GrowthBook vs VWO Testing
GrowthBook
growthbook.io
VWO Testing
wingify.comSide by side
| Figure | GrowthBook | VWO Testing |
|---|---|---|
| Price from | $40/mo | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 9 | 3 |
| Spec score · A/B Testing Tools | 9.1 (#4) | 7.4 (#40) |
| Spec score · AB Testing | 9.0 (#3) | 7.4 (#16) |
| Spec score · Experimentation Platforms | 9.0 (#4) | 7.4 (#15) |
| Founded | 2020 | 2010 |
| Integrations | Listed warehouse integrations include Snowflake, BigQuery, Databricks, ClickHouse, Trino, and Adobe Experience Platform. | The integrations directory lists connections across analytics, customer data, marketing, commerce, and development platforms, including Adobe Analytics, Amplitude, Amazon S3, and Braze. |
| Support | Community Slack support is available on every plan; Pro and Enterprise add in-app chat and premium email, while Enterprise adds shared Slack, onboarding and training. | Wingify says customers can access a dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%. |
| What it does | GrowthBook combines warehouse-native experimentation, feature flags and product analytics for controlled releases and A/B testing. | Wingify Experimentation helps teams create, target, measure, analyze, and roll out web experiments, including A/B, multivariate, split URL, and AI-assisted tests. |
Plans
GrowthBook
- Open SourceFree
- Open Source (Self-Hosted)Free
- StarterFree
- Starter (Cloud)Free
- Pro$40 a month
- Pro (Cloud)$40 a month
- EnterprisePriced on request
- Enterprise (Cloud)Priced on request
- Enterprise (Self-Hosted)Priced on request
VWO Testing
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
GrowthBook
GrowthBook has no write-up on Specifiction yet; its figures are above.
VWO Testing
VWO Testing is Wingify's experimentation platform for teams creating and measuring changes across web and mobile experiences. It supports A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments. A visual editor lets teams revise copy, layouts, calls to action, banners, styling, and other page elements without a developer. Wingz can suggest hypotheses, build variations, configure experiments, target audiences, and summarize results for review. Measurement options include goals, guardrails, health checks, mutually exclusive groups, and reporting. Audience targeting can use traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable audience conditions. The product also lists server-side testing, a mobile SDK, and feature flags; integrations include Adobe Analytics, Amplitude, Amazon S3, and Braze. Growth, Pro, and Enterprise plans are listed, but prices are not displayed. The Growth plan is described for small teams; Pro is for businesses scaling experimentation and Enterprise for large teams, agencies, and enterprises. The free 30-day trial requires no credit card. There is no free plan.