Apteco vs Hightouch
Apteco
apteco.com
Hightouch
hightouch.comSide by side
| Figure | Apteco | Hightouch |
|---|---|---|
| Price from | £161/mo | $350/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 6 | 9 |
| Spec score · Customer Segmentation Software | 8.7 (#2) | 9.1 (#1) |
| Integrations | The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. |
| Security | Apteco says its development process includes annual independent penetration testing, source code security scans, code reviews, and daily vulnerability scans on deployed systems. | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. |
| Support | Apteco says it extended customer support to 24 hours, five days a week in 2024. | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. |
Plans
Apteco
- Broadcaster bundle£161 a month
- Selector bundle£231 a month
- Campaigner bundle£419 a month
- Analyser bundle£437 a month
- Predictor bundle£475 a month
- Orchestrator bundle£552 a month
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
Apteco
Apteco combines data connectivity, analytics, audience segmentation, and campaign management for marketing teams. Its web-based Orbit platform connects data, builds dashboards, creates audience selections, and manages campaigns. FastStats powers data exploration and segmentation, with some organizations using a desktop client for advanced analysis. PeopleStage builds, schedules, and automates multi-channel campaigns from FastStats selections. Analytics include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling. Campaign bundles cover email and SMS, social channels, and mobile push at the Orchestrator level. Integrations include Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs. Deployment options include Apteco Cloud, on-premise hosting or implementation, and partner-hosted setups. Paid bundles start at £161 a month, and there is no free plan. A 30-day trial with a user's own data is available, as is a separate Salesforce data trial free for 14 days.