Bluecore vs RetentionX
Bluecore
bluecore.com
RetentionX
retentionx.comSide by side
| Figure | Bluecore | RetentionX |
|---|---|---|
| Price from | — | $49/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · Customer Segmentation Software | 8.4 (#4) | 7.8 (#9) |
| Company | Bluecore says it was founded in 2013 and lists its New York office at 44 W 18th Street, New York, NY 10011. | RetentionX, Inc. lists its address as 411 E Wisconsin Ave #2350, Milwaukee, Wisconsin 53202, United States. |
| Headquarters | New York, New York, United States | Milwaukee, Wisconsin, United States |
| Integrations | Published integrations include Magento 2, mParticle, LoyaltyLion, Passkit, Cartful, Shopify, Shopify webhooks and Google Cloud Storage, plus SFTP imports and exports. | Listed integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude. |
| Product | Bluecore combines shopper identity, behavioral data and product data to personalize experiences across email, SMS, websites and paid media. | RetentionX combines customer intelligence, identity resolution, automation, and marketing attribution in an integrated growth platform. |
| Support | Bluecore advertises onboarding, enablement and retail services, while its support document specifies 24x7x365 product support. | Every customer receives expert onboarding and access to a library of videos and articles; Growth includes a dedicated Customer Success Manager. |
Plans
Bluecore
- Custom enterprisePriced on request
- Custom enterprise planPriced on request
In their own words
Bluecore
Bluecore combines shopper identity, behavioral data and product data to coordinate personalization across email, SMS, websites and paid media. Its audience builder supports drag-and-drop segmentation, historical and predictive analytics, audience insights and customer profiles. Bluecore says its retail models can score customer lifetime value, lifecycle stage, likelihood to act and product preferences. Campaign triggers can respond to shopper behavior and product events such as price drops, new arrivals and back-in-stock items. Marketing Agent explains marketing performance and tracks identification signals, with diagnostic insights connectable to campaign execution across email and mobile. Its AI Shopping Assistant can support shopping across websites, email, mobile apps and SMS. The Events API accepts mobile and other source events to identify or update customers and record commerce behavior, including custom events. Listed integrations include Adobe, BigCommerce, Criteo, Google Ads, Salesforce Marketing Cloud, Shopify, Snowflake, TikTok and Twilio. Bluecore targets retail ecommerce and marketing leaders; pricing is on request, and some audience exports and predictive scores may depend on contract.
RetentionX
RetentionX is an e-commerce growth platform combining customer intelligence, identity resolution, automation, and marketing attribution. Its analytics provide KPI dashboards, cohort and lifetime-value analysis, product analytics, segmentation, profitability reporting, product margin tracking, and daily data refreshes. RX Identity joins customer touchpoints across devices and sessions into customer profiles. Data collection supports a first-party pixel, server-side tracking, and conversion APIs. Teams can automate audiences, site merchandising, and email and SMS flows; Growth adds AI predictive modeling for churn risk, product recommendations, and outcomes. Integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude, while other commerce platforms can use scheduled imports. RetentionX says its identity tools support GDPR and CCPA, consent controls, and signal anonymization. Plans cost 49.00 USD, 149.00 USD, or $249 a month, with a 30-day trial.