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Websites & Online Business

Best Website Optimization Tools in 2026

  1. 01 Contentsquare
    Free plan Web · iOS · Android · API
    9.4 Visit Specs
  2. 02 AB Tasty

    Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies, and enterprises with advanced requirements.

    From €1,250/mo Free trial Web · macOS · iOS · Android
    9.3 Visit Specs
  3. 03 Ahrefs

    Ahrefs suits people doing keyword, competitor, backlink and site-audit work who need web tools or API access.

    From $29/mo Free plan Web · API
    9.1 Visit Specs
  4. 04 Crazy Egg

    Crazy Egg suits growth marketers, entrepreneurs, small businesses, agencies, ecommerce companies, and UX/UI designers looking to analyze website behavior.

    From $29/mo Free plan Web · API · Browser extension
    9.1 Visit Specs
  5. 05 Fullstory

    Fullstory suits teams analyzing behavior across websites, web apps, and mobile apps.

    Free plan Web · iOS · Android · API
    8.9 Visit Specs
  6. 06 Screaming Frog SEO Spider

    It suits experienced SEOs, agencies, and brands that need technical site audits, including JavaScript crawling and custom data extraction.

    Free plan Windows · macOS · Linux · API
    8.9 Visit Specs
  7. 07 Inspectlet

    Inspectlet suits teams that want to examine website visitor behavior, investigate friction points, or analyze conversion flows.

    From $39/mo Free plan Web
    8.7 Visit Specs
  8. 08 Pingdom
    From $16.50/mo Free trial Web · iOS · Android · API
    8.7 Visit Specs
  9. 09 Convert Experiences

    Convert Experiences suits growth and marketing teams, CRO agencies, developers and ecommerce web managers working on experiments across web and mobile.

    From $399/mo Free trial Web · iOS · Android · API
    8.5 Visit Specs
  10. 10 Lighthouse

    Lighthouse suits web developers who want actionable audits of performance, accessibility, best practices, SEO, and other page quality areas.

    Free plan Web · Windows · macOS · Linux
    8.5 Visit Specs
  11. 11 Sitebulb
    Free trial Web · Windows · macOS · Browser extension
    8.5 Visit Specs
  12. 12 Semrush
    From $10/mo Free plan API
    8.4 Visit Specs
  13. 13 Sitechecker
    From $6.92/mo Free trial Web · API · Browser extension
    8.4 Visit Specs
  14. 14 Google Search Console

    Google identifies business owners, SEO specialists or marketers, site administrators, and web developers as users.

    Free plan Web · API
    8.3 Visit Specs
  15. 15 GTmetrix

    GTmetrix suits developers, marketers, hobbyists, agencies, small businesses, and enterprises monitoring web performance.

    From $4.99/mo Free plan Web · API
    8.3 Visit Specs
  16. 16 Kameleoon

    Kameleoon is suited to marketing, product, and engineering teams running experiments across web, back-end, and mobile experiences.

    From $495/mo Free trial Web · iOS · Android · API
    8.2 Visit Specs
  17. 17 Microsoft Clarity

    Clarity suits teams analyzing how visitors interact with websites or apps, including those who need heatmaps and session recordings.

    Free plan iOS · Android · Browser extension
    8.2 Visit Specs
  18. 18 Lucky Orange
    From $32/mo Free trial Web
    8.1 Visit Specs
  19. 19 Botify

    It suits enterprise and growth companies managing SEO, AI visibility, crawling, and content optimization.

    Web · API · Browser extension
    8.0 Visit Specs
  20. 20 Glassbox

    Glassbox suits production operations, marketing or business, and product teams analyzing web and mobile customer experiences.

    Web · iOS · Android · API
    7.8 Visit Specs
  21. 21 Smartlook

    It suits teams analyzing web or mobile behavior through recordings, funnels, heatmaps, crash context, and integrations.

    Free plan Web · iOS · Android · API
    7.6 Visit Specs
  22. 22 VWO Testing

    VWO Testing suits teams running experiments across web and mobile who need visual editing, targeting, and measurement controls.

    Free trial Web · iOS · Android · API
    7.4 Visit Specs
  23. 23 Lumar
    Web · API
    7.3 Visit Specs
  24. 24 Oncrawl

    Oncrawl is designed for large-scale and complex websites, including large e-commerce sites.

    Web · API
    7.3 Visit Specs
  25. 25 SpeedCurve
    From $90/mo Web · API
    7.0 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

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