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VWO Feature Experimentation

wingify.com

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Spec score 7.3 #18 of 23 in Experimentation Platforms

What it is

VWO Feature Experimentation lets teams test feature variations—including backend logic, pricing criteria, algorithms, and AI features—and measure their real-world impact. Teams can change experiment configurations without changing the codebase, and machine learning can allocate traffic to a winning variation. A problematic production experiment can be switched off instantly without redeploying or manually toggling it. SmartStats provides Bayesian and Frequentist methods, real-time reports, error and peeking correction, and automatic sample ratio mismatch detection. Supported approaches include A/B testing, multivariate testing, and multi-armed bandits; server-side and mobile experiments and feature rollouts are also listed. Developers can install SDKs and build features, while non-developers configure and test variables in the dashboard. Wingify offers SDKs for 10+ languages and frameworks, REST APIs, an MCP server, and OpenFeature support. Integrations include Amplitude cohort import and campaign-data export, plus two-way real-time data sync with Segment. Pricing is on request, and a 30-day trial is available. The trial includes access to core products, tools, and settings, with a sample-rich playground also offered.

Spec sheet

Intended users
The product page says developers install SDKs and build features, after which non-developers can configure and test feature variables from the dashboard.Read 30 Sep 2026 · wingify.com
Trial
The pricing page says users can start a free trial account to explore core products, tools, and settings, and also offers a preconfigured sample-rich playground.Read 30 Sep 2026 · wingify.com
Integrations
The integrations directory describes Amplitude cohort import and campaign-data export, and a two-way real-time data sync with Segment.Read 30 Sep 2026 · wingify.com
Security
Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II certifications or assessments.Read 30 Sep 2026 · wingify.com
Support
The product page advertises a dedicated success manager, technical experts, and 24/7 support with a stated 99% CSAT.Read 30 Sep 2026 · wingify.com
Headquarters
Delhi, India and Paris, FranceRead 28 Sep 2026 · wingify.com
Founded
2009Read 28 Sep 2026 · wingify.com
Experiment safety
Users can turn off a problematic production experiment instantly without redeploying or manually toggling it.Read 30 Sep 2026 · wingify.com
Experiment setup
The product lets users create variations and modify experiment configurations without changing their codebase.Read 30 Sep 2026 · wingify.com
Pricing model
Wingify says pricing is custom and depends on factors including traffic volume, selected products and plans, and implementation scope.Read 30 Sep 2026 · wingify.com
Product purpose
Feature Experimentation tests different feature versions, including backend logic, pricing criteria, algorithms, and AI features, to measure real-world impact.Read 30 Sep 2026 · wingify.com
SDKs and API
Wingify offers SDKs for 10+ languages and frameworks, REST APIs, an MCP server, and OpenFeature support.Read 30 Sep 2026 · wingify.com
Statistics
SmartStats offers Bayesian and Frequentist methodologies, built-in error and peeking correction, automatic sample ratio mismatch detection, and real-time reports.Read 30 Sep 2026 · wingify.com
Traffic allocation
Machine learning can automatically allocate traffic to the winning variation.Read 30 Sep 2026 · wingify.com

Plans and prices

Enterprise Priced on request Unlimited feature flags and variables · Advanced capabilities · 24x7 Support Read 30 Sep 2026 · wingify.com
Growth Priced on request 10 feature flags · 5 feature variables · 3 environments · Feature Experimentation & Rollouts · Basic Reporting · Webhooks · Basic Support Read 30 Sep 2026 · wingify.com
Pro Priced on request Unlimited feature flags and variables · Advanced capabilities · Advanced Support Read 30 Sep 2026 · wingify.com

Every VWO Feature Experimentation plan and price →

Strong points and limits

Strong points

  • Supports A/B, multivariate, and multi-armed bandit tests
  • Offers Bayesian and Frequentist statistical methods
  • Can stop a production experiment without redeployment
  • SDKs cover 10+ languages and frameworks

Limits

  • No free plan is listed
  • Pricing is available on request
  • Growth lists 10 feature flags and five variables

Who it suits

VWO suits teams where developers build features and non-developers configure experiments through a dashboard. It also supports teams running server-side or mobile experiments and feature rollouts.

Verdict

VWO combines experiment configuration, traffic allocation, safety controls, and statistical reporting across server-side and mobile tests. Pricing is on request, though a 30-day trial is available.

Where Specifiction places it

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