ABsmartly vs VWO Testing
ABsmartly
absmartly.com
VWO Testing
wingify.comSide by side
| Figure | ABsmartly | VWO Testing |
|---|---|---|
| Price from | €5,000/mo | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · A/B Testing Tools | 8.9 (#6) | 7.4 (#40) |
| Spec score · Experimentation Platforms | 9.0 (#3) | 7.4 (#15) |
| Spec score · AB Testing | 8.9 (#4) | 7.4 (#16) |
| Experiment types | The platform supports fixed-horizon and group-sequential statistics, server-side, client-side and hybrid experiments, deterministic assignment, guardrails and multi-variant testing. | The platform supports A/B, multivariate, split URL, multi-page, cross-domain, and device-specific experiments. |
| Headquarters | Amsterdam, The Netherlands | Delhi and Paris |
| Integrations | Official integration guides cover Slack, Segment, Zuko analytics, Google Workspace SAML SSO and BigQuery exports. | The integrations directory lists connections across analytics, customer data, marketing, commerce, and development platforms, including Adobe Analytics, Amplitude, Amazon S3, and Braze. |
| Support | The maker describes hands-on onboarding, training, real-time Slack support, video calls and a dedicated technical account manager. | Wingify says customers can access a dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%. |
| Trial | ABsmartly offers a paid 30-day proof-of-value period with access to all features. | The experimentation page offers a free 30-day trial and says no credit card is required. |
Plans
ABsmartly
- ABsmartly platform€60,000 a year
- ABsmartly subscriptionPrice not published
VWO Testing
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
VWO Testing
VWO Testing is Wingify's experimentation platform for teams creating and measuring changes across web and mobile experiences. It supports A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments. A visual editor lets teams revise copy, layouts, calls to action, banners, styling, and other page elements without a developer. Wingz can suggest hypotheses, build variations, configure experiments, target audiences, and summarize results for review. Measurement options include goals, guardrails, health checks, mutually exclusive groups, and reporting. Audience targeting can use traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable audience conditions. The product also lists server-side testing, a mobile SDK, and feature flags; integrations include Adobe Analytics, Amplitude, Amazon S3, and Braze. Growth, Pro, and Enterprise plans are listed, but prices are not displayed. The Growth plan is described for small teams; Pro is for businesses scaling experimentation and Enterprise for large teams, agencies, and enterprises. The free 30-day trial requires no credit card. There is no free plan.