AB Tasty vs VWO Feature Experimentation
AB Tasty
wingify.com
VWO Feature Experimentation
wingify.comSide by side
| Figure | AB Tasty | VWO Feature Experimentation |
|---|---|---|
| Price from | €1,250/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Experimentation Platforms | 9.3 (#1) | 7.3 (#18) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The integrations directory describes Amplitude cohort import and campaign-data export, and a two-way real-time data sync with Segment. |
| Pricing model | Wingify says pricing is custom and based on factors including monthly active users, selected products and plans, and implementation scope. | Wingify says pricing is custom and depends on factors including traffic volume, selected products and plans, and implementation scope. |
| Product purpose | AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics capabilities. | Feature Experimentation tests different feature versions, including backend logic, pricing criteria, algorithms, and AI features, to measure real-world impact. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II certifications or assessments. |
| Statistics | Its experimentation suite includes Bayesian, frequentist and sequential statistical engines, a test-duration calculator and RevenueIQ ROI analysis. | SmartStats offers Bayesian and Frequentist methodologies, built-in error and peeking correction, automatic sample ratio mismatch detection, and real-time reports. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | The product page advertises a dedicated success manager, technical experts, and 24/7 support with a stated 99% CSAT. |
| Trial | The pricing page offers a 30-day free trial with no credit card required. | The pricing page says users can start a free trial account to explore core products, tools, and settings, and also offers a preconfigured sample-rich playground. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
VWO Feature Experimentation
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
VWO Feature Experimentation
VWO Feature Experimentation lets teams test feature variations—including backend logic, pricing criteria, algorithms, and AI features—and measure their real-world impact. Teams can change experiment configurations without changing the codebase, and machine learning can allocate traffic to a winning variation. A problematic production experiment can be switched off instantly without redeploying or manually toggling it. SmartStats provides Bayesian and Frequentist methods, real-time reports, error and peeking correction, and automatic sample ratio mismatch detection. Supported approaches include A/B testing, multivariate testing, and multi-armed bandits; server-side and mobile experiments and feature rollouts are also listed. Developers can install SDKs and build features, while non-developers configure and test variables in the dashboard. Wingify offers SDKs for 10+ languages and frameworks, REST APIs, an MCP server, and OpenFeature support. Integrations include Amplitude cohort import and campaign-data export, plus two-way real-time data sync with Segment. Pricing is on request, and a 30-day trial is available. The trial includes access to core products, tools, and settings, with a sample-rich playground also offered.