segments from lifecycle stage, purchase history, order-value tiers, CRM state, demographics, technology, UTM parameters, user and account traits, events, offline data, and custom rules. Rules can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields. Suppression can remove recent buyers, existing customers, or disqualified leads automatically when they stop qualifying. Audiences refresh in real time, hourly, daily, or on every event, with membership changes syncing within minutes. Destinations include Meta, Google Ads, LinkedIn, TikTok, GA4, Snapchat, Reddit, Microsoft Bing Ads, Klaviyo, Zapier, BigQuery, and Google Sheets. It also lists integrations such as HubSpot, Shopify, Salesforce, and other tools. Plans start at $129 a month, with a free trial but no free plan.