AB Tasty vs Amplitude
AB Tasty
wingify.com
Amplitude
amplitude.comSide by side
| Figure | AB Tasty | Amplitude |
|---|---|---|
| Price from | €1,250/mo | $995/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 5 | 7 |
| Spec score · A/B Testing Tools | 9.3 (#2) | 9.4 (#1) |
| Spec score · Experimentation Platforms | 9.3 (#1) | 9.3 (#2) |
| Spec score · AB Testing | 9.2 (#2) | 9.3 (#1) |
| Chrome extension | The Chrome extension opens the visual editor, injects tags, clears cookies, enables debug mode and displays tag and campaign status. | Amplitude Event Explorer inspects browser events and properties in real time and exposes SDK configuration details. |
| Company size | LinkedIn lists Wingify as privately held with 501–1,000 employees and headquarters in Delhi, India. | LinkedIn lists Amplitude as a public company with 501–1,000 employees. |
| Documentation | The documentation site includes onboarding, implementation, integrations, SDK/API references, release notes, statistical calculators, troubleshooting and a user community. | Amplitude combines step-by-step product documentation, implementation references, developer documentation and a separate help center. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. |
| Rating on Capterra | 4.6 out of 5 from 11 reviews | 4.6 out of 5 from 68 reviews |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.5 out of 5 from 3,875 reviews |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 32 ratings | 4.4 out of 5 from 329 ratings |
| Rating on TrustRadius | 8.6 out of 10 from 93 reviews and ratings | 8.8 out of 10 from 167 reviews and ratings |
| Web experimentation | The Web Experimentation & Rollout offering includes A/B/n, split URL, and multivariate tests. | Web Experiment runs visual A/B tests on pages without requiring engineering work to start. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Amplitude is a unified AI analytics platform for understanding user behavior, testing experiences, activating audiences and improving digital products. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Amplitude
- FreeFree
- PlusFree
- FreeFree
- PlusFree
- Basic$995 a month
- EnterprisePriced on request
- GrowthPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Amplitude
Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.